Big Agnes Honors Authentik Sales with Sales Agency of the Year Award

February 15, 2023

The Canada-based sales agency drove impressive growth in Eastern Canada for the brand

STEAMBOAT SPRINGS, Colo. (Feb. 15, 2023) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that Authentik Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. Authentik Sales’ JP Ouellet and Matt McCormick are credited for the award, with outstanding performance in the Eastern Canadian territory.

“Many of our sales groups performed at an incredibly high level in 2022, and we’re proud of all the hard work – but Authentik rose to the top,” said Craig Hatton, director of North American sales for Big Agnes. “JP and Matt have dedicated themselves to building our brand in Eastern Canada. They faced many challenges yet still saw impressive growth across all categories in 2022. We’re so proud to recognize Authentik after such a strong year.”

Big Agnes’ Rep of the Year Award honors the brand’s top-performing sales group, based on regional growth and overall performance. Authentik grew the brand’s Eastern Canada region by 65%, while opening several new dealers and working diligently to secure strong bookings for 2023. Additionally, Authentik initiated a partnership to establish Big Agnes’ Amazon business in Canada. The agency is also recognized for its responsiveness within internal teams and its utilization of reporting tools and other sales tools for optimizing sales and business.

Ouelett and McCormick teamed up in 2019 after several years of working as sales reps in the outdoor industry. They have built a strong team of passionate outdoor enthusiasts that provide outstanding service to the markets they serve. Collectively, they have an incredible amount of experience in the outdoor industry at the brand level and at retail. They have cultivated strong relationships with their dealer base and have earned the respect of all they work with.

“Authentik not only saw exceptional sales growth but also stood as industry leaders for their strategies and responsiveness,” continued Hatton. “We’re so thrilled with the strong year from all of our reps across the world and we look forward to a strong 2023.”


About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and now backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Calvin Bond, Backbone Media