Award- Winning Luggage Brand Db Becomes Certified B Corporation
November 10, 2023
Boulder, CO / November 10, 2023 /OUTDOOR SPORTSWIRE/ – Db, the award-winning Scandinavian luggage company, announced today that it has become a certified B Corporation, joining a group of companies which have met rigorous social and environmental standards representing their commitment to goals outside of shareholder profit.
To complete the certification, Db has committed to being legally accountable to all of its stakeholders – workers, communities, customers, suppliers, and the environment – not just shareholders. Tangible steps that have been taken include a transition from virgin fabrics to 100% recycled and GRS certified fabrics, all products are free of harmful perfluorochemicals, 94% of all fabrics are Oeko-Tex™️ certified, and the company offsets more than 100% of CO2e emissions it hasn’t been able to cut yet.
“Since the inception of Db in 2012, our vision has and remains to ‘enable meaningful journeys’. However, the world has changed over the last 10 years and we acknowledge travel as a conflict we wrestle with on a daily basis,” said DB founder Truls Braatas. “We’ll continue to do everything we can to minimize our impact whilst steadfastly focused on our belief that if we journey out into the world, we’ll come back better people.”
Db has also committed to offering repaired, second hand products to 64% of its customer base, enrolling all of its manufacturers in a decarbonation program, offering a limited lifetime warranty on complete product range for Db Black members, and offering programs and policies to promote Diversity, Equity & Inclusion and paid community service days.
“We know that we can come together as individuals, businesses, and governments to work on and implement solutions,” said CEO Eric Bascle. “With only 100 certified B Corps in the Nordics, we’re rallying for even more to join us – especially in Norway, where we became the eighth certified B Corp. This is an opportunity for us to prompt acceleration in this space.”
“We are thrilled to welcome Db to the Nordic B Corp movement, and to act together to be a force for good,” said Nille Skalts, Executive Director of B Lab Nordics. “Having followed Db during their impact assessment, I witnessed their hard work and commitment to the environmental and social causes. I know that they are a strong addition to drive actions forward in collaboration with the B Corp movement. This is especially valuable within the textile and travel industries which need a profound transformation now and in the years to come.”
To learn more about Db and its B Corp certification, please visit https://us.dbjourney.com/pages/b-corp.
Db was founded in Norway in 2009 by freeski legend Jon Olsson and engineer Truls Brataas with the goal of redefining travel gear to enable better journeys. Db designs and markets backpacks, carry bags, luggage, and accessories for urban people who love outdoor lifestyles and travel. The company is a 4-time Gaselle award winner following its triple-digit growth and sustained profitability since the brand officially launched in 2012. Db is a multiple ISPO design award winner and Brataas is a recipient of the International Ernst & Young Entrepreneur of the year award. Db is independently owned and operated from its headquarters located in Oslo, Norway where the company employs 25 people. Both the Bunker and Shelter models are PCT patent pending.
About B Corp in the Nordics:
Db is now part of a community of 7,500 businesses globally who have certified as B Corps, including well-known brands such as Patagonia, Innocent Drinks, The Guardian Newspaper, WeTransfer, Ganni and Rituals.
B Corp in the Nordics is transforming the economy to benefit all people, communities, and the planet. A leader in economic system change, our global network creates standards, policies, and tools for business, and we certify companies – known as B Corps – who are leading the way. Get the facts and background here: https://bcorporation.eu/country_partner/nordics/
Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984