CamelBak® Partners with Rich Roll to Launch New Thrive Series Drinkware Collection

January 22, 2024

The all-new fully leak-proof Thrive™Series provides an ideal companion for athletes and everyday users to stay hydrated and thrive for life on the move

PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in the Thrive™ Series of leak-proof tumblers and mugs. The partnership and new product collection aim to promote health, wellness and energy in everyday life with functional drinkware that can transition through the day and help keep users hydrated and topped off with their favorite beverages. Just like Rich Roll, Thrive is ready to be a co-pilot for daily rituals—helping users while they’re on the move—to thrive, day in and day out.

“At CamelBak, providing innovative solutions that solve unmet consumer needs is at the core of everything we do. Whether you’re an ultra-endurance athlete or someone tackling the daily grind, the new Thrive Series is designed to suit your on-the-go lifestyle so you can live well and thrive,” says Tim Perry, senior manager, brand and partnership marketing at CamelBak. “The decision to partner with Rich Roll for the launch of our new Thrive Series was a no-brainer given Rich’s ethos on living a healthy lifestyle and his approach to empowering others to make positive changes in their lives. The alignment with Rich and the idea of what Thrive aims to achieve is a perfect match.”

The new Thrive Series of outdoor-inspired drinkware is available in two different styles and four sizes across the collection and is perfect for early morning coffee moments or unwinding by the fire after a long day in the mountains.

What sets the Thrive Series apart is the 100% leak-proof benefit, which provides peace of mind for your daily routines. It’s easy to slide to open, sip, then slide to close. Additionally, every Thrive model features a full-wrap, non-slip bumper to provide stability on various surfaces and protection from drops, a powder-coated finish for improved handling and durability, and stainless steel vacuum-insulated construction for optimal thermal efficiency and strength. To make cleaning a breeze, the leak-proof lid can be dismantled, while the vessel and components are dishwasher safe.

The Thrive Tumbler (MRSP $32-37) comes in two thirst-quenching sizes, 20 and 30-ounces, and features a tapered design for cup holder compatibility, while the Thrive Mug comes in two convenient sizes, 16 and 32-ounces (MSRP $32-$42), and includes a large soft touch handle for unmatched grip and control. The 32-ounce mug features a tapered base to fit into cupholders, while the 16-ounce utilizes a larger diameter base for ultimate stability on different surfaces. Whether meeting your hydration goals throughout the day or starting the morning commute with your favorite hot or cold beverage are on the agenda, the Thrive Series is a match for any occasion.

“Camelbak’s new Thrive line offers a super functional everyday essential and a nonnegotiable addition to my [workout and day-to-day] routine,” says health and wellness advocate and podcast founder and host, Rich Roll.

The new Thrive Series is available now at authorized CamelBak resellers and will be available at www.CamelBak.com beginning February 7, 2024. For more information about CamelBak, please visit www.camelbak.com.

Please direct CamelBak media inquiries to Senior Account Manager, Eric Hockman at eric@outsidepr.com.

To learn more about Rich Roll, please visit www.richroll.com/


About CamelBak: Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.