Arcade Announces POW x Joseph Toney Collab Belt

February 7, 2024

Keeping Powder Days Alive: Mountain Design on Arcade Adventure Belt Supports POW’s Efforts to Protect Our World

OLYMPIC VALLEY, Calif. – February 7, 2024 /OUTDOOR SPORTSWIRE/ – Arcade (https://arcadebelts.com), a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (POW) to help the people and places most impacted by climate change.

Joseph Toney is a visual artist operating out of Salt Lake City, Utah. Fueled by the vastness of America’s mountain west, his illustrative painting style reimagines the landscape. His passion for saving powder aligns perfectly with Arcade, which led to the collaboration featuring Toney’s artwork on Arcade’s legendary performance stretch belts. The exclusive greyscale design features a mountain range running the length of the belt, a POW badge highlight, and Toney’s wordmark logo tucked away on the inside.

With each POW x Joseph Toney belt sold, 10% of sales will be donated to support Protect Our Winters, a non-profit organization that mobilizes and advocates policy change for everything from clean energy to protecting public lands from fossil fuel extraction.

As an official partner of Protect Our Winters, Arcade is dedicated to supporting the organization and its works, and the partnership is a foundational element of Arcade’s Give A Damn program that gives back to causes and organizations focused on making the world a better place.

The new POW x Joseph Toney belt is available today at Arcade Belts and in specialty retailers. MSRP: $34.95

POW x Joseph Toney Belt Features:

  • Performance Stretch – Performance webbing firmly stretches and moves with your body. Made with REPREVE® recycled yarn.
  • Easy On & Off – New tapered buckle design feeds easily through belt loops and releases with less pressure.
  • Contoured Buckle – Molded to follow the curve of your form to maximize comfort and secure fit.
  • Custom Fit – Micro-adjustability lets you dial in an exact fit
  • Travel Friendly – Metal-free, durable buckle makes travel security easy
  • Machine Washable – Washer and dryer safe, the belt retains its performance through wash and dry cycles.

About Arcade:

Arcade was founded on the belief that belts could be designed to function better, last longer, and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold, and the right amount of flexibility to move with you. Love for our planet and the adventurous people on it is the spark that lights our fuse. We celebrate and protect the places and communities that are the fabric of an active, fun, and healthy life. Arcade is proud to partner with and support the High Fives Foundation, Boys & Girls Clubs of America, Protect Our Winters, Save the Waves Coalition, and Big City Mountaineers. Learn more at http://www.arcadebelts.com.

Media Contact:

Karly van Leer

ECHOS Communications