Austin,Texas-based apparel-maker finds a strategic communications partner
AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of record. rygr will lead public relations and affiliate marketing efforts for Duck Camp, effective immediately.
“We are excited to be partnering with rygr to share more insight and stories of what Duck Camp was built for—time in the outdoors with friends and family,” says Duck Camp Founder Sim Whatley. “With a growing but strong base of hunters and anglers that have shown interest in what we are creating, we hope to use rygr’s strong reputation and expertise in communication to increase the exposure of the brand to an even wider audience of outdoorsmen who appreciate and need quality apparel and gear for all their misadventures.”
Duck Camp creates premium outdoor gear that will withstand the test of time out in the field, in the duck blind, or out to dinner with friends. The brand designed proprietary Duck Camp camouflage patterns to perform specifically for hunting ducks and birds, blending a classic, old-school look and feel with new-school technology. Duck Camp develops hunting products that are tailored for every blast, from waterfowl hunting in the early season down south to chasing upland birds in the late season up north.
New this spring, Duck Camp delivers warm-weather performance and protection in its 2020 seasonal fishing collection, consisting of breathable button-up shirts, technical shorts and lightweight pants, among other pieces. Inspired equally by bonefishing in the Caribbean and chasing monster trout, Duck Camp, the revered Austin, Texas-based apparel-maker, designed its first-ever Spring Fishing Line to perform on the water and on the town.
“Duck Camp’s product assortment and brand ethos connect in a meaningful way with the modern hunter and angler,” says Greg Fitzsimmons, PR director at rygr. “Beyond thoughtfully designed technical product that is best in class in the cast-and-blast space, this partnership with Duck Camp offers rygr the opportunity to work alongside a brand with a lot of momentum. We truly believe in Duck Camp.”
rygr is an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate 360-degree product and brand campaigns. Based in Carbondale, Colorado, rygr’s portfolio of clients includes brands such as Fjällräven, Orvis and Salomon.
About Duck Camp: Austin, Texas-based Duck Camp makes premium outdoor goods for every cast and every blast. Specializing in hunting and fishing apparel that will withstand the test of time in the field, on the bow of a boat or out on the town, Duck Camp helps customers #FindYourCamp. www.duckcamp.com
About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr is a Backbone Group company. www.rygr.us