Big Agnes Honors CDMC Sales with Sales Agency of the Year Award

January 31, 2024

The Canada-based sales agency drove impressive growth in Western Canada for 2023

STEAMBOAT SPRINGS, Colo. (Jan. 31, 2024)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that CDMC Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. CDMC Sales’ Rob Cairns, Joni Collett, and Drew Robinson are credited for the award, with outstanding performance in the Western Canadian territory.

“Our sales groups performed at impressively high levels, while facing difficult market challenges this past year,” said Craig Hatton, director of North American sales for Big Agnes. “Rob, Joni, and Drew rose to the challenge to grow our business in Western Canada with creativity, determination and grit. We’re so proud to recognize CDMC Sales after such a successful year.”

Big Agnes’ Rep of the Year Award honors the brand’s top-performing sales group, based on regional growth and overall performance. CDMC Sales grew the brand’s Western Canada region, while opening multiple new dealers and logging impressive travel miles to secure strong bookings for 2023. Additionally, CDMC Sales kept their fingers on the pulse of the market to identify new brand growth opportunities. The agency is also recognized for a high level of communications with internal teams and its ability to be nimble with its total market approach to further develop the western territory.

Founded in 2019 by Joni Collett and Rob Cairns, CDMC Sales constructed a strong team of outdoor enthusiasts that provide personal and dedicated service to the brands and territory they represent. Collectively, they share a vast amount of experience in the outdoor industry at the brand and retail levels and actively pursue strong, personal relationships with their dealer base, earning them the respect within their network.

“CDMC Sales stood out this year for more than their sales growth and communication, but for taking a creative approach to their territory and executing with specialty dealers and maintaining strong personal relationships with buyers,” continued Hatton. “We’re so impressed with the great year from all of our reps spread throughout the world, and we are eager for another great year in 2024.”


About Big Agnes:

Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and now backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Max Krapff, Backbone Media