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BRANWYN | Performance Innerwear Introduces New ‘Essential Busty Bra’

July 6, 2022

The first-ever Merino wool bra crafted specifically for the C+ cup adventurer

Bend, OR – July 6, 2022/OUTDOOR SPORTSWIRE/ –BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is thrilled to introduce the Essential Busty Bra to its line of Merino wool bralettes and underwear. Designed to provide more support and more coverage for women with a larger cup size or a larger cup-to-band ratio—from C to F cups—the Busty Bra is the first-ever Merino wool bra crafted specifically for the C+ cup adventurer.

Modeled after the brand’s popular Essential Bralette, the new Busty Bra features a wider chest band, thicker straps, and fuller bust area. However, the latest addition keeps the underwire-free seamless design, crafted to eliminate digging and rolling and maximize flexibility and mobility. Supportive without being restrictive, the Essential Busty Bra is ideal for light activities and everyday use.

In addition to the release of the new Busty Bra ($52), BRANWYN has also expanded their size offerings to include XXL in their popular Essential Bralette ($42) and Essential Bikini ($34). These styles are now being offered in a brand new color, Luna Gray, in addition to the existing Black and inclusive Nude options.

“At its core BRANWYN is about female empowerment. We believe that every woman has the power within to be her best in life and in sport, regardless of her shape, size, age, race, ethnicity or sexual orientation,” says co-founder Lauren Shafer. “At BRANWYN, we’re always looking to improve. Our new Busty Bra and expanded sizing represent important steps in BRANWYN’s mission to empower all women in life and in sport.”

When BRANWYN’s designer set out to find a pair of high quality basic underwear made of natural fabrics, she came up short. Every pair was selling either sex, ruffles, or polyester—rather than performance, comfort, or fit. So she decided to design her own. Today, BRANWYN’s line of Merino wool performance Innerwear is breathable, moisture-wicking, and odor-resistant—for bralettes and underwear actually designed with the active woman in mind.

In addition to empowering active women through their revolutionary Innerwear, BRANWYN takes their mission a step further through their support of their Empowerment Partners. Each quarter, BRANWYN donates a minimum of two percent of all sales to nonprofits that help empower and inspire women and girls in their local communities, including Play Like a Girl, SheJumps, and the Black Women in Sports Foundation.

To learn more about BRANWYN and its line of Merino wool-based Innerwear, visit branwyn.com or follow @branwynofficial. For media inquiries, please contact ashleigh@darbycommunications.com.

About BRANWYN

BRANWYN provides natural, ethical, sustainable and technology-driven performance innerwear for the active woman. Their breakthrough products are constructed using Italian technology seamless knitting machines and fabricated using German thermal yarn technology. BRANWYN transforms organic and ethical Merino wool fibers into underwear that meets the demands of female athletes and active women on-the-go, supporting them with the confidence they deserve. For more information, visit branwyn.com.