All Posts by Backbone Media.
Gerber Gear Celebrates 85 Legendary Years
PORTLAND, Ore. (March 5, 2024) OUTDOOR SPORTSWIRE – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, proudly commemorates 85 legendary years of exceptional American-made craftsmanship and innovation in Portland, Oregon. As a…
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Grundéns Unveils Spring/Summer 2024 Collection
February, 2024 (Poulsbo, WA)/OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, proudly unveils its Spring/Summer 2024 collection, now available at retail partners and Grundens.com. This season’s lineup showcases an expansion of…
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Filson and Chris Stapleton Debut ‘Traveller Collection’
Seattle, WA—August 31, 2023/OUTDOOR SPORTSWIRE/ – Filson, the original American heritage outfitter, today announced a collaboration with award-winning singer, songwriter, and musician, Chris Stapleton. The ‘Traveller Collection’ is a five-piece ensemble meticulously designed and handcrafted,…
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Thomas Rhett and Tecovas Join Forces to Create Limited-Edition Cowboy Boot Collection Launching July 20
(Austin, Texas) July 20, 2023/OUTDOOR SPORTSWIRE/ – Tecovas, the trailblazing, digitally-native western brand known for its high-quality handmade cowboy boots and apparel, has teamed up with multi-Platinum country artist Thomas Rhett to launch a limited-edition…
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Gill Fishing Signs Fletcher Shryock to Pro Angler Team
BUFORD, Ga. (Feb. 22, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, a leading maker of foul weather and performance fishing apparel, announces today it has signed Major League Fishing Bass Pro Tour competitor Fletcher Shryock to its…
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Gill Fishing Signs Multi-Year Sponsorship of MLF Toyota Series and Phoenix Bass Fishing League
BUFORD, Ga. (January 25, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing…
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Gill Fishing Launches New Footwear Collection for Anglers
BUFORD, Ga. (Jan. 12, 2023)/OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and technical apparel for anglers, announces an all-new collection of high-performance fishing deck boots. The new footwear delivers everything for anglers to…
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New Gill Fishing Foul Weather Apparel Delivers Breathable Waterproof Protection in Easy-to-Clean Package
BUFORD, Ga. (Sept. 28, 2022)/OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and technical apparel for anglers, announces an all-new foul weather apparel collection that blends its most advanced breathable waterproof fabrics with powerful…
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Chêne Gear Commits to Duck Stamp Program with Launch of New Apparel Collection
MEMPHIS, Tenn. (July 14, 2022)/OUTDOOR SPORTSWIRE/ – Chêne Gear, maker of premium waterfowl waders and technical hunting apparel, announces today it will purchase a federal duck stamp, which raises money for crucial habitat conservation projects, for…
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Magma Supports First Descents’ Adventure-Based Healing
Lakewood, CA (May 17, 2022)/OUTDOOR SPORTSWIRE/ – Magma Products, a leading maker of outdoor and marine grills and accessories, announces today it will donate two percent of its e-commerce sales in 2022 to First Descents, a…
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Garmont Introduces Limited-Edition Dragontail SE Approach Shoe
SHORT HILLS, N.J. (March 21, 2022)/OUTDOOR SPORTSWIRE/ – Today, Garmont, the premier Italian performance footwear brand, introduces the Dragontail SE, a striking, low-cut approach shoe incorporating Garmont’s updated fit and last for Spring 2022. Hailing from…
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Garmont Introduces Updated Fit in Spring 2022 Lineup Highlighted by Groove Mid G-Dry
SHORT HILLS, N.J. (March 16, 2022) /OUTDOOR SPORTSWIRE/ – Today, Garmont, the premier Italian performance footwear brand, introduces its Spring 2022 collection, headlined by the versatile new Groove Mid G-Dry hiking shoe, which features Garmont’s new fit…
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Erem™ Steps Up with New Hires to Support Growth
HENDERSON, NV /OUTDOOR SPORTSWIRE/ – Erem, the sustainable desert performance footwear brand, launched by a fourth-generation bootmaker last November, has been on a hiring spree to support the company’s rapid growth. The brand announced four…
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Look Fresh, Stay Cool with Gill Fishing’s New XPEL Tec Collection
BUFORD, Ga. (March 8, 2022) /OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of technical and lifestyle apparel for anglers, announces the official launch of its new XPEL Tec Collection, a technical apparel system that helps anglers perform their…
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Magma’s Crossover Series Grill Wins Innovation Award at 2022 Miami International Boat Show
LAKEWOOD, Calif., (March 7, 2022)/OUTDOOR SPORTSWIRE/ – Magma Products’ new Crossover Series grill, a portable system that transforms from stove into a pizza oven, grill and griddle, won the 2022 Miami Innovation Award for Furnishings and…
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Magma Reinvents Outdoor Cooking With Crossover Series Cooking System
LAKEWOOD, Calif., and BATON ROUGE, La. (Jan. 11, 2021) /OUTDOOR SPORTSWIRE/ – Magma Products, a leading maker of premium marine and outdoor grills, announces the launch of its new Crossover Series, a versatile, portable cooking…
Backcountry Announces Colby Black as New Chief Product Officer
PARK CITY, Utah (Nov. 8, 2021) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading specialty outdoor retailer of gear and apparel, announces the appointment of Colby Black as chief product officer, effective immediately. Black will be responsible…
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Bedrock, Filson Parent Company Names Michele Santana CFO
DETROIT, Oct. 20, 2021 /OUTDOOR SPORTSWIRE/ – Bedrock Manufacturing Company has named Michele Santana as the company’s Chief Financial Officer, a key appointment as Bedrock continues to drive operational excellence and accelerate its path to…
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Magma Products, rygr Cook Up Public Relations, Affiliate Marketing Partnership
Lakewood, Calif. (Oct. 6, 2021) — Magma Products, a leading manufacturer of durable, confidence-inspiring marine and RV/outdoor cooking products, announces it has retained active lifestyle agency, rygr, as its integrated marketing partner. The agency will…
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Backcountry, Competitive Cyclist Launch Expedition Perks Loyalty Program
PARK CITY, Utah (Sept. 21, 2021) /OUTDOOR SPORTSWIRE/ Backcountry and Competitive Cyclist, the leading specialty retailers of gear, apparel, and cycling products, launch a new loyalty program called Expedition Perks. Expedition Perks is free to…
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onX Hunt Teams Up with DeerCast to Help Hunters Find More Success this Season
Missoula, Mont.–September 13, 2021 – onX Hunt, the leading hunting GPS app in the industry, today announced a partnership with Drury Outdoors DeerCast, a revolutionary app for whitetail hunters that helps predict deer movement. As…
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The Best Job in the World? Uncharted Society Taps Ross Robinson for Epic Role
Valcourt, Quebec, Canada, Sept. 13, 2021 – Uncharted Society appoints Ross Robinson to lead adventures, a dream job that will take him to incredible Uncharted Society experiences across the United States over the next six…
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Backcountry Appoints Girish Satya Global Chief Financial Officer
PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global…
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Backcountry, Mutual Rescue Team Up for Dogs
PARK CITY, Utah (Aug. 26, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel, with the best in both style and performance, has partnered with Mutual Rescue, a national animal welfare initiative…
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Backcountry Partners with Cirque Series as a Premier Event Sponsor
PARK CITY, Utah (June 29, 2021)— Backcountry, the leading specialty retailer for outdoor gear and apparel, teams up with Cirque Series, the top mountain running series in the United States. As a premier partner of…
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Marty’s Ski and Board Shop and Backcountry Join Forces to Provide Gear and Rentals to Park City
PARK CITY, Utah (June 16, 2021) — Today, Marty’s Ski & Board Shop, an award-winning full-service ski/snowboard tuning and repair shop based in Park City, Utah, announces a new venture with Backcountry, the premier specialty retailer of…
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onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June
Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to…
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Outdoorsy taps Backcountry as Official Gear and Adventurer Guide
AUSTIN, TEXAS (May 17, 2021) — Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, and Backcountry, the premier online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations…
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Backcountry.com Appoints Vice President of Owned Brands
PARK CITY, Utah (May 10, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in…
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10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all…
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Backcountry.com Announces New Chief Financial Officer
PARK CITY, Utah (April 26, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th. The addition of the…
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Black Diamond Equipment Announces Voluntary Recall for PIEPS DSP Avalanche Transceivers with Neoprene Carrying Case
SALT LAKE CITY, UT — Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the…
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Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors
PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of…
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Midland Radio Expands MicroMobile Line with MXT275VP4 Bundle
KANSAS CITY, Mo. (April 5, 2021) – Leading two-way communications manufacturer, Midland Radio Corporation, today introduced the MicroMobile MXT275VP4 Bundle to consumers. The new bundle combines the features and benefits of the popular MicroMobile MXT115…
Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster
PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich…
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Filson and Ducks Unlimited Expand Limited Edition Collection
SEATTLE, Wash. (March 10, 2021)– Filson and Ducks Unlimited (DU), two iconic American heritage brands, today announced a new assortment of limited edition co-branded products. The new Filson x Ducks Unlimited luggage and apparel pieces…
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Simms Debuts Flyweight and CX Collections
BOZEMAN, Mont. (March 4, 2021)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, release the all-new Flyweight and CX collections. Designed for the high-output angler, the Flyweight assortment…
Black Diamond Equipment Initiates Fast Track Voluntary Product Recall Program For PIEPS DSP Avalanche Transceivers
SALT LAKE CITY, UT (March 3, 2021) — Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces it is working under the guidance of the U.S. Consumer Product Safety Commission…
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Lumos Solar chosen for Solar Installation for the Big Game
Lafayette, CO (February 1, 2021) — Lumos Solar, the global leader in architectural solar, announced today the company’s new SolarZone structures will be featured at the Big Game on February 7th in Tampa, Florida. This…
Backcountry Teams Up with Natural Selection Tour as Official Outerwear and Retail Partner
PARK CITY, Utah (Jan. 27, 2021) – Backcountry, the specialty retailer of premium outdoor gear and apparel, has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s…
PrimaLoft Expands Use of its High Performance PrimaLoft® Cross Core™ Technology with Increased Emphasis on Sustainability
LATHAM, N.Y. (January, 2021) — PrimaLoft, Inc., a global leader in advanced material technology, is increasing the use of post-consumer recycled content in its high-performance PrimaLoft® Cross Core™ Series, which now includes a stretch version…
Backcountry to Open New Retail Stores Beginning Spring 2021
PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent…
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Simms and Trout Unlimited Unite to Protect and Preserve Montana’s Gallatin River
BOZEMAN, Mont. (Dec. 1, 2020) – Simms Fishing Products announced today a multi-year partnership with conservation group and non-profit Trout Unlimited (TU). The partnership will focus on TU’s Home Rivers Initiative, a multi-regional program that…
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Filson Launches New Denim Collection
SEATTLE, Wash. (Nov. 23, 2020) – Filson, the rugged outdoor outfitter, announced today a new line of denim jeans, the latest chapter in a legacy that spans over a century of outfitting customers for the…
Black Diamond Equipment Expands Retail Footprint to Big Sky, Montana
SALT LAKE CITY, November 10, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, opens its doors to a new retail store in Big Sky, Montana. Black Diamond Equipment…
Brunton Announces ECOmpass Project and Introduces New Eco-Friendly Models
LOUISVILLE, Colo. (Oct. 21, 2020) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces the Brunton ECOmpass Project, a program designed to improve business operations through sustainability efforts, manufacturing practice,…
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PK Grills Launches Most Versatile Portable Charcoal Grill Yet
LITTLE ROCK, Ark. September 23, 2020 – PK Grills, maker of the iconic, cast aluminum PK Grill and Smoker, is pleased to introduce its most innovative and portable product to date, the PKGO. Perfect for…
Dakine Celebrates 25 Years of Heli Series with Relaunch of Original Heli Pack from 1996
LOS ANGELES (September 22, 2020) — Today, Dakine celebrates 25 years of rider-driven design and trusted backcountry performance with the brand’s launch of an updated Heli Series collection, featuring a recalibrated fit, increased durability and…
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TINCUP® Mountain Whiskey and American Alpine Club Team Up to Fund Adventure-Craving Duos
DENVER (Sept. 22, 2020) – TINCUP® Mountain Whiskey and the American Alpine Club (AAC) are pleased to announce a new program with the launch of the Partner In Adventure Grant. The grant, which is open…
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Robust Success: VSSL JAVA Surpasses Kickstarter Goal by 1,500 Percent
ABBOTSFORD, British Columbia – September 22, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, last week ended a successful Kickstarter campaign for the JAVA – surpassing the brand’s $25,000 CAD goal by…
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Filson and Backcountry Hunters and Anglers Collaborate to Support Public Lands
SEATTLE, Wash. (Sept. 21, 2020) – Filson and Backcountry Hunters & Anglers (BHA) today announced a limited-edition collection of co-branded products in celebration of National Public Lands Day, the nation’s largest, single-day volunteer event for…
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and…
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Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration…
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Salomon and REI Partner to Deliver Athlete Book Club Series
OGDEN, Utah (Sept. 16, 2020)– Today, Salomon and REI announce a new series of virtual book club events with Salomon athletes and authors Jessie Diggins, Rickey Gates, Emelie Forsberg and Meredith Erickson. Once a month,…
Brunton Introduces 2021 Collection
LOUISVILLE, Colo. (Sept. 15, 2020) —Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces updated products for 2021 and the launch of a new customizable compass program that is currently available…
PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement
LATHAM, N.Y. (September, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize…
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Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of…
Primus Makes the World’s Best Camp Stoves Even Better for Spring 2021
LOUISVILLE, Colo. (Sept. 1, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, unveils a 2021 collection that delivers on user experience and environmental stewardship, incorporating bio-plastics, improved…
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Filson Launches Collaboration with Buck Knives
SEATTLE, Wash. (Sept. 1, 2020)– Filson and Buck Knives, two iconic American heritage brands, announced today a limited-edition collection of branded knives designed for a life lived outdoors. “We’re thrilled to partner with a likeminded…
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Filson and Ducks Unlimited Launch Limited Edition Collection
SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation…
Salomon Launches #BeautyBag Instagram Contest
OGDEN, Utah (Aug. 26, 2020)— Today, Salomon announces the launch of the #BeautyBag campaign, the brand’s second Beauty Box Instagram contest for active women, as the latest step in its ongoing initiative to support the…
Black Diamond Expands Retail Footprint to Park City
SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand…
Big City Mountaineers teams up with Yeti, Helly Hansen, Waypoint Outdoors and BACKPACKER Magazine for National Summit Day 2020
GOLDEN, Colo. (August 19, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities, expands partnerships for the third annual National Summit Day. Yeti, Helly Hansen and Waypoint Outdoors joined BCM…
Black Diamond and Utah Avalanche Center Celebrate Snow Safety Together, Virtually, at the 27th Annual Backcountry Benefit
SALT LAKE CITY, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this…
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Coffee at its Peak: All-New VSSL Java Brings an Elevated Coffee Experience to the Outdoors
ABBOTSFORD, British Columbia – August 18, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, today introduced the VSSL JAVA – a premium, ultra-durable, portable hand coffee grinder, backed by a lifetime warranty.…
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More Bites, More Fun: Honey Stinger Reinvents a Classic with New Mini Waffles
STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in…
Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge
LOS ANGELES (July 29, 2020)— Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling…
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Grundéns Strengthens Bench and Improves Distribution to Better Serve Customers
July 15, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the addition of four team members to the marketing and sales teams, and a significant change in distribution…
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Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people…
Tender Corporation Announces Adventure Ready Brands As New Name
LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands…
The Orvis Company Appoints Simon Perkins President
MANCHESTER, Vt. (May 26, 2020) —Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is…
Salomon Launches Beauty Box Instagram Contest
OGDEN, Utah (May 6, 2020)— Salomon announces the launch of the Beauty Box campaign, an Instagram contest for active women, as the latest step in the brand’s ongoing initiative to support the growing community of…
Orvis Launches Bevy of Virtual Fly Fishing Educational Opportunities Online and on Cable Television
MANCHESTER, Vt. (April 30, 2020) —Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, takes its proven teaching methods for anglers online, offering one-on-one lessons and other educational opportunities to those…
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Stio Hires Senior Sourcing & Production Leader
JACKSON, Wyo. (April 29, 2020) – Jackson Hole-based outdoor apparel brand Stio is pleased to announce its senior sourcing & production manager hire. Gena Calegari joins Stio’s dynamic product development team from Old Navy, bringing nearly twenty…
Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population
PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach…
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Orvis Highlights 2019 Impact Report with Call for Bristol Bay, Everglades Conservation on 50th Anniversary of Earth Day
MANCHESTER, Vermont (April 21, 2020) —Current events have provided a stark reminder of how easy it is to take for granted the things we value most. Natural areas from Florida to Alaska are under threat,…
Stio Closes Retail Stores and Offices
JACKSON, Wyo. (March 16, 2020) – In response to the escalating coronavirus outbreak, Stio asked all corporate employees to begin working remotely effective Friday March 13, 2020. This action was taken to ensure the safety…
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Olympic Climber Brooke Raboutou Joins La Sportiva
February 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that climber Brooke Raboutou joins the La Sportiva ambassador team. Effective immediately, Raboutou will exclusively wear La Sportiva…
Design Your Own Everyday Carry Knife With Gerber Custom
PORTLAND, OREGON (March 10, 2020) – GERBER, an industry-leading manufacturer of knives and multi-tools, today launched a new customization program featuring several of the brand’s best-selling knives. Made in Portland, Ore., the Fastball, StrongArm, Sharkbelly and…
Fireside Outdoor Launches the Trailblazer, World’s Lightest, Most Portable Full-size Firepit
SURPRISE, Ariz. (March 2, 2020) – Fireside Outdoor, the family-owned brand dedicated to making outdoor fires safer and more accessible, is pleased to introduce the Trailblazer, the lightest full-size firepit ever made. At just 3…
Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials
STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in…
SPOT Launches SPOT Mapping to Provide Advanced Navigation and Tracking Services
COVINGTON, La. (February 19, 2020) – SPOT LLC, a wholly owned subsidiary of Globalstar, Inc., (NYSE American: GSAT) and a leader in satellite messaging and emergency notification technologies, today announced its newest upgrade. SPOT Mapping…
Salomon Teams With Raleigh Distance Project
Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North…
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Gunner Kennels Appoints Joe Graves as CEO
NASHVILLE, Tenn. (Feb. 4, 2020) – Gunner Kennels, creator of the only double-walled rotomolded dog crate and recipient of the 5 Star Crash Test rating from the Center for Pet Safety, today announced Joe Graves…
Deuter Doubles Down on PFC-free with bluesign® Approved UP Series, New AViANT Access Movo, Freerider Pro
LONGMONT, Colo. (Jan. TBD, 2020) –Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January…
ORTOVOX Celebrates 40 Years With New Piz Boe, Haute Route Pack and Limited Edition Apparel
LONGMONT, Colo. (Jan. 28, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its new Fall 2020 collection. Founded in 1980,…
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La Sportiva First Outdoor Footwear Brand to Use GORE-TEX INFINIUM™ THERMIUM™ in Mountain Boots
January 27, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces its lineup of Fall 2020 footwear, including the new G5 Evo, the first mountaineering boot to use GORE-TEX…
PrimaLoft® P.U.R.E.™ Adopted by Patagonia for Fall 2020 Nano Puff® Program
LATHAM, N.Y. (January 27, 2020) – PrimaLoft, Inc., the world leader in advanced material technology, today announces Patagonia as its first brand partner to adopt PrimaLoft® P.U.R.E.™ manufacturing technology. PrimaLoft P.U.R.E., which stands for “Produced…
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La Sportiva Revamps Ski Hardgoods Lineup and Expands Recycled Apparel Offerings for Fall 2020
January 27, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, is redesigning its ski hardgoods lineup with three new models of skis and a new boot. The brand is also…
Norrøna Brings Style, Durability and Sustainable Design to Fall 2020 Collection
BOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for…
The Suunto Elite Team Announces its Athlete Selections for 2020
OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly…
Salomon’s New Stance All-Mountain Ski Collection Delivers Performance, Stability and Versatility
OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which…
Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade
LOS ANGELES (Jan. 21, 2020) – Front Runner Outfitters launches a new rack design, engineered specifically for the highly-regarded 2020 Land Rover Defender 110. This visually sleek rack combines core overlanding quality with a cohesive…
Deuter Packs Eliminates All Harmful Perfluorocarbons in 2020
LONGMONT, Colo. (Jan. 21, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces that it has completely eliminated perfluorocarbons (PFCs), the harmful chemicals that shed from traditional water repellents, from its product…
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Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium…
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Gerber Gear Partners with Randy Newberg for Innovative Field Dressing Tools
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection will debut at…
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Gerber Gear Doubles Down with Packable Folding Machete
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today the introduction of the new Doubledown folding machete. The first look at the Doubledown will come at SHOT Show…
Norrøna and Hvitserk of Norway Launch Norrøna Hvitserk Adventure
OSLO, Norway (Jan. 15, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, has become the majority shareholder in Hvitserk of Norway creating Norrøna Hvitserk Adventure. The newly…
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PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
Diamondback Doubles Down on Dealer Strategy
KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle…
Salomon Partners with USA Champion and Elite Coach Lauren Fleshman
OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and…
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Honey Stinger Expands Leadership Team with Two New Hires
STEAMBOAT SPRINGS, Colo. (Dec. 12, 2019)—Honey Stinger, the sports nutrition brand featuring honey, is proud to announce two new additions to its growing team. Sarah Mallicote has been appointed Chief Financial Officer for the company, and…
Simms Brings On Strick Walker as Chief Marketing Officer
BOZEMAN, Mont. (Dec. 11, 2019)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Strick Walker as its Chief Marketing Officer. Walker brings years of…
Norrøna Launches Flagship Store in Manhattan in Early December
NEW YORK (Nov. 26, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of…
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Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30…
Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile
LOS ANGELES (Nov. 7, 2019) – Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit. The…
PrimaLoft® P.U.R.E.™ Manufacturing Technology Reduces Carbon Emissions by up to 48%
LATHAM, N.Y. (Nov. 5, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, today introduced PrimaLoft® P.U.R.E.™, a proprietary manufacturing technique that reduces carbon emissions by as much as 48%. P.U.R.E., which stands…
Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor
Portland, Ore. (Nov. 1, 2019) – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize…
Safety and light – POC and Exeger Partner to Develop Helmets with Endless Power
Park City, UTAH (October 30, 2019)— POC, which has built an international reputation on safety, innovation and design, and Exeger, a Swedish deep tech company manufacturing a unique material that converts light energy to electrical…
Tender Corporation Bolsters Outdoor Portfolio with RapidPure Acquisition
LITTLETON, N.H. (October 22, 2019) —Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s®, announces the acquisition of RapidPure® water purification systems. Available in…
PrimaLoft, Inc. Announces Partnership with Parley for the Oceans
LATHAM, N.Y. (October 21, 2019): Today, PrimaLoft Inc. and environmental organization Parley for the Oceans announced a strategic partnership that will take plastic intercepted from remote islands, beaches and coastal communities and use it to…
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Pete Gerber, Founder of Gerber Legendary Blades, Dies at Age 90
PORTLAND, Ore. (October 11, 2019) – Pete Gerber, the founder of Gerber Legendary Blades, died peacefully in his home on Sept. 29. Gerber was 90 years old. In 1939, Pete and his father Joseph Gerber,…
Ben’s Offers Trusted DEET, Permethrin Repellent Products Recommended to Prevent Transmission of Eastern Equine Encephalitis Virus
LITTLETON, N.H. (Oct. 1, 2019) — Communities across the Northeast and Upper Midwest regions of the United States are on high alert with cases of the deadly Eastern Equine Encephalitis (EEE) on the rise. According…
Fjällräven Joins United Nations Fashion Industry Charter for Climate Action
LOUISVILLE, Colo. (Sept. 30, 2019) – Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, joins the United Nations Fashion Industry Charter for Climate Action. Involvement in the…
KEEN Footwear Makes Resilient Response Pledge for Hurricane Dorian Relief
PORTLAND, Ore. (September 24, 2019)—KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, will provide natural disaster relief for those affected by…
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Honey Stinger Announces 2019-2020 Collegiate Athletic Partnerships
STEAMBOAT SPRINGS, Colo. (Sep. 23, 2019)— Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its full lineup of collegiate athletic partnerships for the 2019-2020 school year. The list…
Mayfly Outdoors Recognized as One of Colorado’s Most Community-Minded Companies
MONTROSE, Colo. (Sept. 20, 2019)– Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products, has been named an honoree of The Civic 50 Colorado by CSR Solutions of Colorado, and Points of Light, the world’s largest…
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Stio Staff Grows, Additional Office Space Opening in Wilson, Wyoming
JACKSON, Wyo. (Sept. 19, 2019) – Jackson Hole-based outdoor apparel brand Stio continues to realize significant growth through the first three quarters of 2019, resulting in the addition of 27 new full-time and part-time staff…
Top Trail Runners at Ring of Steall Fighting to Qualify for Grand Final
KINLOCHLEVEN, SCOTLAND– The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace™. The sixth and final race of the season-long Golden Trail World…
Front Runner Outfitters Releases New Jeep Wrangler JL 4 Door Extreme Roof Rack Kit
LOS ANGELES (Sept. 17, 2019) – Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate…
Hobie Releases New Passport to Fishing Fun
OCEANSIDE, Calif.(Sep. 16, 2019) – Building on the wildly successful launch of the Hobie Mirage Passport 10.5 earlier this year, Hobie is proud to introduce the new Mirage Passport 12 for 2020 — a longer, larger…
Rumpl Teams With Active Lifestyle Agency rygr to Lead Public Relations Efforts
PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019. Since launching its first Kickstarter campaign in 2013,…
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PrimaLoft Selects Backbone Media as PR Agency of Record
LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media…
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POC Adds Regional Sales Manager, New Sales Reps to Strengthen Sales Efforts and Service
PARK CITY, Utah (September 9, 2019) — POC, a leading manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, is excited to announce several new hires to bolster sales efforts and service in…
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Salomon S/PRO Boot Receives Gear of the Year Award from SKI Magazine
Ogden, UTAH (September 9, 2019) –Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance. To deliver the all-new, lightweight S/PRO, the…
La Sportiva’s Hundred Mile Heroes Win Three Ultramarathons
Sept 5, 2019 (BOULDER, Colo.) – La Sportiva athletes Clare Gallagher, Ryan Smith, and Silke Koester, known collectively as the brand’s Hundred Mile Heroes, have produced wins in three of the world’s toughest ultramarathons this…
Gerber Supports Team Rubicon for National Preparedness Month
(PORTLAND, Ore.) Sept. 5, 2019— GERBER, the preeminent supplier of tools to the U.S. Military, will donate 10 percent of all online proceeds in September to Team Rubicon, a non-profit that mobilizes veterans for natural…
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Courtney Dauwalter Wins Ultra Trail Du Mont Blanc (UTMB®)
CHAMONIX, FRANCE (Sep. 4, 2019) — Late Sunday afternoon—still dressed in her customary long prototype Salomon shorts that appear more suited to the basketball court than a running catalog—Salomon trail running athlete Courtney Dauwalter was…
IRONMAN and Suunto Partner To Create Suunto 9 Baro Titanium IRONMAN Limited Edition GPS Watch
TAMPA, Fla / OGDEN, Utah (Sept. 4, 2019) – IRONMAN, a Wanda Sports Group company, in partnership with Suunto, one of the global leaders in sports watches and precision instruments, announced today the launch of…
5.11 Tactical Announces National Preparedness Month Lineup
Irvine, Calif. (September 3, 2019) –5.11 Tactical®, the global leader in innovative tactical apparel, footwear and outdoor gear, is celebrating National Preparedness Month in September by putting forth a series of activations spanning the brand’s…
Stio’s Fall ’19 Collection is Made for the Full Range of Mountain Life
JACKSON, Wyo. (Aug. 29, 2019) – Inspired by life in the Tetons, Jackson Hole mountain lifestyle brand Stio makes performance outdoor apparel to cover the full range of mountain pursuits. This fall, Stio delivers its…
Black Diamond Equipment Announces New Testing Protocols for its Lighting Category
SALT LAKE CITY, August 29, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces new testing protocols for its lighting category. “Black Diamond addressed current industry-wide communications for…
Hyperlite Mountain Gear Announces Athlete Partnership with Aaron Mulkey
BIDDEFORD, Maine (August 27, 2019) — Hyperlite Mountain Gear, an outdoor company focused on designing ultralight, durable and highly water-resistant outdoor gear, announces a new partnership with ice climber Aaron Mulkey. Known as a pioneer…
Tender Corporation Strengthens Team with Key Executive Hire
LITTLETON, N.H. (August 26, 2019)—Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s, is proud to announce the hiring of Garrett Cox as head…
Kilian Jornet and World’s Best Land in Colorado For Pikes Peak Marathon
ANNECY, FRANCE— The fifth race of the 2019 Golden Trail World Series is perhaps the most famed trail race on American soil, and this year the Pikes Peak Mountain Marathon will play host to the…
Filson Revitalizes Montana’s Monument Peak Lookout Tower
SEATTLE (Aug. 21, 2019) – Filson, the rugged outdoor outfitter, is working alongside the U.S. Forest Service and the National Forest Foundation (NFF), the nonprofit partner of the U.S. Forest Service, to restore Montana’s historic…
Front Runner Outfitters Names rygr U.S. Public Relations Agency of Record
LOS ANGELES (Aug. 21, 2019)— Front Runner Outfitters (Front Runner), the South African vehicle-based adventure travel gear company, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. Front Runner Outfitters…
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Adventure® Medical Kits Announces Partnership with Hunting Personality Randy Newberg
LITTLETON, N.H. (August 21, 2019)— Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter. With a lifetime of hunting…
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Black Diamond and Utah Avalanche Center Celebrate 26 Years of Snow Safety Together
SALT LAKE CITY, August 21, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 26th annual fundraising party for the Utah Avalanche Center (UAC), scheduled for…
Colorado Outdoors Hires Cushman & Wakefield to Manage Development and Leasing Efforts of Multi-Use Riverfront Economic Development Project in Montrose, Colorado
MONTROSE, Colo. (August 9, 2019) – Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has hired brokerage firm Cushman & Wakefield (NYSE: CWK) to lead the development and leasing efforts.…
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Star-Studded Field Converges at Sierre-Zinal Race
ZINAL, SWITZERLAND – This Sunday’s fourth Golden Trail World Series race of 2019, the famed Sierre-Zinal race in the Swiss Alps, is loaded with top runners. Traditionally a race that attracts runners from a variety…
Safe, Easy-to-Use QuikClot® Gauze Puts Power to Stop Bleeding in Everyone’s Hands
LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold,…
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordicskiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete…
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Hobie Announces 2019 Hobie 16 World Championships
OCEANSIDE, Calif. (July 30, 2019) – Hobie, the leading manufacturer of premium kayaks, sailboats and watersport products, is pleased to officially announce the Hobie 16 Worlds for 2019. The top sailors from around the world will…
5.11 Tactical Opens 50th Company Owned Retail Store
Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks…
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Grovara Buzz Continues with Addition of Colorado-Based Honey Stinger, Fast-Growing Maker of Sports Nutrition Products, to Global Marketplace
PHILADELPHIA (July 29, 2019) — Honey Stinger, the award-winning maker of sports nutrition products featuring honey, has joined the growing hive of wellness food and beverage manufacturers to go global with Grovara. Founded in 2001 in…
KEEN Footwear and Newport Festivals Foundation Donate Sales of Newport Revival Sandal
PORTLAND, Ore. (July 25, 2019) — KEEN, Inc., (KEEN) and Newport Festivals Foundation have teamed up once again to create the Newport Revival partnership. For the second year in a row, KEEN designed a limited-edition…
Norrøna to Open U.S. Flagship Store in New York City
BOULDER, Colo. (July 24, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in New York City in the fall of 2019. This announcement…
Eddie Bauer Hosts Fundraising Campaign for Big City Mountaineers
Golden, Colo. (July 23, 2019) – Big City Mountaineers, a leading provider of wilderness adventures for under resourced youth, announces today its partnership with Eddie Bauer and Ed Viesturs for a month long fundraising campaign…
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Filson and Merrell Launch Sandal Collaboration
SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring…
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5.11 Partners with Spartan
IRVINE, CA (July 11, 2019)– 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the Official…
Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition
LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products,…
Black Diamond Equipment and The Boulder Field Announce Bouldering Competition Series
SALT LAKE CITY, July 9, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing, and mountain sports equipment, in partnership with The Boulder Field, LLC (“The Boulder Field”), owners and operators of one…
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Grundéns and Gore-Tex® Build Rugged New Line of Fishing Rain Gear
POULSBO, WASHINGTON (July 2, 2019) – Grundéns, producer of the world’s best fishing foul weather gear, today announces a new, rugged line of fishing rain gear in partnership with Gore-Tex®. 3 jackets and 2 bibs, all…
Colorado Outdoors President Appointed to Colorado Economic Development Commission
MONTROSE, Colo. (July 1, 2019) – David Dragoo, president and founder of Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has been appointed by Colorado Sen. Leroy M. Garcia, Jr.,…
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evo Partners with Bouldering Project at Campus SLC
SEATTLE (JUNE 27, 2019) – Seattle-based outdoor and action sports retailer evo has announced it will partner with Bouldering Project to bring a world-class bouldering gym to its new Campus SLC, a collection of complementary…
Heated Battle Expected at Marathon Du Mont Blanc
CHAMONIX, France (June 26, 2019)— The 2019 Golden Trail World Series touches down in the legendary mountain town of Chamonix in the French Alps this weekend for the Marathon du Mont Blanc, the second stop…
Black Diamond Partners with Cirque Series, the Premier Mountain Running Series in the USA
SALT LAKE CITY, June 26, 2019–Black Diamond Equipment®, a global innovator in climbing, skiing, and mountain sports equipment, kicks off the first race of the 2019 Cirque Series as a title sponsor this weekend in…
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Ocean Cleanup Company Makes 5 Million Pound Splash
BOCA RATON, Fla. (JUNE 25, 2019) – 4ocean, the mission-driven company working to solve the world’s ocean plastic crisis, announced today it has pulled 5 million pounds of trash from the ocean and coastlines worldwide.…
Primus Equipment and Brunton Outdoor Inc. Name Scott Duer of Clear Creek Reps 2019 Sales Representative of the Year
LOUISVILLE, Colo. (June 18, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.…
Norrøna Unveils Sustainably Focused Hiking and Biking Collections for Spring 2020
BOULDER, Colo. (June 18, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, will exhibit its Spring 2020 line assortment at select regional shows across the country. In an…
KEENFEST comes to Outdoor Retailer Summer Market
PORTLAND, Ore. (June 18, 2019) – KEEN, Inc., (KEEN), the independently owned footwear brand on a mission to create original and versatile products, is bringing KEENFEST to Outdoor Retailer Summer Market in 2019. Join KEEN…
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Primus and Brunton Outdoor Inc. Bolster U.S. Team with Key New Hire
LOUISVILLE, Colo. (June 17, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based…
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Honey Stinger Announces Partnership with RAGBRAI
STEAMBOAT SPRINGS, Colo. (June 17, 2019) —Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its sponsorship of the 2019 RAGBRAI – The Register’s Annual Great Bicycle Ride Across…
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Black Diamond Introduces Performance Footwear as the Cornerstone of its Spring 2020 Collection
SALT LAKE CITY, June 14, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in…
Hit The Ground Running With Salomon At The Outside Experience
OGDEN, Utah (June 13, 2019) –Salomon and Outside Magazine have announced a new partnership to bring outdoor activities to the streets of Chicago during the 2019 Outside Experience. The adventure festival will feature a variety…
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La Sportiva Reinvigorates Marketing Team With Three Promotions
June 12, 2019 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the promotion of Chrissy Wise to marketing director, Quinn Carrasco to marketing manager, and Wes Green…
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Thule to offer a complete brand experience at their own event, Thule City to Summit Denver from June 17-21, 2019, in Denver, Colorado.
In an effort to best serve our customers, distributors, and buyers, as well as media outlets and journalists, Thule City to Summit Denver will be an immersive event into the brand, its award-winning products and…
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evo announces it will build new Campus SLC in Salt Lake City
SEATTLE (JUNE 11, 2019)– Seattle-based outdoor and action sports retailer evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community…
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Norrøna Bolsters U.S. Sales Team with Key New Hire
BOULDER, Colo. (June 11, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the appointment of Emma Getsinger as the Sales Representative for the Rockies and Intermountain West.…
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Nike Swim onboard with the Dragon World Championships 2019
The world’s leading inflatable SUP brand, Red Paddle Co has announced Nike Swim as the headline partner for this year’s Dragon World Championships 2019 in the beautiful setting of Lake Annecy, France. Now in its…
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Black Diamond Equipment Launches Performance Footwear
SALT LAKE CITY, June 6, 2019–Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black…
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
TWISP, WA. (June 3, 2019) – SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a…
Suunto Celebrates World’s Toughest Adventure Race
Ogden, UTAH — Suunto, a global leader in sports watches and precision instrument, is partnering with the Red Bull X-Alps, the world’s toughest adventure race, for the 2019 season. The 1,138-kilometer, or 708-mile, event will…
Keen’s Palo Alto Garage Honored With Tall Tree Award
PORTLAND, OR– (May 28, 2019)– KEEN, Inc.(KEEN), a values-led, independently owned outdoor and lifestyle footwear brand, announces that its Palo Alto, Calif.-based KEEN Garage has received the 2019 Tall Tree Award in the business category.…
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Same Tasty Fuel, Fresh New Look: Honey Stinger Rolls Out Brand Refresh
STEAMBOAT SPRINGS, Co. (May 28, 2019)— For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated…
Black Diamond Equipment Presents 10th Annual SLCA Fundraiser
SALT LAKE CITY, May 23, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 10th annual Salt Lake Climbers Alliance (SLCA) fundraiser, scheduled for 6-10 p.m.,…
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evo to Relocate Headquarters
SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this…
Norrøna’s First American Concept Store to Open Memorial Day Weekend
BOULDER, Colo. (May 22, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the opening of its first United States brand store in Boulder, Colorado. The Pearl Street…
Adventure Medical Kits Renews Partnership with Backpacker’s Get Out More Tour
LITTLETON, N.H. — (May 20, 2019) — Adventure Medical Kits, the leader in backcountry first-aid supplies for 30 years, returns as the official medical kit sponsor of Backpacker Magazine’s Get Out More Tour for the…
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4ocean Celebrates World Oceans Day
BOCA RATON (May 20, 2019) – 4ocean, the global ocean cleanup company, announced today it will host a beach cleanup at Rockaway Beach in New York City’s Rockaway Peninsula in Queens on Sunday, June 9.…
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Honey Stinger Announces Sponsorship of Marine Corps Marathon and Historic Half
STEAMBOAT SPRINGS, Colo. —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon. As the proud energy gel partner of the…
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Midland Radio Expands Business Communications Line with BizTalk MB400
KANSAS CITY, Mo. (May 7, 2019) – Midland Radio, leading two-way communications and weather radio manufacturer, is expanding the company’s presence in the business communications space with its new professional-grade radio, the BizTalk MB400. Utilizing…
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PK Grills Co-Owners Launch The “Fire & Smoke Society”
LITTLE ROCK, Ark. (May 1, 2019) – Scott Moody and Brian Taylor, co-owners of PK Grills, maker of the iconic hand-poured aluminum PK Grill and Smoker, today announced a new venture, introducing a line of…
YETI Expands Premium Outdoor Product Line
Austin, Texas — YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, expands its product offerings with a new cargo-style LoadOut GoBox™. The YETI LoadOut GoBox leaves nothing to be…
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Honey Stinger Launches “Hive Life” Podcast Featuring Host David Willey
STEAMBOAT SPRINGS, Colo. (April 29, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories…
Hyperlite Mountain Gear Launches New Ultralight Off-Trail Pack
BIDDEFORD, Maine (April 23, 2019) — Hyperlite Mountain Gear announces the release of the NorthRim Pack, a highly durable, ultralight pack designed for backpacking enthusiasts who enjoy exploring unchartered terrain, and for backcountry professionals who…
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4ocean Partners with Air Canada to Reduce Single-Use Plastics
BOCA RATON (APRIL 23, 2019) – 4ocean, the global ocean cleanup company, announced today it has partnered with Air Canada to reduce and eventually eliminate single-use plastics on the airline’s aircrafts and in its lounges.…
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Hobie Opens New Doors to Adventure on the Water with Release of Mirage Passport Kayak
OCEANSIDE, Calif. (April 23, 2019) – Hobie, the leading manufacturer of premium kayaks and watersport products, today introduced the Mirage® Passport as the newest addition to its renowned lineup of pedal kayaks, powered by the…
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Tepui Launches Streamlined Low-Pro Rooftop Tent
SANTA CRUZ, Calif. (Apr. 9, 2019) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Low-Pro, the lowest profile softshell rooftop tent on the market. Tepui expands their selection of rooftop tents,…
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Ross Reels Receives 2019 Colorado Manufacturing Award
MONTROSE, Colo. (April 5, 2019) – Ross Reels, the award-winning manufacturer of high-performance fly fishing reels and the anchor tenant of the Colorado Outdoors development in Montrose, announced today that it has earned the 2019…
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Stio’s Spring ’19 Collection is Built for Forging New Frontiers in the Epic and Everyday
JACKSON, Wyo. (April 2, 2019) – Designed and tested in the Tetons, mountain lifestyle brand Stio creates premium, versatile and sophisticated gear for the epic and the everyday. Featuring new and expanded styles and collections,…
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La Sportiva Hires Ascension Sales to Represent the Rockies
(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico. They are an…
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Black Diamond Equipment Adds to its Alex Honnold Signature Series for Spring 2019
SALT LAKE CITY, April 1, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, introduces its latest addition to the Alex Honnold Signature Series. “The process is never easy,”…
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Nike Swim’s Women’s SS19 Recreation Collection is Built to Flow Free In and Out of Water
PORTLAND, Ore. (March 25, 2019) – This March, Nike Swim introduces its SS19 recreation collection for women, with highly versatile, fashion-forward, one and two-piece styles for smooth, seamless motion in and out of the water.…
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Cairn Launches Kitted™: a First-of-Its-Kind Outdoor Product Retail Experience
BEND, Ore. (March 20, 2019) — Cairn, the leaders in outdoor product curation, today introduced the outdoor industry’s first highly-personalized online retail experience: Kitted by Cairn. Launching initially as a beta program, Kitted’s data driven…
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Stio’s New Park City Mountain Studio Retail Store Now Open
PARK CITY, Utah (March 19, 2019) – Stio, the mountain lifestyle brand based in Jackson Hole, Wyo., is proud to announce that its newest Mountain Studio retail store in Park City, Utah is now open.…
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Thule Crossover 2 Debuts at The Travel Goods Show
Durable and functional, the Thule Crossover 2 are bags designed to keep everything organized and accessible. The all-new Thule Crossover 2 luggage line will debut at The Travel Goods Show in Las Vegas, Nevada from…
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Big Agnes’ Tiger Wall Platinum Named Backpacker Editors’ Choice
STEAMBOAT SPRINGS, Colo. (March 8, 2019) – Big Agnes®, the award-winning manufacturer of tents, sleeping bags, pads, apparel and camp furniture, announced today it has been awarded the 2019 Backpacker Editors’ Choice Award for the…
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Alpacka Raft Continues Innovation Legacy with 2019 Packraft Line
MANCOS, Colo. – Alpacka Raft, the industry leader in research and development of modern packrafting, today announced the release of their 2019 packraft lineup highlighted by the Classic, Expedition, Wolverine, and two-person Oryx. Alpacka’s iconic…
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2019 Copp-Dash Inspire Award Grant Recipients Announced
March 7, 2019 (Salt Lake City, Utah) – The Copp-Dash Inspire Award, sponsored by Black Diamond Equipment, La Sportiva, Mountain Hardwear and Patagonia (with additional in-kind support from Adventure Film Festival, the American Alpine Club,…
Vibram Earns the “Prize of Prizes” National Award for Innovation at the Italian Senate for the Vibram Furoshiki The Wrapping Sole Project
This evening, in the Koch Room at the Senate of the Republic, the tenth edition of the awards ceremony for the “Prize of Prizes” National Award for Innovation 2018 was held, in which Vibram received…
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La Sportiva Bolsters Climbing and Mountain Running Teams for 2019 and Beyond
(BOULDER, Colo.) – La Sportiva today announces the expansion and solidification of its athlete rosters for 2019 and beyond. Focused primarily on climbing and mountain running athletes, the team is well positioned to not only…
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Honey Stinger Becomes the Official Energy Gel of New York Road Runners
New York – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official…
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Stio Names Noah Waterhouse President and Chief Marketing Officer
JACKSON, Wyo. (February 21, 2019) – Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the promotion of Noah Waterhouse as its president and chief marketing officer. Waterhouse will report to founder…
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La Sportiva Continues Partnership with Access Fund Conservation Teams
Feb 20, 2019 (BOULDER, Colo.) – La Sportiva and Access Fund, two iconic organizations dedicated to climbing, have once again teamed up for 2019. La Sportiva has supported the Access Fund for many years and…
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Honey Stinger Names Kelly Knowles Vice President of Sales
STEAMBOAT SPRINGS, Colo. (Feb. 18, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, announced today the appointment of Kelly Knowles as the company’s vice president of sales. Knowles brings a breadth of experience…
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Honey Stinger Announces “Hive Gold” Elite Team for 2019
STEAMBOAT SPRINGS, Colo. (Feb. 13, 2019) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its new elite athlete team for 2019: Hive Gold. Expanding on its already extensive “Hive”…
Leave No Trace Retains Active Lifestyle Agency rygr for Public Relations Services
BOULDER, Colo. (Feb. 6, 2019) — The Leave No Trace Center for Outdoor Ethics, a national organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly, names rygr, an integrated marketing…
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Holden Outerwear Wins 2019 ISPO Product of the Year Award for the Women’s Hybrid Down Jogger
MUNICH (Feb. 5, 2019) – Holden, the stylish performance outerwear and sportswear brand, received the coveted ISPO 2019 Product of the Year award in Health & Fitness > Lifestyle & Fashion for its Women’s Hybrid…
Tender Corporation Joins With Victor Capital Partners to Accelerate Growth
LITTLETON, N.H. — Tender Corporation, which sells a range of best-in-class branded consumer products, today announced the completion of a management-led transaction to recapitalize the business and to help the growing company accelerate its growth…
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Black Diamond and Pieps Named Official Partners with Freeride World Tour (FWT)
SALT LAKE CITY (January 30, 2019) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, along with its sister brand Pieps, are named as official supplier and safety partners for…
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Vibram Announces New Sole Technology for 2019 and a new Consumer Experience Center in the heart of Boston University
NORTH BROOKFIELD, Mass. (January 29, 2019) – Vibram®, the global leader since over 80 years in high-performance soles and the creator of the Vibram FiveFingers® announced today a revolutionary new sole technology, available for our partners; and the upcoming…
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Black Diamond Partners With Whisper Ridge Backcountry Resort
SALT LAKE CITY (January 29, 2019) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is named as the exclusive brand partner by Whisper Ridge powder tours in Utah, the…
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Tepui Opens the Door to Endless Adventure
SANTA CRUZ, Calif. (Jan. 28, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, announced today that Endless Adventure™ will return for a second year, built on the success of 2018, this…
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La Sportiva Deepens Commitment to Sustainability with Fall 2019 Apparel and Ski Collections
(BOULDER, Colo.) – La Sportiva has long been committed to reducing its impact on the planet and encouraging its customers to do the same. In the fall 2019 lines of apparel and ski hard goods,…
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La Sportiva’s Fall 2019 Footwear Delivers Innovation to Classic Styles
(BOULDER, Colo.) – For Fall 2019, La Sportiva refines some of the brand’s classic styles, introducing four new footwear models in core categories. In the Mountain Category, the Olympus Mons Cube is lighter than previous…
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POC to Debut Award-Winning Safety Innovations at Outdoor Retailer
PARK CITY, Utah (January 24, 2019) — Building on its reputation for safety and design, POC is pleased to introduce its latest safety innovations in body protection, helmets, goggles and apparel at the Outdoor Retailer…
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Colorado Outdoors Partners with Backbone Media to Drive Economic Development in Montrose
MONTROSE, Colo. (Jan. 21, 2019) – Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has selected Colorado-based Backbone Media to lead its public relations and communications strategy. Founded in 2016…
Black Diamond’s Fall 2019 Collection to Showcase Innovations in its Snow Safety and Apparel Categories
SALT LAKE CITY (January 18, 2019) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, introduces its Fall 2019 product collection showcasing innovations in its snow safety and apparel categories.…
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Gunner Kennels Partners with Backbone Media for Public Relations and Media Planning
NASHVILLE, Tenn. (Jan. 16, 2019) – Gunner Kennels, the designer of the first double-walled rotomolded kennel and the only recipient of the 5 Star Crash Test Rating for pet crates from the Center for Pet…
Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record
BIDDEFORD, Maine (Jan. 9, 2019) — Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its…
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Honey Stinger Announces Sponsorship of RAM Racing’s Allstate Hot Chocolate 15/5K National Race Series
STEAMBOAT SPRINGS, Colo. (Jan. 9, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Allstate Hot Chocolate 15/5K race series, produced by RAM Racing. The Allstate…
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La Sportiva Apparel Joins 1% For the Planet
January 9, 2019 (Ziano Di Fiemme, Italy & Boulder, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, today announces its membership in 1% for the Planet. By donating 1% of…
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Thule to Showcase their Expanding Product Portfolio at a Unique Brand Experience for Dealers and Media in Denver, Colorado, USA, June 17-20, 2019.
(Seymour, Conn., January 8, 2019) – Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June. With…
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Vibram Names Burten Distribution as Official US Distributor of all Furoshiki Product
NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of…
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Nike Swim Introduces Gear Collection with High-Performance Training Aids
PORTLAND, Ore. (Jan. 7, 2019) – This winter, Nike Swim unveils its first-ever gear collection, complete with training aids and equipment to build speed, strength and achieve optimum performance in the water. Available now, the…
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Lifekey Launches Smart Wearables Designed to Protect and Connect
RIVERTON, Wyo. (Jan. 7, 2019) — Lifekey, a new brand that aims to transform the way people access and share their personal health data, is pleased to launch its system of smart wearables, designed to…
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Big City Mountaineers Honors Smartwool with Inaugural Partner of the Year Award
Golden, Colo. — Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, will honor Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants…
The Thule Group acquires leading North American Roof Top Tent company
The Thule Group is pleased to announce the acquisition of Tepui Outdoors Inc., a leader in Roof Top Tents in North America. This acquisition will further enhance the Thule Group’s expanding portfolio of products focused…
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Stio to Open Mountain Studio Retail Store in Park City, Utah
JACKSON, Wyo. (Dec. 11, 2018) – Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Park City, Utah. The brand has leased…
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A New Era for Holden Outerwear Is Here
LOS ANGELES (Dec. 4, 2018) – Holden, the California-based outerwear company founded by entrepreneur and snow-sports legend Mikey LeBlanc and designer Scott Zergebel, launches a state-of-the-art web site and Fall/Winter 2018 Collection, marking a new…
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Leading Sports Apparel Company Collaborates with Olympic Gold Medalist
NASHVILLE – When the gate drops, Olympic BMX gold medalist Connor Fields counts on the best, including his Swiftwick Socks. The first in our Athlete Series, the new VISION™ Five Connor Fields Signature sock is now available in…
‘Perfected’ Norrøna Down Jacket Featuring NASA Material Wins GearJunkie Best In Show Award
DENVER (November 13, 2018) — Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, has received GearJunkie’s coveted Best In Show award for its trollveggen ACE down950 Jacket, which debuted last week at…
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Black Diamond Announces Key Hires to Marketing, Sales and Product Teams
SALT LAKE CITY (November 13, 2018) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed Jan-Willem Driessen global vice-president of marketing and DTC sales. Additionally, Claire Diepenbrock was…
Revision Military Eyes New Brand for Outdoor Recreation
ESSEX JUNCTION, Vt. – Revision Military, a world leader in tactical eyewear, armor and protective systems, announced today it has expanded to create a new brand in the outdoor industry, Revision Outdoor. Designed to meet…
Rylo Offers Best-in-Class 5.8K Resolution with Software Update
SAN FRANCISCO (Nov. 8, 2018) — Rylo, the San Francisco-based camera company that enables anyone to create unbelievable video, today announced an update that will enable users to expand their creative capabilities even further –…
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Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer
DENVER (November 6, 2018)—Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, will exhibit its Winter 2019/20 assortment this week at Outdoor Retailer Winter Market in Denver. The tamok collection, built for hard-charging…
Jessica Hjorth Highlights New Hires for Active Lifestyle Agency, rygr
CARBONDALE, Colorado (Nov. 5, 2018) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Jessica Hjorth as senior account manager. Hjorth joins the Colorado-based agency on November 5 and will contribute leadership to the…
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Backbone Media is No. 20 on Outside Magazine’s “Best Places to Work in 2018”
CARBONDALE, Colo. (Nov. 2, 2018) – Backbone Media, the country’s premier active lifestyle media agency, has been named No. 20 on OUTSIDE‘s annual “Best Places to Work in 2018” list, released today. “This is the sixth…
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Stio Recognized in OUTSIDE’S Best Places to Work 2018
JACKSON, Wyo. (Nov. 1, 2018) – Stio, the mountain lifestyle brand born in Jackson, Wyoming, has been selected as an honorable mention for OUTSIDE’s Best Places to Work in 2018. Companies recognized for OUTSIDE’S Best…
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Bring Your Trail Runners to ORWM and Upgrade with Vibram Litebase
North Brookfield, Mass. (November 1, 2018) – Vibram, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers articulated toe shoe, announces today that the Vibram Sole Factor Mobile Lab will be…
Stio Launches Expanded Winter Collection For All Modes of Mountain Life
JACKSON, Wyo. (October 26, 2018) – Inspired by life in Jackson Hole, Stio is on a mission to provide a refreshing choice in outdoor wear. Stio apparel is made to do it all, from epic…
Amer Sports Appoints Megan Porteous Digital Marketing Director
OGDEN, Utah – Amer Sports, a sporting goods company with internationally recognized brands including Arc’teryx, Salomon and Wilson Sporting Goods, announces the promotion of Megan Porteous to the position of Digital Marketing Director, Americas. In her…
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Vibram Launches Waterproof Oslo Furoshiki with Arctic Grip
North Brookfield, Mass. (October 23, 2018) — Vibram, the worldwide leader in high performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the first fully waterproof addition to the award-winning line…
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Honey Stinger Announces Equity Investment by Factory LLC
STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity…
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Holden Outwear Partners with Backbone Media
LOS ANGELES (Oct. 17, 2018) – Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations.…
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Tepui Announces Pre-Sale of Much Anticipated Hybox for Holiday Arrival
SANTA CRUZ, Calif. (Oct. 16, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, announces today that the much anticipated Hybox™, a dual purpose rooftop tent and cargo carrier, will go on…
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Rylo Secures $20 Million in Series B Funding, Announces New Hires and Partnerships
SAN FRANCISCO – Rylo, a technology company that is transforming the way people capture and share life’s meaningful moments, announced three key growth milestones this week, building on the momentum that has quickly propelled the…
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Swiftwick Announces New Fall-Winter Lineup
NASHVILLE – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces a new 2018 Fall-Winter lineup. The new lines are a continuation of Swiftwick’s mission to empower life’s adventures.…
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Swiftwick Adds World’s Strongest Man to Athlete Roster
(SEPTEMBER 13, 2018 – NASHVILLE) – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson…
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Swiftwick Turns 10 Years Old
( NASHVILLE) – Swiftwick, a leader in performance sock apparel for athletes, celebrates 10 years in the sports industry. The company is commemorating the milestone with a consumer giveaway campaign that will last until the end…
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Tepui Launches UpCycle Program Transforming Tent Travel Covers into Unique Gear Bags
SANTA CRUZ, Calif. (Sept. 12, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Tepui UpCycle, a program designed to minimize the brand’s impact on landfills and turn used tent materials…
Honey Stinger Expands Organic Cracker N’ Nut Butter Snack Bar Selection with All-New Flavor, Cashew Butter & Milk Chocolate
STEAMBOAT SPRINGS, Colo. – Honey Stinger, the leading manufacturer of honey-based nutritional products, today launches the newest addition to its renowned line of Organic Cracker N’ Nut Butter Snack Bars: Cashew Butter & Milk Chocolate.…
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Earth Treks Opens North America’s Largest Climbing Gym
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing…
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Thule introduces all-new premium platform hitch rack and two new hydration pack collections at Interbike 2018, in Reno, Nevada, USA.
(Seymour, Conn., August 29, 2018) – Thule is excited to showcase its latest product offerings within its core categories at this year’s Interbike International Expo. New to the Racks & Carriers offering is the Thule…
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Black Diamond Sends Walmart Cease and Desist
August 28, 2018 – Black Diamond Equipment, Ltd., a global leader of innovative active outdoor performance equipment and apparel, today sent Walmart a cease and desist notice in response to news Monday announcing the launch of…
5.11 Tactical Announces Tom Davin transition to an advisory role. Names Francisco Morales as Chief Executive Officer and Matt Hyde as Executive Chairman.
Irvine, Calif. – 5.11 Tactical (“5.11” or the “Company”), the world’s leading innovator of purpose-built gear, announced today that Francisco Morales, Co-founder and President of 5.11, has been appointed as the Company’s Chief Executive Officer,…
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Hobie Revolutionizes an Icon with the All-New Mirage Outback®
OCEANSIDE, CALIFORNIA. – Hobie, the leading manufacturer of pedal kayaks and other premium watercraft, today announce a new evolution of the world’s most popular pedal kayak, the Mirage Outback. The new Outback blends technical innovation and…
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New Hobie Compass Duo Tandem Kayak Launches at Paddlesports Retailer 2018
OCEANSIDE, CALIFORNIA – Hobie, the leading manufacturer of pedal kayaks and other premium watercraft, today announces an exciting addition to the lineup of award-winning pedal-drive kayaks. The Mirage Compass Duo kayak from Hobie brings a…
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Vibram® Honors Jim Whittaker at American K2 Celebration
NORTH BROOKFIELD, Mass. (August 27, 2018) – Vibram, the worldwide leader in high performance soles and creator of Vibram FiveFingers and other premium rubber products, today announces its support of The Mountaineers 40th Anniversary Celebration…
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Stio Accelerates Hiring to Support Continued Growth
JACKSON, Wyo. (August 22, 2018) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced numerous new hires to support its continued growth. Launched in 2012, the company has produced a compounded…
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Chaco and Topo Designs Team Up to Release Second Collaboration Collection
ROCKFORD, Mich. (Aug. 20, 2018) – Chaco and Topo Designs, two iconic outdoor lifestyle brands have joined forces once again to release a limited-edition collection of sandals, accessories, and packs. Drawn together by a shared…
Salomon Appoints Lazzaroni to Lead Nordic Ski Business in the Americas
OGDEN, Utah — Salomon announces the appointment of Robert Lazzaroni as nordic regional commercial manager for the Americas, effective August 27, 2018. Lazzaroni, a 25-year industry veteran and most recently the nordic domestic program director for…
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First Annual National Summit Day to Benefit Big City Mountaineers
GOLDEN, Colo. – Big City Mountaineers (BCM), a leading provider of life-changing wilderness experiences to under-resourced youth, announces its partnership with Backpacker Magazine for the inaugural National Summit Day on August 4th, 2018. The day…
Norrøna Invests in U.S. Growth With Key Personnel and Agency Hires
DENVER (July 20, 2018)—Norrøna, a Norwegian brand known for crafting high-end, sustainably built apparel and gear for a wide spectrum of outdoor activities, announces the appointment of outdoor industry veteran Adam Chamberlain as U.S. sales…
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Black Diamond’s Spring 2019 Mountain Collection Helps Redefine Brand POV and Broaden Distribution Channels
SALT LAKE CITY (July 20, 2018) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is introducing a collection of spring 2019 products in its mountain category that reflects its knowledge…
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La Sportiva Hires Wes Green as Director of Sales
July 19, 2018 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the hiring of Wes Green as Director of Sales. Replacing long time sales leader Mark Day,…
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Upgrade Your Shoes with Vibram’s Sole Factor at Outdoor Retailer
NORTH BROOKFIELD, Mass. (July 19, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces today that proceeds from its regional Sole Factor Tour stop in Denver during Outdoor…
BEDGEAR Rests Assured in Partnership with Backbone
FARMINGDALE, N.Y. (July 18, 2018) – BEDGEAR®, the PERFORMANCE® lifestyle brand behind the personalized fit Performance Sleep System® – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its…
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Vibram Litebase Gains Traction in 2019
CONCORD, Mass. (July 16, 2018) – Vibram, the worldwide leader in high-performance soles and creator of the Vibram FiveFingers articulated toe shoe, today announces its Spring 2019 collection, including new adoptions of Vibram’s Litebase technology.…
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La Sportiva Updates Core Mountain & Climbing Models for Spring 2019
(BOULDER, Colo.) – La Sportiva celebrates 90 years of product innovation for the mountain enthusiast with four footwear styles in the Mountain and Climbing categories for Spring 2019. All new models are designed for performance…
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La Sportiva expands Spring 2019 collection to meet increased demand for hiking products
(BOULDER, Colo.) – For the past several seasons, hiking has been the fastest growing category for La Sportiva and for Spring 2019, the brand debuts five new styles to further expand the collection. Expanding on…
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La Sportiva Introduces Two New Models to Mountain Running® Category
(BOULDER, Colo.) – La Sportiva commands respect in the Mountain Running® footwear category and will maintain its positioning with two new models for Spring 2019. Built for runners who tackle technical trails, ambitious races, and…
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Push the Limits in La Sportiva’s Spring 2019 Apparel Collection
(BOULDER, Colo.) – For Spring 2019, La Sportiva introduces its most comprehensive collection of apparel yet. Spread across three categories for both men and women, the Climbing, Running, and Traverse collections all contain apparel designed…
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Black Diamond’s Spring 2019 Climbing Products to Target Both Traditional and Gym Climbers
SALT LAKE CITY (July 12, 2018) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, introduces a collection of climbing products for spring 2019 that reflects 30 years of climbing innovation…
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Vibram® FiveFingers’ V-Aqua Awarded 2018 Men’s Health Fitness Award
NORTH BROOKFIELD, Mass. (June 28, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its FiveFingers’ V-Aqua was awarded a 2018 Fitness…
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Vibram® Furoshiki The Wrapping Sole Wins the 2018 Compasso d’Oro
CONCORD, Mass. (June 26, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its Vibram Furoshiki The Wrapping Sole won the Compasso…
Grundens Expands Global Team with Six Key Hires
POULSBO, WASHINGTON – Grundéns, producer of the world’s leading fishing apparel and footwear, has added 13 new team members globally since the start of 2018. Six of these hires are in key positions that will aid in…
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Big Agnes Received Outdoor Industry Award for Ultralight Tiger Wall UL2 Tent
STEAMBOAT SPRINGS, Colo. – Big Agnes, the award-winning producer of tents, sleeping bags, and sleeping pads, announced today that it has received the 2018 Outdoor Industry Award for its Tiger Wall UL2 tent. The Tiger Wall…
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Black Diamond Equipment® Innovates With Leading Ingredient Brands and New Technologies for Spring 2019 Apparel Collection
SALT LAKE CITY, June 15, 2018 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, and Green Theme International (GTI), a revolutionary PFC-free DWR that permanently bonds finishes to fibers…
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Gerber Launches Suspension-NXT and TRUSS: 2 New Multi-tools Built Off Classic Suspension
PORTLAND, OREGON (June 13, 2018) – Gerber, leading the industry in knives, tools and equipment for over 75 years, announces the introduction of two new multi-tools – the Suspension NXT and Truss. Both deliver powerful problem-solving…
New Research Lauds Permethrin Found in Ben’s Clothing and Gear as Effective Tick Deterrent
LITTLETON, N.H. (June 11, 2018)—A new study, funded by the Centers for Disease Control and Prevention and published in the May 24 edition of the Journal of Medical Entomology, confirms the efficacy of permethrin-treated clothing…
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Adventure® Medical Kits Supports Big City Mountaineers with Third Gift in Three Years
Golden, Colo. – Adventure® Medical Kits, the leader in first aid kits and survival gear for outdoor adventures and wilderness medicine, has donated $2,583.96 to Big City Mountaineers (BCM). The gift marks Adventure Medical Kit’s third…
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The Itch Eraser® Partners with Jekyll & Hyde for Branded Content Campaign
LITTLETON, N.H. (June 8, 2018) — Tender Corporation, a New Hampshire-based company with a family of outdoor brands, has selected Jekyll & Hyde, an advertising and marketing agency specializing in consumer packaged goods, to run…
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Vibram® Finished Goods Appoints New Sales Agency For New England Territory
CONCORD, Mass. (May 15, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, is pleased to announce its new sales distribution partnership with Matt McClain.…
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La Sportiva Grows Sales Team in Southwest with Caraway & Co.
May 10, 2018 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Caraway & Co as the brand’s sales representatives in the Southwestern United States.…
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SPOT Introduces the New SPOT X 2-Way Satellite Messenger
COVINGTON, LA (May 10, 2018) – SPOT LLC, a wholly owned subsidiary of Globalstar, Inc., (NYSE American: GSAT) and the leader in satellite messaging and emergency notification technologies, today introduced SPOT X™, a 2-way satellite…
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Black Diamond To Host Block Party Honoring Grand Opening of its Anchorage Retail Location
SALT LAKE CITY– Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces its plans to host a block party next Friday, May 11th, in Anchorage, Alaska. The party will honor…
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Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®
CONCORD, Mass. (May 1, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua,…
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Sanitas Brewing Co and La Sportiva Support Local Trails with New Beer
Boulder, CO. – Today, Sanitas Brewing Co announces their newest beer, MTN TRL ALE, in collaboration with La Sportiva. The brewery, which celebrates their namesake – Boulder CO’s Mount Sanitas, teamed up with fellow mountain…
Adventure Medical Kits Partners With Backpacker Magazine to Help Readers Get Out More
LITTLETON, N.H. (April 27, 2018) — Adventure Medical Kits has returned for a second year as the official medical kit sponsor of the annual Backpacker Magazine Get Out More Tour. Now in its 18th year,…
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The country’s only Trail Running and Beer Drinking race lives on at the La Sportiva Trail Run Relay in Lyons CO on 6/2/18
Boulder, CO – La Sportiva North America will continue title sponsorship of the Trail Run Relay, featuring the Beer Relay – a fun focused event for teams that blends trail running with craft beer. Designed…
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POC Adds Carbon Full-Face Helmet to Spring 2018 Collection
PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for…
Black Ember Partners With rygr for Public Relations in the U.S.
SAN FRANCISCO (March 28, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record…
American Red Cross Recognizes Tender Corporation for Support of Hurricane Relief Efforts
LITTLETON, N.H. (March 27, 2018) — Tender Corporation, a leading manufacturer of insect repellents and bite treatments, has been formally recognized by the American Red Cross for its support of relief efforts following one of…
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Big Agnes’ Insulated AXL Air Pad Named 2018 Backpacker Editors’ Choice
STEAMBOAT SPRINGS, Colo. (March 13, 2018) – Big Agnes announced today that it has been awarded a 2018 Backpacker magazine Editors’ Choice Award for its 10.6-ounce Insulated AXL Air pad. The honor is one of…
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Vibram® FiveFingers® Introduces Flagship V-Aqua for Performance on Land and Water
CONCORD, Mass. (March 6, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, launches its latest minimalist shoe for spring 2018, V-Aqua, for high performance…
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5.11 Extends Sponsorship of the Crossfit Games
Irvine, Calif. — 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020. 5.11® will continue as The Official…
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Tepui Tents Embarks on Endless Adventure
SANTA CRUZ, Calif. (Feb. 22, 2018) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, announced today the launch of its Endless Adventure™ initiative. As a company deeply rooted in off road…
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Vibram Announces Dates of 2018 Sole Factor Tour
CONCORD, Mass. – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced plans and dates for its 2018 Sole Factor tour. “Vibram’s Sole Factor tour is currently…
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Big Agnes Introduces 1101 Collection of Sleeping Bags
STEAMBOAT SPRINGS, Colo. (Feb. 14, 2018) – Big Agnes, the award-winning producer of tents, sleeping bags, and sleeping pads introduces 1101 Sleeping Bags, a new collection inspired by the Continental Divide Trail. The 1101 Collection…
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Honey Stinger Introduces New Organic Waffle Variety Pack
STEAMBOAT SPRINGS, Colo. (Feb. 12, 2018) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced a new variety pack of its Organic Waffles. The new Organic Waffle Variety Pack features three of Honey…
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Vibram and POWDR Announce Partnership
CONCORD, Mass. (February 1, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, and POWDR, an adventure lifestyle company and one of the last…
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Honey Stinger Introduces New Line of Organic Cracker N’ Nut Butter Snack Bars
STEAMBOAT SPRINGS, Colo. (Jan. 31, 2018)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced an all-new line of indulgent snack bars to its growing product line. As a new category for the brand,…
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POWDR Names Vibram® Official 2018 Footwear Partner
CONCORD, Mass. (January 25, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces its three-year partnership with POWDR Adventure Lifestyle Co. (POWDR). Vibram…
Hornwood Inc. Welcomes New Vice President of Operations
LILESVILLE, NC JANUARY 23, 2018 – Hornwood, Inc., (Hornwood) the customer-focused manufacturer of American-made knit performance textiles for the apparel, military, automotive and medical market, is pleased to announce that industry veteran Phillip Murrell has…
Tender Corporation Partners with rygr for Public Relations in the U.S.
LITTLETON, New Hampshire — Tender Corporation, a New Hampshire-based family of brands that seeks to help enthusiasts, professionals and families enjoy the outdoors in every condition, has named rygr, an integrated marketing firm, as its…
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Earth Treks and Planet Granite Tie In with Backbone Media
COLUMBIA, Md., Jan. 23, 2018 — Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced Backbone Media as the company’s public relations agency of record. “Backbone is the leading agency…
La Sportiva Celebrates 90th Anniversary in 2018
(BOULDER, Colo.) – 2018 marks a monumental year for La Sportiva as the brand celebrates in 90th Anniversary. Founded by Narciso Delladio in 1928 in the Dolomites of Italy, the brand is still family-owned by…
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5.11 Unveils New Spring and Fall Products at SHOT 2018
Irvine, Calif. (Jan. 19, 2018) – 5.11 Tactical, the global innovator of tactical apparel and gear, will showcase its largest line of new products in the brand’s 15-year history at the annual SHOT Show in…
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POC Presents New Helmets, Safety Innovations for Winter 2018/2019
PARK CITY, Utah (January 22, 2018) — POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, announces its 2018 snow collection featuring two new helmets incorporating its patent-pending SPIN technology for…
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Earth Treks and Planet Granite Hire Robert Cohen as CEO
COLUMBIA, Md. – Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced Robert Cohen as CEO. Cohen, the former vice president of global retail for Patagonia will be responsible for…
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Salomon Adds Drew Peterson to Mountain Collective Athlete Team
OGDEN, Utah — Today, Salomon announces the addition of Drew Petersen to the roster of elite athletes comprising the Mountain Collective, the brand’s freeski and outdoor sports team. Petersen is a professional skier and outdoor…
Primus and Brunton Name rygr Agency of Record for U.S. Public Relations
LOUISVILLE, Colorado – Fenix Outdoor brands Primus and Brunton name rygr, an integrated marketing agency for the active lifestyle, agency of record, supporting the public relations efforts in the United States, effective January 1, 2018. “In…
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Vibram Expands West With New Portland Office
CONCORD, Mass. (January 15, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced the opening of its new office in Portland, Oregon. In doing so, Vibram announced…
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La Sportiva Debuts Three New Ski Boots and Expands Apparel for Fall 2018
January 11, 2018 (BOULDER, Colo.) – For Fall 2018, La Sportiva debuts three ski boots and further enhances its collection of ski mountaineering apparel. The Solar boot for men and Stellar boot for women are…
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Challenge the Cold in La Sportiva’s Fall 2018 Collection
January 11, 2018 (BOULDER, Colo.) – For Fall 2018, La Sportiva introduces a new Mountain boot, two new Mountain Running shoes, and a collection of apparel that allows winter enthusiasts to pursue their preferred outdoor…
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Walls® Pro Series Launches HID3 Concealment System Featuring Proprietary Camouflage for Fall 2018
FORT WORTH, Texas (Jan. 8, 2018) – Walls Outdoor Goods, a leader in durable outdoor workwear and hunting apparel, today announced the introduction of HID3, a proprietary concealment system targeting sight, sound, and scent available…
The Nature Conservancy in Colorado Allies with Backbone Media
BOULDER, Colo. (Dec. 21, 2017) – The Nature Conservancy in Colorado today announced a new partnership with Backbone Media. A leader in conservation, the Conservancy is a science-based organization working to preserve the lands and…
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Thermacell donates $20,000 to Big City Mountaineers Through Summit for Someone Corporate Climb
Golden, Colo. (December 20, 2017)— Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, has donated $20,000 to Big City Mountaineers (BCM). Through it’s fundraising initiative, Summit for Someone,…
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Thermacell Launches Kickstarter Campaign for New Technology
BEDFORD, Mass. (Dec. 13, 2017) – Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, today announced its first-ever Kickstarter campaign for the launch of the revolutionary Radius Zone Mosquito…
Heli Selects rygr to Support Communications and Marketing Initiatives
NEW YORK (December 12, 2017) – Heli, an innovative adventure travel booking platform specializing in Helicopter skiing and watersport adventures, has named rygr, an integrated marketing firm, its agency of record. “We are thrilled to partner…
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Salomon S/LAB SHIFT MNC Binding Launches New Generation of Backcountry Skiing Capability
ANNECY, FRANCE (Dec. 8, 2017) — Seven years in the making, in close collaboration with some of the best freeskiers on the planet, Salomon unveils the S/LAB SHIFT MNC binding for the 2018/2019 season. The…
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La Sportiva Bolsters Sales Team with Jeff Sadler
(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely…
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Chaco Donates $47,000 to Protect Bears Ears National Monument
ROCKFORD, Mich. (Nov. 22, 2017) – In anticipation of an official announcement from the Trump administration about the future of Bears Ears National Monument, footwear brand Chaco has donated $47,000 to two charities dedicated to protecting the monument.…
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Duct Tape Then Beer Leads Kickstart Campaign to Raise $100K for Bears Ears Education Center
Seattle, WA (Nov. 22, 2017) – Duct Tape Then Beer, a small outdoor creative agency, today announced a Kickstarter campaign to raise $100,000 for a Bears Ears Education Center on behalf of Friends of Cedar…
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Jessie Diggins Salomon TV Episode to Premiere at Yellowstone Ski Festival Presented by Salomon
OGDEN, Utah – Jessie Diggins, one of the United States’ top nordic skiers heading into the 2018 Winter Olympic Games, will be the star of the show at the Yellowstone Ski Festival this month. On…
Mt. Bachelor’s Winter Season Lifts Off This Saturday
BEND, Ore. – Mt. Bachelor announced today that it will open for the 2017-2018 winter season on Saturday, Nov. 18. Additionally, the resort’s 96-hour lift ticket sale will kick off on Thursday, Nov. 16. “It’s…
Black Diamond Equipment’s Fall/Winter 2017 Product Line Recognized for Excellence
November 9, 2017 (Salt Lake City) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, today announced a series of awards for its forthcoming 2017/18 winter season. Coming on the…
5.11® Donates $20,000 from Proceeds of Defender-Flex Pants and Jeans to National Law Enforcement Officers Memorial Fund
Irvine, CA (Nov. 1, 2017) – The 5.11 Always Be Ready® brand campaign centers around providing individuals with the best quality products so they can be ready to help those in need, protect and serve,…
Strafe and Powder Productions Partner to Unveil Second Season of Iconic Lifts Film Series
ASPEN, Colo. (October 31, 2017) — Strafe, a technical outerwear brand inspired by living life in the mountains, has partnered with Powder Productions to showcase the world’s most storied chairlifts in the second season of…
Mountain Hub Launches Interactive Tracking Playback in 3D Flyover
PARK CITY, Utah (Oct. 25, 2017) — Mountain Hub, a community-fueled information-sharing platform for the outdoors, elevates outdoor adventure tracking and sharing with its new 3D Flyover feature. 3D Flyover allows users to interact with…
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Vibram’s Sole Factor Raises $12,000 For Big City Mountaineers
CONCORD, Mass. (October 20, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it has raised $12,000 via its Sole Factor Program and subsequent summer/fall REI Tour…
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Mountain Hub Unveils ‘Data for Good’ Initiative to Power Advocacy, Research and Citizen Science in the Outdoors
PARK CITY, Utah (Oct. 9, 2017) — Mountain Hub, a community-fueled information-sharing platform for the outdoors, unveils Data For Good, an initiative that enables the Mountain Hub community to affect positive change through the power…
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Vibram’s Award-Winning Arctic Grip Adds New Adopters L.L. Bean and UGG for Fall 2017
CONCORD, Mass. (October 3, 2017) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces L.L. Bean and UGG as notable Fall 2017 adopters of…
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Chaco Partners with Cabin-Time to Celebrate Art in the Outdoors
GRAND RAPIDS, Mich. (Oct. 2, 2017) – Chaco, the iconic outdoor lifestyle footwear brand, announced today a partnership with Cabin-Time, a roaming creative residency to remote places. A behind-the-scenes look at Cabin-Time’s latest outing, as…
RYU (Respect Your Universe) To Open First U.S. Store In New York City
(VANCOUVER, BRITISH COLUMBIA) – RYU Apparel Inc. (US: RYPPF; TSX VENTURE: RYU; Frankfurt Stock Exchange: RYA), creators of urban athletic apparel, is pleased to announce that it has secured a store front in Williamsburg, the fashion epicenter, in…
5.11 Tactical Joins Forces with Backbone Media
Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations. Renowned for its award-winning…
TMF and Polygiene Offer Cycling Pads That Utilize Polygiene Permanent Odor Control
Italian cycling pad company, TMF Quality Cycling pads, announces the launch of fully-Polygiene-treated cycling pads. The new partnership allows TMF to treat their pads with Polygiene Odor Control Treatment, providing the ultimate in comfort, freshness…
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evo and Loge Join Forces to Create Unique Outdoor Experiences
SEATTLE (September 12, 2017) Seattle-based action sports, lifestyle, and outdoor retailer evo announced today a strategic partnership with Loge Co., a brand offering unique camping and lodging destinations catering to surfers, hikers, and outdoor enthusiasts…
Strafe Outerwear Debuts Fall 2017 Collection Featuring Polartec and eVent
ASPEN, Colo. (September 12, 2017) — Strafe Outerwear, a technical outerwear brand motivated by living life in the mountains, announces the availability of its 2017/18 apparel line dedicated to skiers and riders who push the…
5.11 Tactical and Griffin Technology Join Forces to Launch Griffin Survivor: 5.11 Tactical Edition Rugged Mobile Accessories
Irvine, CA– 5.11®, global innovator of purpose-built gear for tactical professionals, and Griffin Technology®, creator of award-winning and thoughtfully designed mobile accessories, together debut the Griffin Survivor: 5.11 Tactical Edition collection of rugged and versatile…
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Big City Mountaineers Receives $25,000 from REI Co-op’s Force of Nature Fund
GOLDEN, Colo. (Aug. 28, 2017) – Big City Mountaineers, the organization that transforms the lives of under-served youth through wilderness outdoor expeditions, received a $25,000 grant from REI Co-op to further the organization’s mission to…
5.11® Donating Proceeds of Defender-Flex Pants and Jeans to Brand Ambassadors’ Supported Charities
Irvine, CA (August 25, 2017) – As an extension of the 5.11 Always Be Ready® brand campaign, throughout the months of September and October, 5.11 will be donating a portion of the proceeds from the…
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Upslope Brewing Announces Third Annual Backcountry Tap Room
Boulder, Colo. (Aug 16, 2017) — Upslope Brewing Co, the Boulder-based craft brewer known for its mountain culture and a passion for the outdoors, will host its third annual Backcountry Tap Room on Sept. 16,…
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Eddie Bauer Introduces the EverTherm Jacket, A Breakthrough in Down Innovation
Bellevue, Wash. – August 15, 2017 – Today, Eddie Bauer introduces the EverTherm Down Jacket. Insulated by an ultra-thin sheet of down fabric, the jacket removes the need for quilting found in traditional down jackets,…
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Chaco Does Retro Gaming with Limited-Edition PAC-MAN™ Collection
GRAND RAPIDS, Mich. (Aug. 14, 2017) – Chaco, the iconic outdoor lifestyle footwear brand, announced today its collection of limited-edition Classic Z/Sandals for men and women inspired by PAC-MAN™, the beloved 1980s arcade game. Recognizing…
Polygiene Appoints Commercial Operations Director For North America
MALMÖ, Sweden (August 11, 2017) – Polygiene®, the world leader in permanent odor control, announces the appointment of Judd Salvas as director of commercial operations for North America. In his new role, Salvas will be…
Abom to Demo Military Goggles at Camp Rilea Strike Challenge
PORTLAND, Ore. (Aug. 9, 2017) – Abom, Inc., manufacturer of the world’s first anti-fogging heated goggles, will present an interactive demonstration on Aug. 15-17, 2017 at the Fourth Biennial Strike Challenge at Camp Rilea Armed…
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Big Agnes Announces Bob Swanson Memorial Exploration Grant
STEAMBOAT SPRINGS, Colo. – Big Agnes®, the leading manufacturer of tents, sleeping bags and pads, is pleased to introduce the Bob Swanson Memorial Exploration Grant. Announced at the Outdoor Retailer Summer Market last week, the…
Mountain Hub Offers Crowd-sourced Information Platform for Outdoor Adventure
PARK CITY, Utah (July 31, 2017) — Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, today releases the next generation of its mobile and desktop app. The update for iOS and Android will…
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Honey Stinger Introduces New Bulk Energy Gel
STEAMBOAT SPRINGS, Colo. (July 25, 2017)— Honey Stinger, the leading manufacturer of honey-based nutritional products is pleased to introduce new bulk containers for select flavors of its Organic and Classic energy gels. The new bulk…
Montane, Rab and Dakine Brands Adopt Polygiene® Odor Control Technology for Pack and Sleeping Bag Product Categories
MALMÖ, Sweden (July 21, 2017) – Polygiene®, the world leader in odor control and freshness technologies, announces outdoor brands Montane and Rab as new adopters of its ingredient odor technology. Polygiene’s innovative fabric treatment will…
Black Diamond Equipment Introduces First Climbing Shoes for Spring 2018
SALT LAKE CITY (July 21, 2017) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, today introduced its Spring 2018 climbing collection, including the debut of the brand’s first line…
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Smartwool Hosts Pre-March Poster-Making Happy Hour at Outdoor Retailer
Steamboat Springs, Colo. (July 20, 2017) — What is a public march without signs? Quiet. Smartwool is calling on all Outdoor Retailer Summer Market tradeshow attendees marching at the “This Land is Our Land March”.…
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Smartwool Partners With Ultra Tour Monte Rosa
Steamboat Springs, Colo. (July 20, 2017) — Ultra runners demand the highest performing gear in the most physically challenging scenarios one can imagine. That’s why Smartwool, the outdoor industry’s leading Merino run sock and apparel…
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Midland Radio Expands Offerings with Introduction of PPG100 Portable Power Station at Outdoor Retailer
KANSAS CITY, Mo. (July 19, 2017) – Leading two-way communications manufacturer, Midland Radio, today introduced its PPG100 Portable Power Station. True to the brand’s mission of providing reliable communication and power solutions for every adventure,…
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Vibram Launches Website to Support Its Finished Goods Business in Canada
CONCORD, Mass. – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the launch of its own Canadian website designed to support its Finished Goods Business in Canada. “This…
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Big Agnes Expands International Distribution Capabilities in Canada and Europe
STEAMBOAT SPRINGS, Colo. (July 17, 2017) – Big Agnes today announced its opening of third party distribution facilities in Kamloops, Canada, and Rotterdam, Netherlands, designed to help the company meet the growing demand for its…
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Costa Announces Key Roster Changes to Stregnthen its position in Core Markets
Daytona Beach, Fla. (July 13, 2017) – Costa Del Mar, manufacturer of premium polarized sunglasses for life on and off the water, announced today several new positions and promotions. New hires and redefined roles highlight…
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Thermacell® Launches Biggest Innovation to Date
BEDFORD, Mass. (July 12, 2017) – Thermacell Repellents, Inc., a leading manufacturer of area mosquito repellents and other insect control products, introduces Radius Zone Mosquito Repellent. With Radius, Thermacell brings its most significant innovation since…
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Polygiene® Permanent Odor Control Technology To Debut at iCAST With Orvis® and Simms®
MALMÖ, Sweden (July 12, 2017) – Polygiene®, the world leader in odor control and freshness technologies, announces outdoor and flyfishing brands Orvis® and Simms® as new adopters of its ingredient odor technology. Polygiene’s innovative fabric…
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Chaco Names In-Sport Fashions as Exclusive Canadian Distributor
ROCKFORD, Mich. – Chaco, the iconic outdoor lifestyle footwear brand, is pleased to announce a new partnership with In-Sport Fashions for Canadian sales and distribution. The deal gives Chaco’s Canadian retailers more efficient access to…
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Gerber Introduces New Fishing Collection Built for the Adventure Angler
PORTLAND, OREGON (July 11th, 2017) – GERBER, an industry-leading manufacturer of personal knives, multi-tools, and gear, announced today that it will debut a category-defining collection of fishing products at iCAST 2017 in Orlando, Florida. The…
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REI To Host Vibram Sole Factor Tour
CONCORD, Mass. (July 11, 2017) – Vibram®, the worldwide leader in high-performance soles, partners with REI for the 2017 Sole Factor Tour. The Vibram Sole Factor Tour will visit select REI stores across the country offering customers a…
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Black Diamond Announces Key Engineering and Apparel Development Hires
SALT LAKE CITY (July 11, 2017) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, today announced the appointment of six new hires to its engineering and apparel development teams.…
Maven Launches New C-Series Binocular Line
LANDER, Wyoming – Maven Outdoor Equipment Company, known for producing elite level optics on a built-to-order customization platform, launches the all new C-series binocular line. The C.1 binocular will be the first release in the series…
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Summer Seasonals from Upslope Brewing Hitting Shelves
Boulder, Colo. (June 30, 2017) —Just in time to quell the summer heat, Upslope Brewing Co launches its Limited Release Thai Style White IPA today. Returning for its fourth year as a summer seasonal, this…
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Mountain Hub Appoints rygr to Lead Public Relations Efforts
PARK CITY, Utah — Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, has partnered with integrated marketing agency rygr to lead the brand’s public relations efforts. “Our goal at Mountain Hub is to…
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Polygiene® Announces New International Distributors, Chief Financial Officer and Global Marketing Director
MALMÖ, Sweden – Polygiene®, the world leader in odor control and freshness technologies, announces two international partners to manage distribution in Turkey and India. Additionally, Polygiene appointed Ulrika Bjork as its new Chief Financial Officer…
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Vibram Names Rock Gear Distribution as Official Canadian Distributor
CONCORD, Mass. (June 22, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Rock Gear Distribution (RGD) as its distributor for Vibram FiveFingers® and Finished…
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Chaco and Howler Brothers Launch Limited Edition Collaboration
ROCKFORD, Mich. (June 19, 2017) Chaco footwear and Howler Brothers apparel, two outdoor lifestyle brands with a shared passion for the water, have teamed up to launch an exclusive collection of products perfect for summer…
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Chaco Supports Stonewall National Monument with New Sandals
ROCKFORD, Mich. – Last year, President Barack Obama officially designated Stonewall National Monument, making it the United States’ first national park recognizing an LGBTQ historic site. To celebrate the park’s one year anniversary, iconic lifestyle footwear…
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Smartwool Announces New Canadian Sales and Marketing Team
Steamboat Springs, Colo. (June 05, 2017) — Today, Smartwool announced two new hires to the brand’s Canadian team. “The growth of our team is indicative of our recent growth in the marketplace, as the brand…
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Red Paddle Co. Announces North American Demo Tour
VANCOUVER, British Columbia – Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, is giving consumers across North America the opportunity to put its boards to the test during the 2017 Summer Demo…
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La Sportiva Nucleo High GTX Wins Gear of the Year from Outside
May 10, 2017 (BOULDER, Colo.) –La Sportiva has been honored with a 2017 Outside Gear of the Year award for the Nucleo High GTX, a lightweight leather hiking boot that uses Gore-Tex Surround® technology. Presented…
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Acclaimed Industry Pioneer, Scott Bowers, Joins Smartwool as Vice President of Sales
Steamboat Springs, Colo. (May 10, 2017) — Today, Smartwool announces acclaimed industry pioneer, Scott Bowers, will join the brand as Vice President of Sales, effective immediately. Bowers will oversee all global wholesale, retail and e-commerce…
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Smartwool Announces New Hires for European Market
Steamboat Springs, Colo — Today, Smartwool announces a new European sales team. Led by Smartwool EMEA Brand & Sales Director, Genevieve Peterson, this group will drive Smartwool’s renewed commitment to the region and to specialty…
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Mountain Hub App Goes Free for Professionals Courtesy of Black Diamond Equipment
SALT LAKE CITY, May 8, 2017 — Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its partnership with Mountain Hub, a crowd-sourced real-time network…
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Smartwool Elevates Adventure-Ready Fall 2017 Apparel
STEAMBOAT SPRINGS, Colo. (May 5, 2017) — Smartwool announces the launch of its Fall 2017 apparel line with smarter, more capable designs that transition seamlessly from season to season and activity to activity. This apparel…
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Upslope Brewing Turns Up Spring with the 4th Annual Upslope Get Down
Boulder, Colo. (May 4, 2017) — Upslope Brewing Company is once again celebrating spring and American Craft Beer Week with its fourth annual Upslope Get Down Music Festival on Saturday, May 20, 2017 at their…
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Black Diamond Ramps Up Recruiting Campaign Announcing Key Hires and Promotions to Marketing and Operations Teams
SALT LAKE CITY (May 3, 2017) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed James Atkin as its director of brand management, Matt Bluher to the newly…
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Vibram To Launch Blue Carrarmato Sole at Struktur Event
CONCORD, Mass. (April 24, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it will launch a blue sole honoring the 80th anniversary of its Carrarmato shoe…
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Big Agnes Strengthens Sales Team with Kinetic Reps and Sky Ambitions
STEAMBOAT SPRINGS, Colo. (April 19, 2017) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce the addition of Kinetic Representatives, LLC and Sky Ambitions to its sales team, covering the Mid-Atlantic…
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Tepui Tents Partners with Branding Agency, Nemo Design
Santa Cruz, Calif. (April 19, 2017) —Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced a partnership with Portland-based Nemo Design for marketing initiatives, brand strategy, and creative design. Tepui selected…
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Red Paddle Co. Puts Inflatable Paddleboard Through Ultimate Durability Test
Vancouver, BC (April 18, 2017) – Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, has put its most popular inflatable board through “Board Vs.” “Board Vs.” is a series of 10 of…
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Nothing Stinks About “Less Wash More Weekend” Sweepstakes from Polygiene® and Toad&Co®
MALMÖ, Sweden – Polygiene®, the world leader in odor control and freshness technologies, along with its brand partner Toad&Co®, kicked off its nine-stop 2017 Less Wash More Weekend Sweepstakes. The tour and sweepstakes are designed…
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Vibram’s Carrarmato Sole Celebrates 80 Year Legacy
CONCORD, Mass. (April 5, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced the 80th anniversary of its iconic Carrarmato sole. The Carrarmato dates back to Vibram’s…
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Upslope Brewing Introduces New Limited Release, 2017 Experimental IPA
Boulder, Colo. (April 3, 2017) — Upslope Brewing Company, maker of post-outdoor adventure craft beer, is excited to announce its first installment of a new annual Experimental India Pale Ale series as part of the…
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Black Diamond Equipment To Donate 1% of April Online Sales to The Nature Conservancy
SALT LAKE CITY, March 28, 2017 — Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its April fundraiser for The Nature Conservancy, a charitable…
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Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence
DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the chance to race electric mountain bikes on…
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Indoor Climbing Set for Explosive Growth: Earth Treks Climbing and Fitness to Add New Climbing Gyms through a Partnership with Tengram Capital Partners
Columbia, Md. – March 20, 2017 – Earth Treks Climbing and Fitness, a long time leader in the rapidly growing indoor climbing gym industry, announced today that it has partnered with Tengram Capital Partners. Through…
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Awaken Your Body and Mind with MTN OPS Ignite
SALT LAKE CITY (March 16, 2017) – MTN OPS, the leader in performance nutrition and supplementation for active lifestyle enthusiasts, today introduced its new energy, focus and re-hydration supplement, Ignite. Ignite features a cognitive blend…
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Red Paddle Co Adds Sales Partnerships in North America
Vancouver, BC – Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced eight new partnerships with sales groups to address its rapid growth in product demand across the U.S. The…
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Black Diamond Announces Key Hires and Promotions to Executive, Product and International Sales Teams
Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed Trent Bush as its vice president of apparel and Radhika Ray to the newly created position of vice president…
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Red Paddle Co Announces Contest to Live Out the Adventure of a Lifetime
Vancover, B.C. (March 8, 2017) – Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced a partnership with several leading outdoor brands, including Black Diamond Equipment, Fatboy, Mountain Warehouse, camera specialists Muvi…
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Upslope Releases 12 oz Imperial IPA and New Tap Room Series, Strawberry Mint IPA
Boulder, Colo. (March 7, 2017) — Upslope Brewing Company, the #AprésEverything Boulder-based brewery, is pleased to announce its Imperial IPA is now available in 12-ounce four packs for a limited time. Also, Upslope is excited to reveal…
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See More of What’s Out There in Challenging Lowlight Conditions with Costa’s New Sunrise Silver Mirror Lens
DAYTONA BEACH, Fla. (March 6th, 2017) – Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of a new lens for 2017. The Sunrise Silver Mirror lens is ideal for low light situations, great for…
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Big City Mountaineers Hosts All-Women’s Pico De Orizaba Summit for Someone Climb
GOLDEN, Colo. (March 1, 2017) – Big City Mountaineers(BCM) today announced that it will host a group of women to climb Pico De Orizaba, the third highest peak in North America, through its Summit for Someone™ (SFS). SFS is…
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Tepui Tents Awarded Rooftop Tent Design Patent
Santa Cruz, Calif. (March 1, 2017) —Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced today it was awarded a utility patent for its innovative rooftop tent system. The new patented…
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Red Paddle Co Announces Inaugural Dragon World Series, World’s First Team Stand Up Paddle Racing Competition
Vancouver, BC (March 1, 2017) – Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, is pleased to introduce the Dragon World Series, an entirely new concept in SUP competition featuring four-person…
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Smartwool Unveils New PhD Sock Line for Hunters
STEAMBOAT SPRINGS, Colo. (Feb. 16, 2017) — Smartwool, the leader in outdoor apparel and baselayers, launched its all-new performance PhD® Hunt sock line earlier this month at the SHOT Show’s Range Day. With more than…
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Smartwool: Unite at OR for Public Lands this July
To our industry partners and friends, For the last 20 years, we have donated our time, our energy and our dollars to supporting the outdoors. We see the decisions of the Utah policy makers as…
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Black Diamond Equipment Earns Trade Honors for Fall 2017 Products
Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, collected several industry and media awards at the recent Outdoor Retailer Winter Market and ISPO Munich tradeshows. “Black Diamond Equipment is…
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YETI Reinvents the Hopper
AUSTIN, Texas (February 1, 2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO™ – a 100% leakproof,…
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Smartwool Adds Legendary Snowboard Athlete Bryan Iguchi to Team
STEAMBOAT SPRINGS, Colo. (January 30, 2017) — Smartwool, one of the outdoor industry’s leading performance apparel brands, today announced the addition of snowboard icon Bryan Iguchi to its snowboard team roster. The partnership with Iguchi expands…
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POC Delivers Innovation in Helmet, Goggle Technology for 2017-2018
Park City, UTAH (January 24, 2017) — Building on its mission to do all it can to save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, POC, a leading manufacturer of…
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Salomon Delivers Versatility in All-Mountain Frontside Collection for 2017-18
ANNECY, France (Jan. 24, 2017) — In an effort to help skiers take full advantage of everything the mountain has to offer, Salomon, a company with more than six decades of alpine ski equipment development experience,…
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Copp-Dash Inspire Award Accepting Applications for 2017 Climbing Grants
January 24, 2017 (Salt Lake City, UT) – The Copp-Dash Inspire Award is currently accepting applications through February 17, 2017 for small climbing teams attempting fast and light alpine climbing objectives with a desire to creatively document…
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Black Diamond Equipment Appoints Robert Fry as its Vice President – Merchandising
SALT LAKE CITY, Jan. 24, 2017 – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, has appointed Robert Fry as the company’s Vice President – Merchandising. Fry will oversee all…
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New ABOM Goggles Turn Up The Heat
PORTLAND, Ore. (Jan. 23, 2017) – Abom, Inc., manufacturer of the world’s first anti-fogging heated goggles, announces the newest addition to its product line, the ABOM HEET. The HEET features the second generation of ABOM’s award-winning heated…
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Honey Stinger Joins USA Nordic as Official Nutrition Sponsor
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will partner with USA Nordic as the organization’s official nutrition sponsor. Honey Stinger will proudly supply honey-based nutrition,…
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Upslope Brewing Announces a New Year-round Offering, Citra Pale Ale
Boulder, Colo. (Jan 16, 2017) — Over eight years ago, Upslope Brewing introduced its first offering, Upslope Pale Ale, to the craft beer-loving community of Boulder, Colorado. Now, with two brewing facilities, Upslope continues to deliver…
RYU Apparel Supports Fitness Resolutions with New Up-Down Program
(VANCOUVER, BRITISH COLUMBIA) Jan. 16, 2017 – RYU Apparel Inc. (TSX VENTURE: RYU; Frankfurt Stock Exchange: RYA), creator of tailored innovation for the urban athlete, is excited to introduce its Up-Down program, which officially launched on Jan. 1, 2017.…
Decibullz’s New Earplugs Stop Harmful Noise, not Conversation
FORT COLLINS, Colo. (Jan. 15, 2017) – Decibullz, the leader in custom thermofit earplugs and earphones, today announced a new addition to its earplug line – Custom Molded Percussive Filters. These high-tech filters allow comfortable…
KEEN Inc. Wins 2017 Outdoor Inspiration Award at Outdoor Retailer Winter Market
PORTLAND, Ore. (January 13, 2017) — KEEN Inc. (KEEN), a leading manufacturer of outdoor and lifestyle footwear, was recognized at the seventh annual Outdoor Inspiration Awards at Outdoor Retailer in Salt Lake City as the winner of the 2017…
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YETI Reveals New Product: Rambler Jugs
Austin, Texas (January 10, 2017) — YETI®, a leading premium cooler and drinkware brand, introduces YETI Rambler™ Jugs as the latest addition to its family of stainless steel products. As part of YETI’s tried and…
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Arcade Belt Co. Partners With Hectic Ltd To Bring Fresh Take on Belts to Europe
OLYMPIC VALLEY, Calif. (January 10, 2017) — On the tailwind of a strong year in North America, Arcade Belt Co., maker of stylish, durable and innovative belts, has entered a partnership with European distributor Hectic Ltd. Sales in…
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KEEN Inc. Names rygr PR Agency of Record
PORTLAND, Ore. (Jan. 6, 2017) — KEEN Inc., a values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, has named rygr, an integrated marketing agency as its agency of record. rygr will work…
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Salomon To Uncover Next Stars of Ultra Running at Three Invitational Academies
ANNECY, France — Salomon, a leading four-season mountain sports brand, is hunting for the next generation of undiscovered trail running stars, and offering a once-in-a-lifetime training opportunity for trail runners around the world. The Annecy-based brand will…
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Media and Marketing Veteran Greg Fitzsimmons Joins rygr as Senior Account Manager
BASALT, Colorado (Jan. 5, 2017) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Greg Fitzsimmons as senior account manager. Fitzsimmons joined the Colorado-based agency on January 2 to lead a team working on…
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Costa Sunglasses Releases Five New Styles to Core Collection
DAYTONA BEACH, Fla. (January 4, 2017) — Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of five new sunglasses to its Core collection. Styles include the Bloke, Reefton, Kiwa, Tasman Sea, and…
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Sitka Gear Launches New Concealment Pattern
BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting gear, is pleased to introduce its GORE™OPTIFADE™ Subalpine concealment pattern.“Subalpine is the culmination of years of hard-work, research, and field observation from dedicated…
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Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines
BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as…
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Salomon Unveils New Adventure Touring Product Line
ANNECY, FRANCE (January 3, 2017) — When the products in Salomon’s new adventure ski touring range reach retailers in the fall of 2017, they will already have been tested and validated in some of the planet’s…
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Black Diamond’s Fall 2017 Line Showcases Backcountry Skiing and Lighting Collections
SALT LAKE CITY (Jan. 3, 2016) – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today announced its focus on two product initiatives for Fall 2017: backcountry skiing, with…
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Decibullz Chooses Backbone Media as Public Relations Agency
FORT COLLINS, Colo. – Decibullz, the leader in custom thermofitted earplugs and earphones, today announced it has partnered with Backbone Media on public relations efforts. Backbone will amplify Decibullz’s presence in the shooting, hunting, fitness…
POWDR Adventure Lifestyle Co. Enlists Backbone Media to Amplify Corporate Communications
CARBONDALE, Colo., Dec. 22, 2016 – POWDR, with its portfolio of adventure-lifestyle properties such as Outside Television, Woodward, Human Movement, and nine mountain resorts including Copper, Mt. Bachelor, and Killington, has partnered with Backbone Media for corporate-communications efforts. As POWDR continues to…
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Strafe Ambassador Thayne Rich Wins Breakout Performance at 17th Annual Powder Awards
BRECKENRIDGE, Colorado – Strafe Outerwear ambassador Thayne Rich accepted the “Breakout Performer” honor for his part in Level 1 Productions’ film, Pleasure, at the POWDER Awards on Thursday, December 8. Rich is a first-time winner…
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Pro rider founded, all women’s avalanche clinic returns for 5th year
With the first snow dusting peaks across the country, SAFE AS clinics returns to educate and inspire female skiers and snowboarders in unique, professionally taught avalanche clinics. In its fifth year, SAFE AS is conducting…
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Sitka Gear Selects Backbone Media as Marketing Communications Agency
BOZEMAN, Mont. (Dec. 7, 2016) – Sitka Gear, the leader in performance hunting gear, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Sitka for public relations efforts and…
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Upslope Brewing Releases Additional 2016 Winter and Holiday Season Beers
Boulder, Colo. (December 5, 2016) — In addition to their Limited Release Christmas Ale, Upslope Brewing Company has released two seasonal beers just in time for the holidays. This winter, fans can enjoy the brewery’s…
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MTN OPS Selects Backbone Media as Public Relations Agency
SALT LAKE CITY – MTN OPS, the leader in outdoor energy and nutrition for active hunters and anglers, today announced it has partnered with Backbone Media to manage its public relations and communications strategy. Backbone will…
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Daniel Carrier Adds Expertise to Far Bank Sales Team
BAINBRIDGE ISLAND, Wash. (November 29, 2016) – Far Bank Enterprises is pleased to announce it has added Daniel Carrier to its sales team as the Eastern Territory Sales Manager. Carrier comes to Far Bank from the outdoor industry with sales experience at Superfeet, Timberland, and Smartwool.…
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ViewRanger Launches First Hiking App for Apple Watch Series 2
(November 23, 2016) – ViewRanger, a leading developer in outdoor GPS and augmented reality, today launched the first hiking app for Apple Watch Series 2, available to download from the App Store now. First unveiled and…
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Skier, Nick McNutt, Outruns Massive Avalanche
Jackson, Wyo. (November 22, 2016) Teton Gravity Research (TGR), the global leader in youth-culture media releases a clip from its twenty-first anniversary ski and snowboard film, “Tight Loose”, in which a professional skier, Nick McNutt,…
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Upslope Brewing Releases 2016 Seasonal Christmas Ale
Boulder, Colo. (November 10, 2016) — Upslope Brewing Company’s Christmas Ale will be placed under the tree just in time for the holidays this year. The Limited Release Belgian-style Dubbel—brewed with holiday spices—is currently available in canned, 12-ounce four…
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Black Diamond Equipment’s Winter 2016-17 Product Line Recognized for Excellence
Salt Lake City (Nov. 10, 2016) – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today announced a series of awards for its upcoming 2016/17 apparel and equipment product lines. The…
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Strafe and Powder Tell Stories of World’s Most Iconic Chairlifts in New Film Series
ASPEN, Colo. (November 9, 2016) — In collaboration with Powder Productions, Strafe, a technical outerwear brand inspired by living life in the mountains, showcases the world’s most treasured chairlifts in its four-part Iconic Lifts series, which…
Mt. Bachelor Partners with Backbone Media to Drive Winter Stoke
Mt. Bachelor, Ore. (Nov. 3, 2016) – Mt. Bachelor announced today that it has partnered with leading active-lifestyle agency Backbone Media for public relations support. “We’ve worked with Backbone Media for several years for our media planning and…
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Stio to Open Mountain Studio® Retail Store in Teton Village
JACKSON, Wyo. (November 2, 2016) – Stio, the Jackson Hole, Wyoming-based mountain apparel brand, today announced it will open a new Stio Mountain Studio™ in Teton Village this holiday season. The new Stio Mountain Studio® will be located at…
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Arcade Belt Co. Backs Climate Change Action with White Friday Initiative
OLYMPIC VALLEY, Calif. (November 2, 2016) — This season, holiday shoppers can help fight for action on climate change policy when they shop for stylish, durable and highly functional belts from Arcade Belt Co. During its…
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ROCK Project’s East Coast Fall Circuit Kicks Off November 5th
November 1, 2016 (SALT LAKE CITY) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, and Access Fund, the national climbing advocacy group, are set to kick off the Fall circuit of the…
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Costa Sunglasses Partners with Backbone Media
DAYTONA BEACH, Fla. (October 31, 2016) – Costa del Mar, the leader in polarized sunglasses, today announces Backbone Media as its communications agency of record. The Colorado-based agency will partner with Costa for public relations and media planning and…
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Upslope Brewing Celebrates Eight Years of Beer
BOULDER, Colo. (October 27, 2016) Fresh after a win at the 2016 Great American Beer Festival, Upslope Brewing is set to commemorate nearly a decade of award-winning beer, craft brewing innovation, and outdoor adventure. On Saturday, November…
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Sam Smoothy Launches Massive Front Flip and Lands Impossible Crash
JACKSON, Wyo. (October 18, 2016) While filming in the Neacola Mountains for TGR’s twenty-first anniversary film, Tight Loose, skier Sam Smoothy left all his hesitations and fear in the Southern Hemisphere, launching a massive front flip, crashing hard,…
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Colorado-based Upslope Brewing Co Wins Again at the Great American Beer Festival
BOULDER, Colo. (October 18, 2016) At the Denver-based 2016 Great American Beer Festival (GABF), Upslope Brewing and its decorated Brown Ale earned a silver medal in the American-Style Brown Ale category. This marks the Brown Ale’s third…
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Gold’s Gym Enters Footwear Market with Vibram Partnership
Gold’s Gym, the world’s leading authority on health and fitness, has entered into a footwear partnership with global footwear company, Vibram. Gold’s Gym’s partnership with Vibram speaks to the spirit of innovation and passion for fitness…
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ANDY: The Untold Story of Andy Irons
JACKSON, Wyo. (October 13, 2016) Teton Gravity Research (TGR), the global leader in action and adventure culture media, is proud to announce the release of the first teaser and Kickstarter campaign for its groundbreaking feature length…
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Black Diamond Appoints John Walbrecht as President of Black Diamond Equipment, Ltd.
Black Diamond Equipment, Ltd. a global innovator in climbing, skiing, mountain sports equipment and apparel, and a subsidiary of Black Diamond, Inc., has appointed John Walbrecht as President, effective October 3, 2016. Walbrecht brings more…
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Upslope Brewing Announces Sustainability Project with Boom Algae and Living Ink Technologies
BOULDER, Colorado (September 21, 2016) — Upslope Brewing Company and two local startups, Boom Algae and Living Ink Technologies, begin a collaborative project to turn brewery waste into a 100% biodegradable, non-petroleum-based, algae-ink. The system is a unique…
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Chaco Footwear’s National Park Partnership Helps Preserve “America’s Best Idea”
ROCKFORD, Mich. (September 20, 2016) – Chaco is pleased to announce a two-year partnership with the National Park Foundation, the official charity of America’s national parks, and a $50,000 donation to fund the Foundation’s education, preservation, and…
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Abom, Inc., Welcomes Former Chairman of the Joint Chiefs of Staff, Gen. Peter Pace, as an Advisor
PORTLAND, Ore. (Sept. 19, 2016) – Abom, Inc., the company that developed and patented an active solution to prevent fogging in goggles, today announced retired Marine General Peter Pace, sixteenth Chairman of the Joint Chiefs of Staff,…
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Slater and Florence Headline Final Behind-the-Scenes Episode from TGR and LifeProof
JACKSON, Wyo. (September 14, 2016) In the spring of 2017, global youth-culture media leader Teton Gravity Research (TGR) and Garage Entertainment will unveil Proximity, a new multimedia project that pairs surfing’s living legends with today’s most progressive young…
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Honey Stinger Taps Industry Veteran Christian Johnson to Lead Sales, Adds Key New Hires
STEAMBOAT SPRINGS, Colo. (Sept. 13, 2016)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced several new hires and promotions within the company’s sales, marketing and grocery departments. Christian Johnson, former vice president of…
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Midland Radio Partners with Backbone Media as Public Relations Agency
KANSAS CITY, Mo. (Sept. 8, 2016) – Leading two-way communications and weather radio manufacturer, Midland Radio Corporation, has selected Backbone Media to drive public relations efforts across North America. Midland Radio chose Backbone Media to help…
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Red Paddle Co. to Unleash the Dragon at the Surf Expo
VANCOUVER (September 8, 2016) – Red Paddle Co., have announced the launch of the world’s first Dedicated Global Team Racing Concept – the Red Dragon. Mixing the intensity of SUP racing with the camaraderie of team…
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Twenty One for 21
JACKSON, Wyo. (September 7, 2016) In mid-September, at the base of Wyoming’s legendary Jackson Hole Mountain Resort, Teton Gravity Research will premiere its new snow film, Tight Loose. The occasion celebrates not only the new film,…
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Upslope Brewing Company’s Lee Hill Series Volume 9 Release
BOULDER, Colo. (September 7, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is announcing the availability of the ninth cellar keepsake from the Lee Hill Series, the Volume 9 Barrel Aged Dopplebock. The beer will…
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ViewRanger Showcases New Watch App During Apple Keynote
ViewRanger, the leading outdoors discovery app, today shared the stage with Apple to launch the new Apple Watch Series 2 at the Bill Graham Civic Auditorium in San Francisco. ViewRanger’s head of design, Hannah Catmur,…
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Big Agnes and Honey Stinger to Relocate to Larger Steamboat Springs Headquarters
(STEAMBOAT SPRINGS, Colo.) Sept. 6, 2016 – Long-time outdoor brands Big Agnes and Honey Stinger will finally join office operations under one roof in Steamboat Springs. For years, the sister companies have looked to consolidate several office spaces located…
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Upslope Brewing Announces Return of the Limited Release Blood Orange Saison
BOULDER, Colorado (August 24, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, has officially released this year’s edition of its fall Limited Release Blood Orange Saison. Back for its second-straight year, Upslope’s Blood Orange…
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Colorado Racers Standout at Steamboat Stinger
(STEAMBOAT SPRINGS, Colo.) August 19, 2016 – Racers returned to Steamboat Springs for the sixth annual Steamboat Stinger, Honey Stinger’s two-day mountain bike and trail running race. This year drew the event’s biggest crowd yet across…
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Upslope Brewing Company Announces Limited Release Collaboration Beer
BOULDER, Colorado (August 18, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to reveal its limited edition Experimental Hop IPA in collaboration with the REEL ROCK Film Tour. For the past 11…
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Tepui Tents Puts Rooftop Tent Category on the Map with Six Awards at 2016 Outdoor Retailer Summer Market
SANTA CRUZ, Calif. (August 15, 2016) — In only its second year as an exhibitor at Outdoor Retailer Summer Market (ORSM), Tepui Tents, a leading innovator in rooftop tents and shelters, collected six editorial awards and…
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Upslope Brewing Company’s Limited Release Pumpkin Ale Returns for the Fall
BOULDER, Colo. (August 11, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to unveil its Limited Release Pumpkin Ale in 12-ounce four-packs for the first time this 2016 fall season. Upslope’s award-winning…
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Chaco Adds Embroidery and New Products To Customizable Footwear Program
ROCKFORD, Mich. (August 9, 2016) – Chaco is adding two major updates to its popular MyChacos custom footwear program. First introduced in 2012, the personalization program allows consumers to design their sandals and flips with a choice of…
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Former Bachelor Star and Agriculture Ambassador Chris Soules Shares His Story on CarbonTV’s American Elements
DETROIT, MI — July 28, 2016 — CarbonTV’s award-winning documentary series American Elements profiles former Bachelor star Chris Soules. The short film is available today for streaming on www.carbontv.com and related CarbonTV OTT apps. After being in the…
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evo Partners with Backbone Media
SEATTLE (July 28, 2016) – Seattle-based action sports and outdoor retailer evo announced today it is teaming up with Backbone Media to drive public relations in North America. evo is an innovative sport and lifestyle retailer with roots in…
Chaco Joins Outdoor Industry Women’s Coalition; Flip Sale Fundraiser
ROCKFORD, Mich. (July 27, 2016) – Chaco is pleased to announce that it has signed on as a member of the Outdoor Industry Women’s Coalition (OIWC). In addition to membership dues, Chaco will celebrate the expanded partnership…
CarbonTV Releases Seasons 1-8 of Award-Winning Series “Heartland Bowhunter”
DETROIT, MI — July 27, 2016 — CarbonTV is proud to announce the release of seasons 1-8 of the award-winning outdoor TV show, “Heartland Bowhunter,” streaming for free on www.carbontv.com and related CarbonTV OTT apps. Heartland Bowhunter documents…
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Smartwool Launches Industry’s Retail Associate “Insider” App
Smartwool recently debuted its new Smartwool Insider app, an innovative tool for retailer partners. The Smartwool Insider Program is designed to strengthen the brand’s personal relationships with wholesale retail associates via a mobile native app…
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Come Celebrate TGR’s 21st Birthday
JACKSON, Wyo. (July 26, 2016) Teton Gravity Research (TGR), the global leader in youth-culture media, is pleased to announce the release and global tour of its film, Tight Loose, a project that marks the media house’s twenty-first year in business. The…
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Glacial Lakes Rubber & Plastics Celebrates Grand Opening of New Manufacturing Facility With South Dakota Congressional Delegation
At the invitation of Glacial Lakes Rubber & Plastics (GLRP) CEO Robb Peterson and Vibram USA CEO Mike Gionfriddo, Senator John Thune (R-SD), Senator Mike Rounds (R-SD), and Representative Kristi Noem (R-SD) will join the…
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RYU Apparel Inc. Brings Its Tailored, Technical Gear to Backbone Media
(Vancouver, BRITISH COLUMBIA) July 21, 2016 – RYU Apparel Inc. (RYU), a Vancouver-based, tailored, technical urban athletic apparel brand for men and women, announced today that it is teaming up with Backbone Media to drive public relations in…
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New Video Series Celebrates Devoted Local Bike Communities
JACKSON, Wyo. (July 20, 2016) Teton Gravity Research (TGR), the global leader in youth-culture media, is pleased to announce Next Exit, a new video series celebrating devoted local bike communities by documenting the people that make these…
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Avex Athlete Melissa Arnot Tackles 50 Peaks Challenge
PARK CITY, Utah (July 19, 2016) – Avex athlete Melissa Arnot, and guide-in-training Maddie Miller have officially embarked on their mission to summit the highest peak in every U.S. state in 50 days. The 50…
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Chaco and The Outbound Collective Partner to Share Outdoor and Travel Inspiration
ROCKFORD, Mich. (July 18, 2016) – Today, Chaco announced a strategic partnership and sponsorship agreement with The Outbound Collective, which centers on Chaco’s footwear and branded content. Chaco joins The Outbound as the exclusive footwear sponsor in the sandal…
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Chaco Sports Leather in Spring 2017
July 14, 2016 (ROCKFORD, Mich.) – With a passionate customer base, especially among Millennials, Chaco has firmly established itself as the best-selling sport sandal brand at specialty retail. For Spring 2017, the brand is broadening its offering with…
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CarbonTV’s Original Series American Elements Picks Up Two Prestigious Telly Awards
DETROIT, July 14, 2016 – CarbonTV’s breakout original series American Elements takes home two prestigious Telly Awards – one for the web series as a whole and a People’s Choice award for its standout episode featuring Travis Meadows,…
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Vibram to Host Disc Golf Benefit for Big City Mountaineers at Outdoor Retailer Summer Market
July 14, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is hosting Baskets for Big City Mountaineers, a disc golf tournament to help…
Fishpond Brings Function and Style to 2017 Product Line
DENVER (July 11, 2016) – Well-respected fly fishing and outdoor brand Fishpond continues to break barriers in design and function with its 2017 product introductions. Debuting July 13-15 at the International Fly Tackle Dealer show in Orlando at…
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Tepui Tents Launches Hard-Shell, Rack-Ready Rooftop Tent
SANTA CRUZ, Calif. (July 8, 2016) — Tepui Tents, a leading innovator of rooftop tents and shelters, introduces its first hard-shell tent, the White Lightning, a first-to-market rooftop tent with an integrated roof rack system. Tepui…
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Upslope Brewing Company Announces 2016 Summer Gold (Can) Rush
Boulder, Colorado (July 6, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, has launched a brand new Summer 2016 campaign to provide its fans and loyal drinkers with the opportunity to win 100…
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Vibram USA Launches FiveFingers Brand Ambassador Program
June 29, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program. “From adventurists to…
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Black Diamond Equipment Anchors Spring 2017 Collection in Climbing and Lighting
June 29, 2016 (Salt Lake City) — Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today unveiled its spring 2017 line-up of new and improved equipment and apparel. The focus on…
Haibike Partners with Coastal Racing GNCC Race Team
SIMI VALLEY, Calif. (June 28, 2016) – Haibike, the pioneering German electric bike brand has teamed up with The Coastal Racing team. ATV, UTV and dirt bike team riders will be using Haibike high performance e-bikes at…
Strafe Appoints rygr Public Relations Agency of Record
ASPEN, Colo. (June 28, 2016) — Strafe, a technical apparel brand inspired by the pursuit of mountain adventure, partners with integrated marketing agency rygr to lead the brand’s public relations initiatives. “Strafe is growing at a…
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Klean Kanteen Teams up with Newport Folk Festival™
CHICO, Calif. (June 23, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions is teaming up with the Newport Folk Festival, an iconic American festival in Newport, Rhode Island held on July 22-24,…
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Red Paddle Co. Hits The Water with Backbone Media
VANCOUVER (June 23, 2016) – Red Paddle Co. North America., the United Kingdom-based maker of high performance, inflatable stand-up paddleboards, has selected Backbone Media to lead its North American public relations outreach program. “As Red…
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Stio Charges into Summer with New Jackson Hole Headquarters and Talented Hires
JACKSON, Wyo. (June 22, 2016) — Stio, the mountain lifestyle brand, today announced the company’s recent corporate headquarters relocation, which will support business growth and expansion, as well as the addition of five recent hires. The…
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Teton Gravity Research Announces Groundbreaking Multimedia Surf Project; Drops First of Four Behind-the-Scenes Episodes
JACKSON, Wyo. (June 21, 2016) In the spring of 2017, global youth-culture media leader Teton Gravity Research (TGR) and Garage Entertainment will unveil Proximity, a new 18-month multimedia project that pairs surfing’s living legends with today’s most…
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Chaco Launches Third Annual Summer Event Tour
ROCKFORD, Mich. (June 3, 2016) – Chaco is on the road for its “Z The World Tour,” a summer-long trip with stops at some of the country’s biggest and best outdoor events and festivals. The tour kicked off at Dominion Riverrock on…
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Steamboat Stinger Announces New and Improved Race Course
STEAMBOAT SPRINGS, Colo. (June 1, 2016)—Living up to its nickname “Bike Town USA” Steamboat, Colorado, has been busily building new mountain bike trails for the past several years. The 6th annual Steamboat Stinger races are excited to…
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Former Smith Sport Optics President Ned Post Joins Abom, Inc. As Advisor
Portland, Ore. (May 16, 2016) – Abom, Inc., the company that developed and patented an active solution to prevent fogging in goggles, announced today that Ned Post, former President of Smith Sport Optics, USA Division of Scott USA…
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Abom, Inc. and Oregon State University Collaborate on Solutions for Protective Eyewear
Portland, Ore. (May 3, 2016) – Abom, Inc., the company that developed and patented an active solution to prevent fogging in goggles, announced today that it has signed an agreement with Oregon State University (OSU) School…
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Action Sports Goes Mainstream
JACKSON, Wyo. (April 29, 2016) Global youth-culture media leader Teton Gravity Research (TGR), in partnership with Outside Television, has been nominated twice in this year’s Sports Emmy Awards for its original television series, “Higher TV,” about…
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TGR drops Singletrack Switzerland Digital Feature and chance to win BMC Mountain Bike and Swiss Trip for Two
JACKSON, Wyo. (April 29, 2016) Building on the momentum of its Webby-nominated digital feature, The Unfound: Bryan Iguchi, the editorial team at Teton Gravity Research (TGR) has produced and launched Singletrack Switzerland as an interactive digital experience showcasing the…
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Maven Introduces Elite, Customizable Spotting Scope
LANDER, Wyoming (April 27, 2016) — Maven Outdoor Equipment Company, the Wyoming-based customizable gear brand, is pleased to announce the latest addition to its optics lineup, the S.1 spotting scope. The brand’s first scope, will…
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Upslope Brewing Co Brews Premium Craft Beer Exclusive to Utah Market
BOULDER, Colo. (April 26, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is excited to announce a new beer brewed exclusively for the Utah market. This Belgian Style Blonde Ale brewed…
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Honey Stinger Adds Low Sugar Snack Bar Category
STEAMBOAT SPRINGS, Colo. (April 26, 2016)—Honey Stinger, the leading manufacturer of honey-based energy food, is introducing a new, low sugar snack bar line to its growing roster of energy foods. These new Snack Bars are made…
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Abom, Inc. Wins Gold Medal at Edison Awards
Portland, Ore. (April 25, 2016) – Abom, Inc., the company that developed and patented an active solution for foggy goggles, has won a gold medal for its snowsports goggles at the annual Edison Awards. The announcement…
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Abom, Inc. Introduces Ballistic-rated Safety Goggles with Zero Fog and Superior Scratch Resistance
Portland, Ore. (April 20, 2016) – TodayAbom, Inc. introduces the first in a series of safety goggles featuring its patented KLAIR™ technology to prevent fogging. Coupled with a ballistic-rated, extremely durable and protective Carl Zeiss lens, the…
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Snowboarding Takes on the World
JACKSON, Wyo. (April 18, 2016) In what the New York Times has called “the internet’s highest honor,” global youth-culture media leader Teton Gravity Research (TGR), has been recognized for excellence in digital content production. TGR has…
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Suunto Launches Traverse Alpha Watch Purpose-built for Hunters and Anglers
OGDEN, Utah (April 5, 2016) — Suunto, a global leader in sports precision instruments, unveils the Traverse Alpha watch, featuring automatic shot detection, GPS/GLONASS navigation and scratch-resistance sapphire crystal glass. Available at specialty hunting and fishing…
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Vibram Named Official 2016 Footwear Partner of Vail Resorts
CONCORD, Mass. (April 5, 2016) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces its partnership with Vail Resorts, Inc. as its official footwear partner. “Vibram strives to…
Stio’s Spring 2016 Line is Built for the Alpine Athlete
JACKSON, Wyo. (March 24, 2016) — As springtime approaches in the Tetons, Jackson Hole apparel company Stio® looks forward to corn skiing, mountain biking and trail running. This spring, the company introduces a fresh collection with essentials…
Sage Promotes David Lantz to Marketing Manager
BAINBRIDGE ISLAND, Wash. (March 23, 2016) – Sage, the industry-leading fly fishing brand, has promoted long-time marketing team member David Lantz to lead Sage’s marketing efforts as the brand’s marketing manager. “David has a keen understanding…
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Singletrack Switzerland: An Epic Mountain Bike Adventure in the Land of Cheese & Chocolate
JACKSON, Wyo. (March 16, 2016) Switzerland is usually associated with chocolate, skiing, and fondue; leading bike manufacturer BMC and Teton Gravity Research (TGR) are about to shatter that perception. On March 16, TGR will release a…
Eleven Experience Brings Trail Runners to Crested Butte for the Salomon Running Experience
CRESTED BUTTE, Colo. (March 14, 2016) – Eleven Experience and Salomon are partnering to offer both seasoned and aspiring trail runners an exclusive opportunity to run with world-class athletes and coaches in a world-class destination. Hosted…
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Abom to Provide Anti-Fog Technology Solutions for U.S. Army Natick Soldier Research, Development & Engineering Center
Portland, Ore. (March 14, 2016) – Abom, Inc., the company that patented and developed an active solution for foggy snowsports goggles, announced today that it has signed a cooperative research and development agreement (CRADA) with the…
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Chaco and Topo Designs Collaborate on Collection of Packs and Sandals
ROCKFORD, Mich. (March 10, 2016) – Chaco®, one of the outdoor industry’s most well-known and best-selling footwear brands, has teamed up with one of the industry’s fastest up-and-comers, Topo Designs, LLC, to introduce a line of co-branded, limited-edition…
Eddie Bauer Expands Custom Design Offering With Sandstone Jacket
SEATTLE – March 7, 2016 – Eddie Bauer continues to innovate its personalized, technical outerwear offering with the launch of the Eddie Bauer Custom Sandstone Jacket. With four-way stretch, breathability and weather resistance, the bestselling Sandstone Jacket is an…
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Stick It and Win It with Teton Gravity Research’s Seventh Annual International Grom Contest
JACKSON, Wyo. (March 4, 2016) The annual contest held by Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, is opening for entry on March 7 for all skiers and snowboarders…
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OUTSIDE TV, Teton Gravity Research and Anthill Films Announce New TV Series – UnReal
Westport, Conn. (March 4, 2016) OUTSIDE TV, America’s preeminent active and adventure television network, in conjunction with Teton Gravity Research (TGR) and Anthill Films, announce the premiere of a new TV series titled, UnReal. The series is…
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2016 Copp-Dash Inspire Award Grant Recipients Announced
The Copp-Dash Inspire Award, sponsored by Black Diamond Equipment, La Sportiva, Mountain Hardwear and Patagonia, announced the 2016 winners of the climbing grant established in memory of American climbers Jonny Copp and Micah Dash who…
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Diamondback Launches Level Link Suspension, Achieving Unmatched Performance in Catch, Release Trail Bikes
KENT, Washington (March 1, 2016) — Diamondback Bicycles, one of North America’s most well-known and respected cycling brands, unleashes Level Link, a patent-pending short-link, four-bar suspension system, in two new mountain bike models available today: the Catch…
Thule Partners with Backbone Media
SEYMOUR, Conn. (February 25, 2016) — Thule, the leading manufacturer of sport and cargo car carriers, sport and travel bags, luggage and technical backpacks, announces that it has partnered with Backbone Media to manage a portion of its public…
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Big City Mountaineers Receives more than $31,000 from Any Mountain Retailer Through Holiday Giving Campaign
Broomfield, Colo. (February 23, 2016) – Employees of the eight Any Mountain stores in Concord, Corte Madera, Dublin, Fremont, Redwood City, San Jose, Roseville and North Lake Tahoe raised a record-breaking $21,000 for Big City…
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Olivia Kim Pop-In-Shop Selects Smartwool for Lifestyle Socks
Smartwool, the leading run, snow and active lifestyle merino sock and apparel company, is proud to announce that Nordstrom will stock select men’s lifestyle socks in seven stores across the country. Smartwool® socks will be…
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Skiers Turn Boston Streets into Playground During Record Breaking Winter
JACKSON, Wyo. (February 12, 2016) In conjunction with the Polartec Big Air at Fenway, Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, is dropping an interpretation of Boston during last…
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Thermacell Repellent Fights Aedes Mosquitoes that Carry Zika, Dengue, and Chikungunya
BEDFORD, Mass. (February 11, 2016) — Thermacell repellent products create a 15ft x 15ft zone of protection that repels mosquitoes, including Aedes mosquitoes, the type of mosquito that spreads the Zika, dengue, and chikungunya viruses.…
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Upslope Brewing’s Award-Winning Belgian Style Pale Ale and Tap Room Series Dunkelweizen Kick-off the Spring Releases
BOULDER, Colo. (Feb 11, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is announcing the re-release of their spring seasonal Limited Release Belgian Style Pale Ale and the first 2016 installment…
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Fenway Sports Management and Teton Gravity Research Announce Boston-themed Entertainment Line-up at Polartec Big Air at Fenway Park
JACKSON, Wyo. (February 10, 2016) – Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced today the Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour competition, featuring the…
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Addaday Supports Specialty, Launches with Locally.com
As more and more brands grow their direct-to-consumer business, often at the expense of brick and mortar dealers, one fitness company has found an online commerce tool that actually supports specialty retailers. Addaday, the massage and…
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Sage, RIO, and Casting for Recovery Partner to Send Women Fly Fishing
Bainbridge Island, Wash. (February 3, 2016) – Sage Manufacturing, the industry leading fly rod and reel manufacturer, and line, leader, tippet manufacturer, RIO Products, continued partnership with non-profit Casting for Recovery (CfR) and had an another…
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Chaco Committed to Craftsmanship in Fall 2016 Collection of Premium Boots and Shoes
February 3, 2016 (ROCKFORD, Mich.) – Over the past 25 years, Chaco has solidified its reputation for making the world’s best sandals. In Fall 2016, Chaco takes its commitment to craftsmanship and comfort to closed-toe styles with three…
Stio Welcomes Brad Ludden and Katie Steinberg to Ambassador Team
JACKSON, Wyo. (January 29, 2016) – Stio, the mountain apparel company based in the heart of the Tetons, announces new additions to its ambassador roster of esteemed athletes, adventurers, artists, environmentalists and mentors. Jackson Hole-based ultra-runner…
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Abom Goggles Selected for 2016 ISPO Award
PORTLAND, Ore. (January 25, 2016) – Abom goggles, featuring patented KLAIR™ active anti-fog technology, have been selected as a 2016 ISPO category award winner. “Every year ISPO showcases the most innovative outdoor products in the world.…
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Headed to the Super Bowl? Here are 5 Things to Bring
The stage is set. The Denver Broncos and the Carolina Panthers are playing in Super Bowl 50 on February 7, in Santa Clara, California. Are you lucky enough to be heading to the game? Here…
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Teton Gravity Research Taps Kayse Gundram as New Senior Sales Account Executive
JACKSON, Wyo. (Dec 25, 2015) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, is proud to announce the hiring of industry veteran Kayse Gundram as Senior Account Executive. Gundram’s hire comes…
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Female Skier of the Year Tumbles Down Alaskan Mountain
JACKSON, Wyo. (Jan 22, 2016) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, and current steward of Safety Week 2016 (running Jan 18-24), is sharing 7 days of content designed to…
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We Are Serious About Backcountry Travel; Teton Gravity Research Launches Safety Week 2016
JACKSON, Wyo. (Dec 19, 2016) Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, announces Safety Week 2016, running today through January 24. The safety week is 7 days of content…
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New Kestrel® Ballistics Weather Meters Provide Fast, Accurate Aiming Information
BOOTHWYN, Penn. (January 19, 2016) — Kestrel, a division of Philadelphia-based Nielsen-Kellerman, announces the release of its newest ballistics weather meters: the Sportsman Weather Meter with Applied Ballistics and the Elite Weather Meter with Applied…
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Teton Gravity Research Appoints Chris Engelsman as National Sales Director
JACKSON, Wyo. (Dec 14, 2016) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, today announced the hiring of a new National Sales Director, Chris Engelsman. The announcement comes amidst a record…
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Black Diamond Equipment Relocates European Headquarters and Appoints Tim Bantle to Managing Director
Black Diamond Equipment® (the “Company” or “BDE”), a global innovator in climbing, skiing, mountain sports equipment and apparel, announces Tim Bantle has been appointed to managing director of BDE’s European operations. As part of a comprehensive…
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Upslope’s Big Two: Imperial IPA Now Available in 12-ounce Cans and Backbone Media Named as Agency of Record
BOULDER, Colo. (January 13, 2016) — Upslope, a pioneer in both craft brewing and canning, is starting 2016 in sprint mode. The Colorado-based craft brewery announces that leading active lifestyle marketing agency Backbone Mediawill spearhead its communications…
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Vibram® Launches Arctic Grip in Partnership with Wolverine Worldwide
Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces the launch of Vibram Arctic Grip™, a state-of-the-art sole technology intent on changing winter footwear. Arctic Grip is…
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Chaco Announces Agency of the Year for 2015
ROCKFORD, Mich. (December 28, 2015) — Every year, in the tradition of the Masters, Chaco presents a coveted green jacket to its sales agency of the year. At its recent sales meeting in Grand Rapids, Michigan, the team…
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Honey Stinger Launches Online Dealer Portal For Convenient Product Ordering
Honey Stinger, the leading manufacturer of honey-based nutritional products, launches an online portal for easy and streamlined product ordering for Honey Stinger retailers. Through the online portal, dealers may now order Honey Stinger product at their convenience…
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Black Diamond’s Fall 2016 Line to Showcase Versatile Insulation and Collections for both Ski Mountaineers and Emerging Gym Climbers
December 16, 2015 (Salt Lake City, Utah) — Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, introduces three brand initiatives for Fall 2016: the Helio series, equipment and apparel for technical…
World-class Athletes and Guides Help Avatech Build a Global Mountain Safety Network
PARK CITY, Utah (December 14, 2015) — Avatech, an outdoor technology company focused on developing a breakthrough mountain safety platform, announces a cast of backcountry experts as ambassadors for the 2015-16 ski season. The Avatech ambassador roster comprises seven…
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Any Mountain, Vail Resorts Celebrate Giving Season With Big City Mountaineers
SAN FRANCISCO (Dec. 9, 2015) — Any Mountain, the premier retailer for ski, snowboard, bike and outdoor gear in the Bay Area, is celebrating the holiday season with their annual fundraising campaign that encourages their…
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Addaday Rolls out Partnership with Backbone Media
SANTA MONICA, Calif. (December 8, 2015) – Addaday, the scientifically designed massage tool company, has selected Backbone Media to be its public relations agency of record. As part of a daily recovery and health maintenance program athletes…
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Chaco Adds Custom Flips To MyChacos Personalization Program
ROCKFORD, Mich. (December 3, 2015) – In 2012, Chaco introduced its successful MyChacos custom footwear program, empowering consumers to create their own unique designs of the iconic Z sandal. Today, the market leader in performance sandals is expanding its personalization…
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Give the Gift of SmartWool’s Award Winning Products
STEAMBOAT SPRINGS, Colo. (November 27, 2015) — This holiday season SmartWool, the leading active lifestyle Merino sock and apparel company, has all your gift giving needs covered, with award-winning apparel for every stripe of outdoor enthusiast. Men’s…
Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono As Part Of “Buy Vision, Give Sight” Campaign
Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the “Buy Vision, Give Sight” campaign to prevent vision impairment and blindness in more…
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Seth Cobb Named Chaco President
ROCKFORD, Mich. (November 18, 2015) – Wolverine Worldwide has named Seth Cobb as the new president of Chaco. In this senior role, Cobb will lead all aspects of the business and position Chaco for accelerated global growth. Cobb replaces…
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Stio Partners with Alta Ski Area for 2015-16 Winter Season
JACKSON, Wyo. (November 18, 2015) – Jackson Hole mountain apparel brand Stio is partnering with Alta Ski Area for the 2015-16 winter season. Alta and Stio customers will have exclusive benefits between brands, including awareness and exposure to respective…
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Avatech Launches Updated Avanet, a Crowdsourced Mobile & Web Platform of Mountain Safety Information for Snow Pros and Recreationalists
Avatech, an outdoor technology company focused on developing breakthrough, mountain safety technologies, announces the launch of Avanet, the world’s first crowdsourced, real-time platform of mountain safety information. Avanet is now available to both recreational and…
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Thermal Strengthens Team With Addition of Marketing Manager for Hunting
BEDFORD, Mass. (November 17, 2015) — Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, has strengthened its marketing team with the hire of hook-and-bullet industry veteran Adam Goess. Goess is now Marketing Manager…
Fishpond Angles to Save the Colorado River
Denver (November 17, 2015) – For fly fishing brand fishpond, helping save and protect watersheds is just as important as making great gear for anglers. The brand has been a long-time supporter of non-profit Save the Colorado, and…
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Copp-Dash Inspire Award Accepting Applications for 2016
The Copp-Dash Inspire Award is currently accepting applications through December 31, 2015 for small climbing teams attempting fast and light alpine climbing objectives with a desire to creatively document and share their experience. The award was established…
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Nielsen-Kellerman Launches K5 Kestrel Weather Meters
November 11, 2015 (Boothwyn, Pa.) Nielsen-Kellerman (NK), the leader in rugged environmental and sports performance instruments, launches its line of Kestrel 5 Series meters. The Kestrel 5 Series meters communicate wirelessly with mobile devices via Bluetooth for…
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The Hard Drop of an Urban Skier
Jackson, Wyo. (Nov 10, 2015) A new feature-length documentary directed by Clayton Vila and produced by Teton Gravity Research (TGR), “For Lack of Better”, provides insight into the underbelly of a little-known sect of modern-day athleticism,…
Stio Continues Strong Growth With New Hires, Expanded Headquarters
JACKSON, Wyo. (November 4, 2015) – Jackson Hole mountain apparel company Stio announces new hires and an expanded corporate headquarters as part of its 2015 year-end expansion plan. Liz Barrett joins Stio as marketing manager and John…
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“Paradise Waits”, new Film from Teton Gravity Research, available today on DVD
JACKSON, Wyo. (Oct. 4, 2015) Today, leading media producer and content curator in action sports, Teton Gravity Research (TGR), announces the availability of their newest action sports film on DVD, “Paradise Waits”. The film follows cold fronts,…
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Angel Collinson Slays Big Lines in Alaska – Full Segment from “Paradise Waits”
JACKSON, Wyo. (Nov. 4, 2015) Today, leading media producer and content curator in action sports, Teton Gravity Research (TGR), announces the availability of their newest action sports film on DVD, “Paradise Waits”. The film follows cold fronts,…
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Big Agnes and Honey Stinger Support Warrior Hike Founder, Nominated for CNN’s Hero of the Year
(STEAMBOAT SPRINGS, Colo.) – Leading Steamboat Springs-based outdoor companies, Honey Stinger and Big Agnes, are proud to support Sean Gobin of Warrior Hike’s “Walk off the War” program who has been nominated for CNN’s Hero of the Year. Gobin, an…
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Honey Stinger Fuels University of Denver Athletics as an Official Nutrition Partner
STEAMBOAT SPRINGS, Colo. (October 21, 2015) — Honey Stinger, the leading manufacturer of honey-based nutritional products, announces a sponsorship agreement with Denver Sports Properties, a division of OUTFRONT Media Sports, and the University of Denver Department…
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Toad&Co Appoints New Sales Agency for South Central Region
October 20, 2015 (SANTA BARBARA, CA) — Toad&Co, the outdoor lifestyle apparel brand inspiring people to keep good company and live their fullest lives, has appointed Baratti Marketing as its independent sales agency in the territory encompassing…
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Teton Gravity Research announces trailer for “The Sammy C Project”, title athlete wins third X-Games Real Ski gold
JACKSON, Wyo. (Oct. 20, 2015) Today, leading media producer and content curator in action sports, Teton Gravity Research, announces the release of a new trailer for the highly anticipated film The Sammy C Project. Sammy…
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Honey Stinger Teams Up With Nike Women’s Half Marathon San Francisco
STEAMBOAT SPRINGS, Colo. (October 15, 2015) — Honey Stinger, the leading manufacturer of honey-based nutritional products, is pleased to be the official gel sponsor of the 2015 Nike Women’s Half Marathon San Francisco. Honey Stinger will…
Tim Durtschi Hot Laps Jackson Hole Mountain Resort
JACKSON, Wyo. (Oct. 13, 2015) Today, the new ski film from Teton Gravity Research (TGR), “Paradise Waits”, is available for purchase on iTunes. To celebrate the release, TGR is sharing a segment of the film created in partnership…
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Honey Stinger Now Accepting Hive Grassroots Sponsorship Applications
STEAMBOAT SPRINGS, Colo.) October 12, 2015—Honey Stinger, the leading manufacturer of honey-based nutritional products, announces that its Hive Grassroots Program is now open and accepting applications for the 2015-16 season. Back for its 10th season,…
Deeper into the Six-year Journey of Jeremy Jones
JACKSON, Wyo. (Oct. 7, 2015) Teton Gravity Research and Jeremy Jones announce the release of “No Words for the Way Down,” an immersive photo journal documenting the iconic action sports athlete’s life dedicated to exploration and…
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SIXSIXONE Launches New Trail and All-Mountain Specific Recon Knee Pad with Exclusive XRD® Impact Protection Design
XRD® Impact Protection, the leader for flexible, comfortable and repeated impact protection technology, and SIXSIXONE, manufacturers of mountain bike helmets and protective equipment, have teamed up to develop the new Recon Knee Pad – a…
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Fishpond’s Co-Lab with Chaco Raises $10,000 for Western Rivers Conservancy
DENVER (October 6, 2015) – This summer, Fishpond, maker of fly fishing and outdoor adventure gear, partnered with footwear brand Chaco to raise money for Western Rivers Conservancy (WRC). A portion of the proceeds from the sales of two…
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Avatech Expands Crowdsourced Snow Safety Platform in France with Key Partnerships
PARK CITY, Utah (October 2, 2015) – Avatech, a technology company developing the first global, crowdsourced platform for mountain safety information, will partner with two key French snow safety organizations for the 2015/16 winter season. The…
Interactive Evening Featuring Artist Ben Roth to Launch Stio’s Mountain Studio Series
CHICAGO (September 23, 2015) – Founded to inspire a connection with the outdoors, Jackson Hole apparel company Stio strives to bring the authentic mountain lifestyle to its customers through award-winning products, outdoor stewardship, and now its Mountain…
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Black Diamond Presents BDTV and Flips the Switch on Season 1
September 21, 2015 (Salt Lake City, Utah) — Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of BDTV. The online video series will tell in-depth stories…
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Maven Outdoor Equipment Wins Field & Stream’s 2015 Best of the Best Award
Lander, Wyoming (September 16, 2015) – Maven Outdoor Equipment Company, a next-generation gear brand has been awarded Field & Stream’s 2015 Best of the Best Award for its B.2 11x45mm binoculars. “Our team at Maven…
Honey Stinger Introduces New Product Categories at Interbike: Gluten Free Waffles and Protein Chews
STEAMBOAT SPRINGS, Colo. (September 15, 2015)—Honey Stinger, the leading manufacturer of honey-based energy food, will unveil two new product lines, Gluten Free Organic Stinger Waffles and Protein Energy Chews, this week at the Interbike cycling trade…
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Vista Outdoor Selects Backbone Media as Public Relations Agency
CLEARFIELD, Utah, September 15, 2015 – Vista Outdoor Inc.(NYSE:VSTO), a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, has appointed active lifestyle agency Backbone Media as its agency of record…
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Field Trip Jerky Names Backbone Media Public Relations Agency of Record
BROOKLYN, N.Y. (Sept. 14, 2015) — Field Trip Jerky, purveyor of premium, all-natural jerky, has partnered with leading active lifestyle agency Backbone Media to manage its public relations activities. “Field Trip Jerky and Backbone both…
