Black Diamond Expands Retail Footprint to Park City
August 25, 2020
SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand opening of its Park City location, Black Diamond will host a series of in-store activations during the forthcoming Labor Day holiday weekend, September 5-6, from 10 a.m.-7 p.m.
“This weekend commemorates the grand opening of BD retail in Park City,” states James Santelli, manager of the Black Diamond Equipment Park City retail location. “It also marks the beginning of an opportunity for Black Diamond to partner, collaborate and serve as a hub to Park City’s community of climbers, skiers, snowboarders and mountain adventurers.”
The store on Main Street will be Black Diamond’s fourth retail location in Utah, following those in Salt Lake City, Millcreek and Lehi. The new Park City location will showcase the variety of Black Diamond products with a focus on its seasonal collections including equipment and apparel from climbing, backcountry skiing, snow safety and mountain running.
The grand opening weekend will feature appearances by BD athlete and renowned photographer, Chris Burkard, food, music, promotional giveaways, raffles and a silent auction. All proceeds from the raffles during the weekend will benefit community partners including Live Like Sam, Utah Avalanche Center, and Elevated Mountain Guides.
“We chose Park City as the newest location for a BD storefront because it plays host to a vibrant group of outdoor enthusiasts who already identify with our brand,” states Devin Battersby, Black Diamond Equipment’s director of retail. “Utah is our backyard and our intentions with retail extend beyond the transaction. As an active member of the Wasatch community already, we look forward to serving the community with monthly events, athlete lectures, equipment demos, special presentations and our own product launches.”
Please visit Black Diamond Equipment Park City at its 592 Main Street location. As a reminder, Park City’s Main Street will be open to foot traffic only as recommended COVID-19 guidelines will be in effect.
Black Diamond Equipment is a manufacturer of equipment and clothing for climbing, skiing and mountain sports. By consistently building innovative, standard-setting products and actively preserving the mountain/canyon environment, Black Diamond Equipment has assumed a leadership role in the international outdoor community. For more information on Black Diamond Equipment, visit BlackDiamondEquipment.com