Backcountry Partners with Cirque Series as a Premier Event Sponsor
June 29, 2021
Retailer to connect with trail running community and amplify stoke for the trail running series
PARK CITY, Utah (June 29, 2021)— Backcountry, the leading specialty retailer for outdoor gear and apparel, teams up with Cirque Series, the top mountain running series in the United States. As a premier partner of the Cirque Series, Backcountry will attend each of the six scheduled events this season to elevate the runner experience and create meaningful personal connections through onsite events and activations.
“The Cirque Series events are high-energy, competitive and extremely fun trail running events that bring together passionate mountain athletes who are constantly pushing themselves and the sport,” says Sarah Crockett, Backcountry chief marketing officer. “As a premier partner, our main goal is to elevate the runner’s experiences and build energy and excitement at each event, so we know this partnership will be a blast.”
The highly anticipated Cirque Series is comprised of the following six events:
- Brighton, Utah – July 3
- Alta, Utah – July 17
- Alyeska, Alaska – July 31
- Snowbird, Utah – August 21
- Arapahoe Basin, Colorado – September 4
- Grand Targhee, Wyoming – September 18
Three of the events are based just outside of Park City, Utah, the home of Backcountry and location of the company’s brand-new retail store. Backcountry’s close proximity to several of the Cirque Series events will allow the brand to create unique and engaging onsite event touchpoints and activations, Backcountry giveaways, on-course photo activations, spray-on tattoos, yard games and more.
“Backcountry is already ramping up the stoke for Cirque Series. They’ll be hauling the Backcountry Airstream to five of the events and will create a ton of fun and engaging activities at each race,” says Cirque Series founder, Julian Carr. “We’re extremely grateful for Backcountry’s support and are looking forward to a high-energy season.”
In addition to on-site events, Backcountry will be supporting the Cirque Series through social media with gear recommendations and authentic storytelling, as well as vendor partner integrations, including a collaboration with On Running for shoe giveaways at each race. Backcountry will also donate apparel for the Cirque Series’ annual Gear Stash Challenges and provide top race finishers with gift cards.
For more information, please visit cirqueseries.com.
About Cirque Series
Short distance races with maximum vertical gain. All ages, all abilities, beat the pros earn legend status or enjoy the views, let the challenge be the reward. Break the tape into a festival of music, food, drink, & vendor tents. Races are sure to sell out, lets push some peaks! cirqueseries.com #pushpeaks #backcountry #goatworthy
From the one-on-one expertise of our Gearheads to our epic selection of the best in both style and performance, Backcountry has been a leading outdoor retailer since 1996. Dialing in your gear closet, exploring your backcountry, recharging with après—Backcountry elevates the entire outdoor experience. In 2018, Backcountry began building its own Gearhead-inspired products; the fast-growing Built By Backcountry ski, MTB, climb, hike, fly fish, and après lines include collabs with brands like GORE-TEX Technology, Burton, and Simms. Seek it, find it, send it—the Goat takes you further.