Atomic Launches ’24/’25 Freeride Collection: Meet the New Bent Family
January 19, 2024
Playful Progression from Freeride to Freestyle
/OUTDOOR SPORTSWIRE/ – Built for every style, freeride to freestyle, each ski in the Bent Family has unique performance characteristics intended to amplify the imagination and bring progressive, playful skiing to the mountains.
New this season, the Bent Chetler 120 and Bent 100 have been completely redesigned. A new playful HRZN 3D tip and tail increases surface area to allow the ski to float better in powder and ski more playfully in natural and varied terrain. The new Bent Chetler 120 is made of more wood and significantly less fiberglass, resin and metal. The result? An average reduction of 13% in CO2 equivalent emissions. And this is just the start. From now on, Atomic is committed to conducting LCAs on every product redesign so that every new construction provides an opportunity not only to improve performance but to reduce impact, too.
BENT CHETLER 120 – $1025
Constantly driving freeride skiing forward, the iconic Atomic Bent Chetler 120 continues to evolve with a new lower-impact design, new core and profile that improves float, enhances balance, and boosts playfulness. One of the most revered freeride skis on the mountain, the new Bent Chetler 120 employs next-generation HRZN 3D with a full wrap tip/tail profile for even more playful skiing and better float in the deepest snow.
Chris Benchetler’s signature ski and the biggest brother in the Bent family, the reimagined Bent Chetler 120 receives a tip-to-tail upgrade with a new poplar Light Woodcore and lower-impact design that uses more low-carbon raw materials, less metal, fiberglass, and resin to decrease the environmental impact of the ski’s production. A wildly imaginative top sheet designed by Chris himself uses more recycled material to further reduce overall environmental waste and cut CO2 emissions by 13% (compared with the Bent Chetler 120, 2022). What’s Chris’ favorite update? He’s super stoked on the new ash wood binding reinforcement band that adds 10% more strength!
BENT 100 – $800
A best-selling ski that goes everywhere and skis everything, the wildly versatile Atomic Bent 100 is a do-everything ski. Rooted in freeride with a side of all-mountain and a dash of art by Chris Benchetler, the celebrated Bent 100 has been reimagined from tip to tail. Incorporating performance feedback from Atomic athletes, the new Bent 100 features a Light Woodcore and new profile with 5% more rocker for more tail pop and easier transitioning to switch.
Next generation, freeride specific HRZN 3D delivers improved float in deeper snow and better handling in variable conditions. Dura Cap Sidewalls offer controlled power transmission and commanding edge grip on harder snow and the thicker Resist Edge adds sturdiness and greater durability for sliding park rails. For Bobby Brown it’s a no brainer, the Bent 100 is his everything ski. Playful and sturdy, this is the ski that does it all.
Esteemed and highly sought-after within the freeski community, every iconic Bent is a playful performer that has evolved with input and validation from the Atomic Freeski Team.
Surf, stomp, boost, slash. The freeride performance of Bent turns every slope and terrain feature into an opportunity to create a signature run.
Headquartered in Altenmarkt, Austria, Atomic is the largest ski manufacturer in the world. In the heart of the Alps, the company has been developing and producing technologies for alpine, racing, ski touring, and cross-country skiing for more than 60 years. ATOMIC Austria GmbH is part of the Amer Group and employs around 750 people. As a market leader in quality and technological innovation, the company sells its products worldwide in 49 countries. With its passion for skiing, the brand aims to create a better experience for skiers of all skill levels. For more information visit ATOMIC.COM