Athletic Brewing Company and Kane Footwear Announce Collaboration

July 28, 2022

Two sustainability-focused companies join forces to release limited-edition recovery shoe

Stratford, CT and San Diego, CA (July 28, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, leading non-alcoholic brewery and one of TIME’s 100 Most Influential Companies 2022, and Kane Footwear, the premiere renewably-sourced active recovery footwear brand, today announce their partnership in creating a limited-edition recovery shoe that features the colorway of Athletic’s signature non-alcoholic IPA, Run Wild. The collaboration is a symbol of both brands’ shared commitment to making the world a better place, through better brews and better shoes.

The CEOs of both companies were brought together over a shared beer and a shared passion for creating a more sustainable world. “If we don’t start acting in a sustainable manner, we’re going to lose our chance at great outdoor adventures and sports forever,” explains Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company. “At Athletic, we love that Kane’s products are made sustainably from Brazilian starches and that they ship exclusively in FSC-certified packaging.”

Shufelt can also speak from experience as to how Kane’s footwear is tailored for all elements of an active lifestyle — whether it’s post-workout, or kicking back at the lake on a rest day. “I can 100% tell the difference between when I do and don’t wear my Kanes after long runs. They have just the right balance of comfort and support to promote athletic recovery while keeping me going,” says Shufelt.

“We’re excited to partner with Athletic Brewing to release a shoe inspired by a like-minded brand that’s dedicated to athlete recovery,” John Gagliardi, Founder and CEO of Kane Footwear, said. “We love that Athletic Brewing lets athletes treat themselves to tasty craft beer, while skipping out on the negative impacts that alcohol can have on the body – you can still have the best of all worlds. One of our biggest goals at Kane Footwear is making sure that our customers wake up the next morning ready to perform, and we love that Athletic Brewing is tied to the same mission.”

The Athletic Brewing x Kane collaboration Revives are engineered and crafted for recovery, featuring Kane’s sugarcane-based BounceBackTM foam, which helps reduce greenhouse gasses by capturing the CO2 sequestered during the sugarcane’s growth process in the foam materials. The navy upper and yellow sole display the color and spirit of Athletic’s Run Wild IPA. The shoe is also washable, quick-drying and ultra-durable to move with you whether you’re recovering from a long run or exploring the city.

The limited-edition shoe retails for $85 and is available for purchase at AthleticBrewing.com and KaneFootwear.com, while supplies last. To stay tuned on future collaboration updates, make sure to follow Athletic Brewing on Facebook, Instagram, Twitter and YouTube.

To learn more about Kane Footwear, visit kanefootwear.com.


Athletic Brewing Press Contact: Morgan Williams | Morgan@outsidepr.com | 724-388-7167

Kane Footwear Press Contact: Maddie Jarrard | Maddie@purpleorangepr.com | 615-686-3198

About Athletic Brewing

Named as TIME’s “100 Most Influential Companies of 2022” as well as Fast Company’s “Brands That Matter” in 2021, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. As of 2022, Athletic Brewing is proudly a Certified B Corporation. Their full portfolio of flagships, seasonal, and specialty brews is available for purchase on the website, www.athleticbrewing.com, as well as the company’s hop-infused sparkling water, DayPack, and subscription offering – The Athletic Club.

About Kane Footwear

Headquartered in Westport, CT, Kane is a footwear brand dedicated to the recovery of body and planet. Implementing expert driven design, biobased manufacturing, and modern aesthetics, Kane is creating active recovery footwear for mindful movers. Their flagship Revive slip-on, designed in collaboration with Board Certified foot and ankle surgeon Dr. Dan Geller, is built with eco-based materials and an active recovery design that promotes healing. John Gagliardi, Kane’s founder and CEO, spent over two years to research materials, design and develop the Revive. You can learn more at www.kanefootwear.com.