Bag Balm and Folsom Custom Skis Collaborate in Celebration of the Skincare Icon’s 125th Anniversary

February 6, 2024

The custom skis sport a cow print topsheet in ode to the brand’s roots as an udder balm and all who rip in the mountains.

Lyndonville, VT /OUTDOOR SPORTSWIRE/ – Vermont’s Original Bag Balm, your trusted skincare brand since 1899, and Folsom, makers of custom alpine skis, are excited to announce a collaboration to celebrate the skincare icon’s 125th anniversary this year.

Folsom has crafted a limited number of custom Giver skis, which sport a cow print topsheet and Bag Balm’s new logo, traced from a vintage Bag Balm tin, in ode to the brand’s roots as an udder balm for dairy farms and all who rip in the mountains.

“Bag Balm has been preventing windburn and chapped lips on ski hills nationwide for decades. So, for our 125th anniversary, we wanted to thank the winter sports community for their support in a fun and creative way,” says Sarah Gibson, senior marketing and ecomm manager for Bag Balm. “Working with our friends at Folsom Skis, we made a few pairs of Bag Balm-branded cow print skis, debuting at Blister Summit this week!”

Bag Balm is excited to show the skis for the first time at the 2024 Blister Summit from February 4th to February 8th in Crested Butte, Colorado, where one pair will be raffled off to a lucky winner. For those who won’t happen to be at the event, there will be another chance to snag a pair of these all/big-mountain chargers during an Instagram giveaway from February 9th to February 16th. Be sure to follow Bag Balm (@originalbagbalm) and Folsom Custom Skis (@folsomskis) for more information.

Bag Balm Custom Skis

• Shape: 186cm Giver
• Dimensions: 141-110-131
• Tail shape: Touring Tail
• Radius: 25m
• Core material: Poplar and bamboo
• Composite: 70/30 glass/carbon
• Rocker profile: Directional rocker
• Flex index: Standard
• Graphic: Custom Bag Balm cow print

Between the cold, the wind, and the sun—especially at altitude—long days on the slopes can be harsh on the face. A layer of Bag Balm over the nose and the cheekbones will help keep windburn at bay and revitalize dry skin afterward, just one of its many tried and true uses.

For more information about Bag Balm and the brand’s 125th anniversary, please reach out to Hayden Carpenter at Press Forward (hc@pressforward.agency).

Libby Parent, the president of Bag Balm, is also available for interviews. She can speak on the company’s history, their pivot from animal to human use, and how to steward a heritage brand into the digital age.

About Folsom Custom Skis

As a locally, skier-owned company, Folsom builds custom skis that are designed, engineered, and built specifically for you. With a focus on their experiential-based Custom Fit process, Folsom gets to know you as a skier and takes those unique attributes into account as they build the perfect pair of skis at their private manufacturing facility in Denver, CO. With the ability to customize any ski from the core to the topsheet graphic, Folsom Skis are backed by a satisfaction guarantee and are ensured to outlast any mass-produced product on the market. For more information, visit folsomskis.com.

About Vermont’s Original Bag Balm

Born in Vermont’s rugged Northeast Kingdom, Bag Balm is an iconic skincare brand trusted by hard-working farmers, beauty influencers, and outdoor athletes alike. Since 1899, their versatile balms, soaps, and lotions have been soothing, moisturizing, and reviving skin with a time-tested formula of simple ingredients. Bag Balm is still proudly made in Vermont, U.S.A. For more information, visit bagbalm.com.

MEDIA CONTACT:

Hayden Carpenter

802-578-3455

hc@pressforward.agency