Burris Optics Partners with Locally, Leading Online-to-Offline Shopping Solution, for Dealer Locator

May 13, 2024

GREELEY, Colo. (May 13, 2024) /OUTDOOR SPORTSWIRE/ – Burris Optics, a leader in sporting optics innovation and technology, today announced it has partnered with Locally, the leading technology provider bridging online and offline retail, not only to provide retail customers a way to find the Burris dealer nearest to them, but also, to assess local inventory to facilitate immediate purchase.

Locally gives Burris the ability to establish a “Buy Online” feature in the product locator section of their website, directing shoppers to local in-store results. Buy Online is powered by feeds Locally receives from preferred e-commerce dealers. The platform empowers Locally’s brands and retail partners to monitor shopping trends and, as a result, make more intelligent sales forecasts. In addition, Burris may utilize the data to move inventory based on need and product popularity, enhancing the consumer purchase journey.

With Locally, Burris consumers can interact with local inventory from anywhere in the country by simply going to Burris Optics to research and find their desired product. Clicking the “Buy Locally” link on the product page reveals the nearest stocking dealer for that product. Once the nearest stocking dealer is located, consumers have confidence knowing that when they visit the store, the product is in stock. Virtual shopping then turns to hands-on product evaluation in the store and the product can be immediately purchased.

“Locally enables law enforcement professionals and hunting enthusiasts to find the Burris Optics products in real time and on the local level,” said Mike Massey, founder and CEO at Locally. “Whether planning a big trip or for a shorter day on the range, Locally connects enthusiasts with educated dealers so they can more quickly find what they need.”

Burris Optics has taken the lead in recent years in delivering to avid hunters and outdoor enthusiasts’ solutions-based products with premium performance and reliability. Now, Burris continues to blaze a new path by integrating Locally into its sales channel for a more responsive, service-oriented user experience.

To learn more about the wide range of Burris riflescopes, binoculars, thermal imaging platforms, red dots, spotting scopes, and more, visit BurrisOptics.com.

About Locally
Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With tech implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 30,000 retailers worldwide and are utilized by millions of shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visit join.locally.com.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit  BurrisOptics.com or Facebook.com/BurrisOptics.

Media Contact:

Charlotte Daher de Garcia
Media Contact – Locally

Jacob Eaton
Media Contact – Media Direct

Jordan Egli
Burris Director of Marketing