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Balega Introduces New Styles in Hidden Comfort and Hidden Dry Collections

October 8, 2020

DURHAM, N.C. (October 8, 2020) Balega International, a leading sock brand in the run specialty market, expands two of its favorite sock styles for Fall 2020 with the introduction of new colorways of the Hidden Comfort and Hidden Dry collections. The new styles are now available online and at specialty stores.

Since Balega’s inception 17 years ago, the iconic Hidden Comfort continues to be a favorite among runners and athletes worldwide. Continually the top-selling running sock in run specialty, the award-winning Hidden Comfort is made from the best performance yarns in the United States.

“The original Balega sock, the Hidden Comfort, provides reliable protective cushioning that is guaranteed to outlast any run, and our Hidden Dry collection offers ultimate comfort and fit in the form of the lightest performance running sock on the planet,” explained Tanya Pictor, Vice President of Balega Marketing. “We always strive to offer runners the best possible sock options, and are excited to add brand new styles to these popular running sock collections for Fall.”

Hidden Comfort  ($14 MSRP) remains the best-selling Balega product. Carefully crafted with the finest proprietary moisture management yarns, densely compacted into each square inch, the Hidden Comfort provides protective cushioning that will outlast any run. The low-modulus elastane throughout ensures  a structured but non-restrictive fit, and the plush under-sole cushioning adds extra protection. The mesh construction provides ventilation, while the heel tab helps prevent the sock from slipping into your running shoe. Hidden Comfort also features a hand-linked toe closure and a reinforced heel and toe. For Fall 2020, the Hidden Comfort is offered in six new two-tone styles: Midgrey/Legion Blue, Cherry/Denim, Denim/Neon Orange, Wildberry/Bright Lavender, Midgrey/Candy Floss and Lilac/Neon Aqua.

The lightest sock in the Balega collection, Hidden Dry (MSRP $14), offers a unique triple-Y heel that creates a pocket ergonomically formed to the shape of your heel for ultimate fit and comfort. The Hidden Dry socks feature a hand-linked toe closure, a contoured fit and low-volume construction to provide support while being extremely lightweight. The enhanced grip construction in both the arch and the ankle provides ultimate support while the heel tab helps prevent the sock from slipping into your shoe. For fall 2020, the Hidden Comfort is offered in six new styles: Black, White, Midgrey/Fog, Bright Turquoise/Navy, Neon Aqua/Lime and Electric Pink/Peach.

Balega’s new fall 2020 Hidden Comfort and Hidden Dry colorways are now available to consumers. For more information and to locate a Balega dealer near you, please visit Balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus

Implus is home to more than 20 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and medical categories. As an industry leader in consumer packaged goods, Implus is committed to enhancing healthy and active lifestyles, providing innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices and four domestic satellite offices. Key brands within Implus’ portfolio include Sof Sole®, Balega®, Yaktrax®, SKLZ®, TriggerPoint™, RockTape® and Spenco®. To learn more, please visit www.Implus.com.

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