Burley Design Expands Distribution with Riteway Products Japan

June 26, 2017

EUGENE, OREGON (June 26, 2017) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Riteway Products Japan.

Beginning July 2017, Riteway will launch a dealer demo fleet at bike shops nationwide to give consumers the opportunity to experience Burley bike trailers first hand.

Burley will not only expand their existing presence in Japan through this partnership, but they’ll also strategically grow their Independent Bike Dealer base.

“Bike trailers are not currently as commonplace in Japan as they are in other parts of the globe,” says Burley President Allison Coughlin. “We’re looking forward to broadening our reach into a market that hasn’t experienced a Burley adventure.”

Since being established in 1996, Riteway has been a leader in distributing high end bicycles and bike parts & accessories in Japan. They focus on advocacy and increasing ridership in Japan through their organization, Japan Bicycle Culture Association.

“We are excited to work with Burley to expand the use of bike trailers in Japan,” says Riteway Marketing and Brand Manager Takanori Saki. “Burley’s multifunctional products are known around the world for their safety, quality and durability and we look forward to working with shops around the nation to provide people with the opportunity to demo a Burley Bike Trailer!”

For more information, please contact Allison Coughlin at allison@burley.com, or Ally Hopper at ally@groundswellpr.com.

About Burley

Since 1978, Burley has been creating the world’s toughest, most durable outdoor recreational transport gear for people who love to bike, run and explore. Our products are created with thoughtful design, rugged durability and innovative safety so families can get outside and share their passion for the outdoors. Designed in Eugene, Oregon, Burley’s multi-functional child trailers, kids’ bikes, commuter and cargo trailers, jogging strollers and accessories are available throughout North America, Europe and Asia. For more information, visit www.burley.com.

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