BAÏST Partners With Meteorite PR During Expansion Year
July 25, 2023
Acclaimed Vermont Company Eyes More Products, More Visibility In 2023-24
Boulder, CO (July 25, 2023) /OUTDOOR SPORTSWIRE/ – BAÏST, the Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to expand its product line and broaden its global footprint.
Born in 2017 in Vermont with products built for Everest, BAÏST is quickly emerging as an industry leader in the design and development of waterproof, cold-weather gloves for skiers, snowboarders, and other adventurers braving the elements. Tested in the same frigid Vermont conditions and on the same mountain where Burton got its start years ago, BAÏST has already become a favorite among veteran gear testers and some of the country’s best freestyle skiers and snowboarders, and the company is eager to expand its product line, corporate partners, and collection of high-profile ambassadors in the coming months.
The company’s line of gloves has been praised for its rugged durability, performance and affordability by leading media outlets like Men’s Health, Outdoor Journal, Disrupt Magazine, and others. The company also counts freeskiing hero Tim Durtschi and rising star Jake Hopfinger among its long list of avid supporters wearing BAÏST gloves in all winter conditions, no matter if it’s early morning approaches or the deepest days at the resort. Men’s Health called the company’s collection of gloves “a step above the rest,” while Outdoor Journal dubbed the gloves “tough-as-nails, tactile, and toasty warm.”
The company currently offers a variety of ski, snowboard and snow sports gloves as well as glove and mitt liners that can comfortably handle temperatures as low as 40 degrees below zero. The company’s warmest models are made with high-quality insulation, such as Thinsulate or synthetic down, to trap heat and provide maximum warmth. They are also designed with waterproof and windproof materials to keep hands dry in wet and windy conditions.
In addition, BAÏST offers a revolutionary approach to outdoor gear that offers unparalleled versatility and adaptability for outdoor enthusiasts. The BAÏST System allows users to easily mix and match different components to create a tailored setup for their specific needs, combining easily interchangeable and high-quality gloves, liners, and accessories so users can switch between different components depending on the weather conditions, terrain, or activity they’re engaged in, without the need for multiple gear sets. Whether skiing in freezing temperatures or embarking on a spring hike, the BAÏST System has the versatility to keep users comfortable and protected.
“From Day 1 we wanted to make the best gloves in the world, and we’ve achieved it. The response we’ve received from the outdoor industry and the athletes who wear our products has been tremendous,” said BAÏST founder Ace Jonas, who grew up skiing the mountains of Vermont. “Now our focus is on letting the world know who we are, what we’re about, and where we’re going. We believe the possibilities are endless when it comes to growing our brand, and we’re excited for what’s still to come in the future.”
BAÏST also offers gloves for running, hiking, cycling, mountain biking and motorcycle, as well as a variety of other apparel including hats, beanies, sweatshirts and more. The company expects to broaden its line of branded apparel in the coming months as the company continues to expand.
Meteorite PR was founded in 2017 by PR industry veteran Eric Henderson and represents a broad collection of clients including Jackson Hole Mountain Resort, award-winning outdoor and adventure film and production company Teton Gravity Research, leading outdoor footwear company Salewa, as well as Rab Equipment, the industry standard for alpine climbing apparel and technical gear.
“BAÏST offers products that the experts use and adore, be it the gear testers or some of the best skiers and snowboarders on the mountain,” Henderson said. “We’re stoked to work with Ace and the rest of the BAÏST team because we believe so firmly in what they’ve built and how they’ve built it, and their gloves are simply incredible.”
To learn more about BAÏST, log onto baistgloves.com.
About Meteorite PR
At Meteorite PR, we are product experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor, and action sports media for more than two decades. Call us Gen Xers with a Millennial spirit — we’ve got the experience and maturity to build your brand with the authenticity and stamina necessary to compete in the modern, digital world. Brand builders with a passion for PR, you never know what we’ve got up our sleeve. Meteorite PR – we do media right. https://meteoritepr.com/
Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984