AMGA Partners with Sterling to Create the Craig Luebben Education Fund

May 30, 2017

In honor of Sterling Team Athlete and AMGA Guide Craig Luebben, Sterling initiates fundraising to help the future generation of guides offset the cost of certification.

Biddeford, ME – With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year anniversary of Luebben’s death, Sterling will kick-off the fundraising with a match initiative to encourage others to donate.

“Craig was a long-time Sterling Ambassador who not only helped us test new ropes, he also spread Sterling’s good will wherever he went,” says Carolyn Brodsky, President of Sterling. “He delighted Sterling employees with his wonderful slide shows and stories. His presence is greatly missed.”

In August of 2009, the AMGA community, Sterling and the climbing world suffered a tremendous loss in the death of Craig Luebben. Craig was an exceptional AMGA Instructor Pool Member, Certified Rock Guide and long-time Sterling Ambassador. He exemplified the ultimate role model as a guide and climber with his strict adherence to AMGA principles, positive attitude and infectious love of the mountains, climbing and life.

Sterling will work with AMGA to promote this new initiative throughout the year at AMGA events and through targeted mailings and communications. This fund will make it possible for the next generation of AMGA guides to further their education and training, with scholarships to cover costs for AMGA Guide Certification, specifically the Rock Guide and Rock Instructor Exams.

“From its beginning to the present, the AMGA has benefited from the spirit of the passionate people and companies who care deeply for the mountain guiding and climbing instructor community.” – Alex Kosseff, Executive Director, AMGA.

To learn more about the Craig Luebben Education Fund and to donate, visit

Sterling Rope Company, Inc. is a leading manufacturer of life-safety rope, cord, and hardware. Made right here in the USA, Sterling has worked hard to develop the best product for use in climbing, rope rescue, arbor, fire, industrial safety, work access and OEM markets. Sterling strives to be the front runner in innovation and work closely with companies, both large and small, to develop superior products for their needs. SterlingRope.com

The American Mountain Guides Association (AMGA) is a 501(c)(3) educational non-profit dedicated to supporting and the culture of American mountain craft. The AMGA is the premier source for training, credentials and resource stewardship for professional mountain guides and climbing instructors in the United States. For additional information, please visit amga.com.