Arcade Launches Hardware Alu Belt, Expanding Utility Category

February 25, 2025

Built for Tough Conditions with a new Aluminum Buckle, Hardware Alu Provides Strength and Durability Without Sacrificing Comfort

OLYMPIC VALLEY, Calif. (February 25, 2025) – Arcade (https://arcadebelts.com), a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces the Hardware Alu belt, the next evolution in the brand’s popular Utility Category.

Designed to be an extension of your toolkit and proving once again that tough can also be comfortable, Hardware Alu builds on the success of Arcade’s original Hardware belt that was first introduced in late 2023.

Hardware Alu is a perfect, heavy duty workwear accessory, combining maxed-out durability with optimal stretch for comfort in a low-profile, lightweight belt.

The new buckle is crafted from aircraft quality aluminum that is lightweight and incredibly strong, resistant to rust and chipping, and offers a great look and dependable functionality.

The stiff performance stretch webbing – the same proven blend from the original Arcade Hardware belt – integrates industrial strength rubber for just enough stretch. The result is a belt strong enough to carry tools yet flexible enough to move with you throughout the entire day. The tightly woven fabric resists scuffs and tears, ensuring long-lasting wear and that the Hardware Alu belt will look great and serve for years. Other features include micro adjustability for a dialed-in, custom fit and silicone, anti-slip stays on the interior to prevent slipping and shifting.

“Our Utility category has quickly become popular with both long-time Arcade belt fans and people who had never tried one of our belts,” said Kevin Walker, Director of Marketing, Arcade. “Hardware Alu brings even more purpose to the Utility category. It’s an extension of a line of belts made to deliver everything you need and nothing you don’t. Ideal for workwear and tough jobs, Hardware Alu packs a punch of both low-profile stiff performance stretch and lightweight durable comfort, providing a full range of motion when carrying tools of your trade. We’ve made a tough as nails belt that people are going to love and is ready to be put through the paces.”

Arcade’s new Hardware Alu Belt is available at https://arcadebelts.com and in select retailers, and comes in two sizes, Standard and Extra, and four colorways: Black, Charcoal, Coyote, and Olive. MSRP: $44.95

Arcade Hardware Alu Belt Features:

• Stiff Performance Stretch: Robust webbing has optimal stretch to allow bending and movement, while locking out to support the weight of heavier apparel and tools.
• Advanced Aluminum Buckle: Built from aircraft quality aluminum, this minimal yet functional buckle design is light, low-profile, yet superiorly strong. Resistant to rust and chipping.
• Custom Fit: Micro-adjustability lets you dial in an exact fit.
• Abrasion Resistant: Tightly woven fabric stands up to scuffs, pills, and tears with long term use.
• Anti Slip: Silicone stays on the belt interior to prevent slipping and shifting when worn.
• Two Sizes Fit Most: Standard Length up to 40 inches and Extra Length up to 54 inches long.

About Arcade:

Arcade was founded on the belief that belts could be designed to function better, last longer, and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold, and the right amount of flexibility to move with you. Love for our planet and the adventurous people on it is the spark that lights our fuse. We celebrate and protect the places and communities that are the fabric of an active, fun, and healthy life. Arcade is proud to partner with and support the High Fives Foundation, Boys & Girls Clubs of America, Protect Our Winters, Save the Waves Coalition, and Big City Mountaineers. Learn more at http://www.arcadebelts.com.

Media Contact:

Karly van Leer

ECHOS Communications

Karly@echoscomm.com