New Hire adds heat to the brand’s non-stop momentum
Northfield, VT. (August 9, 2018) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the appointment of Brooke Kaplan as Director of Marketing. Kaplan began her career at Procter & Gamble and joins the Darn Tough team with 16 years’ experience working with New England-based brands such as New Balance and Life is Good. Most recently at Keurig Green Mountain, Kaplan’s extensive brand management as well as keen eye to strategy is the perfect addition to the Darn Tough team at a time of monumental growth.
Having just announced the addition of 46 new state-of-the-art knitting machines, Kaplan’s direction, vision and leadership will support the Darn Tough Vermont brand as it ramps up production in 2019 and beyond.
“As the company embraces the opportunity to grow and service more consumers and retailers, we will always do so the smart, and Darn Tough way – meaning we will not sacrifice quality and performance for speed. The same goes with adding new personnel to our team. With tremendous responsibility, we know that Brooke embodies the creative vision Darn Tough Vermont craves and has the ability to keep the brand pushing the limits. We look forward to adding her energy, enthusiasm and expertise to the Darn Tough family,” explains Ric Cabot, Darn Tough President and CEO.
As Director of Marketing, Kaplan will be serving as a brand visionary for Darn Tough and assuming leadership through all outlets of strategy and marketing. “This position is new to the brand and I couldn’t be more excited to help bring the brand to its full potential. We’ve got an outstanding team.” Says Kaplan.
Kaplan holds degrees from Syracuse University (BS) and University of Massachusetts (MS). Her experience encompasses extensive brand management, intensive strategic planning and product management. When not at the Darn Tough Vermont mill in Northfield, Kaplan can be found downhill and cross-country skiing, swimming, running, hiking, mountain biking and camping.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.