BUFF® Introduces Its First-Ever Sock Collection

June 1, 2026

The iconic outdoor brand steps into a new space with high-performance socks

SANTA ROSA, California (June, 1, 2026) /OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in head and neckwear for outdoor enthusiasts, today enters the performance sock category with the North America launch of its new collection – built for all-day comfort and durability – following a successful initial launch in Europe last year.

​​For over 30 years, BUFF® has earned a reputation for its iconic and technical neckwear. Now, the brand is stepping into new territory with technical socks engineered for a wide range of outdoor activities, including running, hiking, biking and more. Drawing on the same innovation that made BUFF® neckwear a staple, each pair is crafted to keep feet dry and comfortable across any terrain and temperature. For the first time, adventurers can gear up in head-to-toe BUFF® gear, with thoughtfully designed colorways that pair seamlessly with BUFF®’s iconic vibrant matching headwear and neckwear.

“Venturing into a new category of outdoor gear is an exciting step for the brand,” said Don Maneth, Director of North American Sales. “For years, BUFF® neckwear has been a trusted staple for outdoor enthusiasts, and this was a natural next step. With our sock collection, we’re bringing the same technical performance BUFF® is known for, while extending our signature color story – going beyond basic black, white, and gray to deliver bold designs that connect across our full line for a true head-to-toe look.”

The new collection consists of three models made for running and hiking:

CoolNet UV – Run

• Naturally cooling and controls odors with HeiQ Smart Mint Cooling and Odor Technology
• Made with moisture-wicking fibers, ventilated mesh zones, and arch compression for extra support
• Light cushioning and flat seam toe for blister free runs
• Available in crew and quarter length
• 52% polyamide, 30% recycled polyester, and 18% elastane
• Made in Barcelona

DryFlx – Run/Hike

• Made with quick-dry fabrics and HeiQ Smart Mint Cooling and Odor Technology
• Engineered compression and arch support
• Mid cushioning and flat seam toe for blister free runs
• Available in crew and quarter length
• 48% polyamide, 2% recycled polyamide, 21% recycled polyester, 19% elastane
• Made in Barcelona

Merino Lightweight – Hiking

• Made with ethically sourced merino wool
• Natural odor resistance, temperate regulation, and moisture management
• Light cushioning and flat seam toe for blister free hikes
• Mapped mid cushioned zones for all-day endurance
• Engineered arch compression for stability
• Quarter length: 48% polyamide, 27% recycled polyester, 22% merino wool, 3% elastane
  • Colorways: available in black, ginger, and blue
• Crew length: 47% polyamide, 27% recycled polyester, 22% merino wool, 4% elastane
• Made in Italy

For more information on all BUFF® products, including the newly launched socks, visit buff.com.

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Media Contact: OutsidePR / buff@outsidepr.com

About BUFF®

Joan Rojas invented BUFF®’s legendary multifunctional tubular as a protective solution to the sun, wind, and cold while touring country roads on his motorcycle– and in 1992, BUFF® was founded. Today, the company offers an entire line of accessories: from caps to headbands and beanies to balaclavas, all designed to help people live more outdoor moments. From day one, BUFF® dedicated itself to caring for the well-being of the planet and the people who share it. Headquartered in Barcelona, the company manufactures ninety percent of its products in-house using renewable energy. Furthering the brand’s commitment to making a positive impact, BUFF® became a Certified B Corporation™ in 2022. BUFF® products are sold in more than 80 countries across the globe and in top outdoor sporting retailers across the U.S.