Athletic Brewing and Laird Superfood Re-Release In-Demand Beer Collaboration

June 29, 2022

Superfood Swell is back with limited-edition NA Tropical IPA Beer

SAN DIEGO, Calif. (June 29, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, leading non-alcoholic brewery and one of TIME’s 100 Most Influential Companies 2022, has partnered with superfood pioneer Laird Superfood® on a second, coveted beer collaboration, Superfood Swell. The tropical IPA, inspired by Laird Superfood®’s coconut water, also includes hints of mango and pineapple and brings drinkers a refreshing Hawaiian-summer taste.

“We are ecstatic to partner with the Laird Superfood® team again on this collaboration,” says CEO Bill Shufelt. “The partnership arose from a place of mutual admiration for how our companies do business, and our drive to help our communities hit their highest potential while delivering great products. We both work hard to source the most thoughtful and highest quality ingredients. It’s not just about the products.” For Shufelt, it’s not just about the products they can deliver that inspire him to work with Laird Superfood® founders Gabby Reese and Laird Hamilton — Shufelt has always had a huge admiration for how the duo leads by example and are great role models to those around them.

Founded by big-wave surfer Laird Hamilton, Laird Superfood® produces great tasting, plant-based, functional food that is accessible to all. Their products include coffee, creamers, hydration mixes and many more. Created with the purpose of helping individuals live a cleaner lifestyle through better ingredients, both Laird Superfood® and Athletic Brewing are dedicated to providing quality food options for everyone to enjoy before, during and after any activity, any time of day.

“Our original release of Superfood Swell was a huge success, so it was a no-brainer to collaborate once again to pair the tropical taste of our Pineapple Mango Hydrate Coconut Water, with Athletic Brewing’s crisp and clean brews,” says Laird Hamilton, Co-Founder of Laird Superfood®. “We really enjoyed creating a non-alcoholic beer that blended superfood ingredients with the citrusy hops of Athletic’s coastal IPA’s to provide consumers a delicious brew that lets them relax and enjoy life.”

Superfood Swell is only 80 calories and rendered with ingredients from around the world such as malted barley, organic vienna malt, and hops; reinforcing the refreshing notes of mango and pineapple. This beer has 17g of carbs, 0g of fat, and 10 IBU.

This limited-release beer is available beginning June 29 and until supplies run out. For more information on Athletic Brewing and to purchase Superfood Swell, visit www.athleticbrewing.com, and follow Athletic Brewing on Facebook, Instagram, Twitter and YouTube.

For more information on Laird Superfood®, visit lairdsuperfood.com.


Press Contact: Morgan Williams | Morgan@outsidepr.com | 724-388-7167

About Athletic Brewing

Named as TIME’s “100 Most Influential Companies of 2022” as well as Fast Company’s “Brands That Matter” in 2021, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. As of 2022, Athletic Brewing is proudly a Certified B Corporation. Their full portfolio of flagships, seasonal, and specialty brews is available for purchase on the website, www.athleticbrewing.com, as well as the company’s hop-infused sparkling water, DayPack, and subscription offering – The Athletic Club.

About Laird Superfood

Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company’s products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton. Laird Superfood’s offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.