Boulbol and Sims form SIMBOL Communications offering full PR/Marketing services: Wolf Tooth signs as first client
April 21, 2017
Minneapolis, Minnesota (April 19, 2017) — Wolf Tooth the home-grown bicycle components manufacturer from Minneapolis, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand is renowned among cycling enthusiasts for producing high-quality component upgrades for existing drivetrains and other performance-enhancing bike accessories, and through SIMBOL they hope to build on their growing popularity.
With the goal of making Wolf Tooth the go-to brand for upgrading chainrings, cassettes, derailleurs, dropper-post remotes and other key accessories, the brand is bringing in the long-time cycling industry insiders behind SIMBOL to help with PR and media relations outreach, and build more powerful web and collateral content. They may also help with events and promotional efforts as needed.
“At our core we’re an engineering-centric group here at Wolf Tooth. We’ve got that part dialed; but to help us reach a broader audience for our products – an audience that will benefit from our products, but might not be as familiar with our brand – we’re seeking some assistance on the marketing and PR fronts,” says Dan Dittmer, Wolf Tooth’s Vice President. “Nic and Scott at SIMBOL are super experienced at this, and they’re very knowledgeable of cycling tech and the industry as a whole. They’re the perfect team to help us craft the right message and get it out to the masses.”
The SIMBOL team is equally excited about this partnership. “We’ve known about Wolf Tooth’s outstanding and highly beneficial products for a while now, and we never thought they got the mass attention they deserve, so we’re thrilled to have the opportunity to help make that happen,” says Scott Boulbol, Co-Founder of SIMBOL. “We sought them out specifically because we knew there was major untapped potential there. These products will benefit any rider, and we’ll make sure the world knows that!”
The first PR and marketing efforts will focus on Wolf Tooth’s elliptical chainrings and their patented Drop-Stop tooth profile. They believe this is a huge growth opportunity for the brand; while scores of pros and hardcore riders swear by elliptical, lots of riders, especially less serious enthusiasts, still don’t understand the many benefits of elliptical rings or the Drop–Stop technology.
About Wolf Tooth Components:
Wolf Tooth is located in Minneapolis, Minnesota and was founded on strong engineering principles, a love for cycling, and an emphasis on high quality components made in the USA. Riders will find that our products are beautifully machined and provide unparalleled performance.
About SIMBOL Communications
SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative and impactful content. We’re also driven simply by our strong passion to get people excited about sports and the outdoors. With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have the all the tools to get powerful stories to the right audience.