Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
April 16, 2021
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021).
“It was great to have BASE Performance at the NASTAR National Championships to introduce their products to the NASTAR nation,” said Bill Madsen, Director of NASTAR at Outside, Inc. “We are all passionate about Alpine racing, but when the seasons change, so do our activities and BASE helps us perform and recover with maximum efficiency. Whether we are hiking, biking, running, skiing, or participating in a triathlon, BASE has our nutritional needs covered, so we can simply focus on having fun!”
BASE Performance provides nutrition products to athletes all over the world… whether weekend warriors or elite competitors. As the nutrition provider to nearly 150 high recognition sports teams, BASE prides itself on developing high quality, high performance, cost-effective nutrition for both training and competing. Headquartered in Boulder, CO, BASE has spent over six years working with some of the top athletes in the world to design its line of electrolytes, energy bars, and performance fuel.
“Supporting NASTAR is something that’s near and dear to my heart,” says Matt Miller, President of BASE Performance. “Living on the Front Range of the Rocky Mountains provides ample opportunities for us to enjoy snow sports, so we’re keen to explore deep, synergistic partnerships with industry leaders like Bill Madsen and the NASTAR team.”
For more information about BASE Performance, please contact Matt Miller at firstname.lastname@example.org.
NASTAR stands for NAtional STAndard Race and is the largest public grassroots ski racing program in the world. Founded in 1968, NASTAR gives recreational racers an opportunity to compete and compare their scores to friends and family regardless of when and where they race using the NASTAR handicap system.
NASTAR was developed by SKI Magazine in 1968 and now boasts more than 100,000 races at over 100 resorts around the country. Racers are scored by earning a handicap that represents their ability. The handicap provides participants with a tangible number, or handicap, that is the percentage they are behind the time of the National Standard or the National Pacesetter.
Today, NASTAR is owned and operated by Pocket Outdoor Media. NASTAR is bringing greater awareness to the sport and value to the industry while motivating participants of all ages to get involved in alpine racing.
Resorts interested in joining NASTAR can find information here.
ABOUT BASE PERFORMANCE
BASE Performance provides premiere nutritional and apparel products for athletes of all disciplines and fitness levels. The Company is committed to helping athletes attain the highest degree of health, performance, and happiness using a holistic approach to nutrition, fueling, and training. Our belief is that if you both feel and look good, you will perform better. BASE Performance is headquartered in Boulder, Colorado. Learn more about BASE at www.baseperformance.com.