Built from Day One, Made for What’s Next: SMITH Launches Series ‘65 Collection

February 2, 2026

Limited Edition Snow Capsule Celebrates 60 Years of Past Meeting Progression

Portland, Oregon (February 2, 2026) /OUTDOOR SPORTSWIRE/ – Paying tribute to 60 years of innovation, passion, and performance, SMITH – the global leader in snow eyewear and helmets – announces the launch of its limited-edition Series ‘65 Collection. The journey started when founder, Dr. Bob Smith, hand-built the first fog-free snow goggle using his orthodontic tools at his kitchen table because his current gear wasn’t meeting the demands when weather rolled in. It was a breakthrough born from creative obsession and a refusal to call it a day when fresh powder and more adventures were right outside.

That pinnacle moment in 1965 laid the foundation for a brand built on problem-solving, performance, and progress—values that continue to guide SMITH nearly six decades later. The Series ‘65 Collection honors the origins and heritage of the brand, both where we’ve been and where we’re headed. Blending throwback design with modern performance, it’s an homage to the people, places, and moments that shaped the brand and a visual story of evolution, connection, and momentum across the following products:

• Squad MAG™ & Squad Goggles – The best-selling semi rimless cylindrical design features proprietary ChromaPop™ enhanced lens technology, 5x anti-fog inner lens, and a superior field of view. Available in SMITH’s quick-change MAG™ lens system or fixed lens option.
• Method Pro Mips® Helmet – A progressive freestyle silhouette paired with Koroyd® advanced impact protection and Mips® safety system, paired with premium finishes, clean design, and unmatched comfort.
• Wildcat Sunglass in White – Coverage and protection of a goggle with the airflow and easy-to-wear versatility of a sunglass, featuring ChromaPop Violet Mirror lens and bonus clear lens.

Debuting this week, the Series ’65 Collection will be worn by SMITH’s global roster of athletes as they compete on the world’s biggest stages this February and around the globe throughout the 2026 season, underscoring the collection’s credibility at the highest level of the sport. In addition to the above products, SMITH athletes will also be wearing an exclusive version of the race-ready Icon® Mips helmet. Designed for ultimate protection for the modern athlete and purpose-built for speed and precision, the FIS-approved helmet features ABS construction and reinforced with EPP foam for all-around durability and provides angled impact benefits of Mips® and the energy-absorption advantage of Koroyd® throughout.

From hometown hills to global stages, from first laps to unforgettable runs, the Series ‘65 Collection is for everyone who helped shape SMITH’s story. Available now at select retailers worldwide and online at smithoptics.com, while supplies last.

Media Contact: Kate Gaeir // Global PR Manager // kate.gaeir@smithoptics.com