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BUBBA™ Debuts Lithium Ion Electric Fillet Knife at 2019 Bassmaster Classic Outdoors Expo

March 19, 2019

Premium BUBBA Electric Knife Sets the Bar for Motor Speed, Torque, Quality & Handling

(Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric Fillet Knife (EFK) at this year’s Bassmaster Classic Outdoors Expo in Knoxville, TN. The Lithium Ion EFK is now available to consumers online at www.bubbablade.com and will soon be available at BUBBA retailers across the nation.

Josh Neville, Brand Manager for BUBBA, said, “Overall, the cordless EFK market has not achieved the level of innovation and quality that modern anglers look for in premium fishing equipment. (I hate to see you lead with a negative on the state of the industry – can you open with a positive?)  To address this problem, we completely redesigned each component within our Lithium Ion EFK’s motor for optimum efficiency, and used premium quality internal and external parts to increase the overall life span of the end product. We also increased battery capacity by nearly 28%, equipping our EFK with the longest runtime on the market.”

The BUBBA Lithium Ion Electric Fillet Knife is made entirely from parts designed in-house by the brand’s product development team, which identified and executed opportunities to improve upon standard electric fillet knife designs. In doing so, BUBBA has produced an EFK that yet again sets the bar for motor speed, torque, construction quality, and handling.

In addition to an ergonomically designed trigger and trigger guard, the Lithium Ion EFK features the iconic BUBBA non-slip grip, designed for best-in-class safety and ease while filleting. These handle elements combine to ensure a level of handling and comfort that is unmatched in the electric fillet knife category. The Bubba Lithium Ion EFK comes standard with a set of four high-carbon stainless steel blades in varying sizes, each one coated in Titanium Nitride for increased corrosion resistance and smooth cutting. Also included are two Lithium Ion Batteries that deliver the longest run time on the market, and a charging cable, all of which fit easily into a premium EVA-molded carrying case. 

Neville, added, “Our designers live the BUBBA lifestyle and head for the water at ever opportunity.  So they knew what they wanted, and used that experience to build the absolute best cordless electric fillet knife on the market. I believe we have accomplished that by adding our state of the art technology into a highly portable design. Now anglers that often fillet their catch in remote situations can rely on that same level of premium performance they have come to expect from Bubba.”

For more information, please visit www.bubbablade.com

Media inquiries: Logan Waddell / logan@groundswellpr.com

About BUBBA™

BUBBA™ is a leading brand of fillet knives and fishing tools designed to perform flawlessly under the extreme conditions of saltwater and freshwater fishing. BUBBA™ products are made with the best available materials, as well as a patented knife handle design that enhances safety  and ease of grip. BUBBA is committed to providing the necessary tools for safely and efficiently releasing or harvesting and processing sport fish, whether you’re an experienced fisherman or a novice angler. For more information about BUBBA™, visit https://www.bubbablade.com/