Chaco Footwear and Thomas Rhett Collaborate On New Summer Collection
June 7, 2021
Reigning ACM Awards Male Artist of the Year Shares His Love for the Outdoors with Chaco’s Thomas Rhett Collection Available Now
ROCKFORD, Mich. (June 7, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, and multi-PLATINUM selling country artist Thomas Rhett today announce the Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Thomas Rhett’s passion for the outdoors and time spent exploring outside with his family. With the first design available today, the new collection pairs Thomas Rhett’s longtime love for the brand with his zeal to help create memories in the outdoors for others.
“When I’m outside my creativity levels go through the roof and it’s no wonder that nature has had such an influence on my new music,” Thomas Rhett said. “There is something about being outside that just takes the worries of the world away and depletes them, for at least an hour or so. It’s a place that you can slow down and learn how to live in the moment.”
The Thomas Rhett Collection will include three product drops throughout the Summer of 2021. The Boulder design available today features green webbing with a colorful fly-fishing lure pattern and is a nod to Thomas Rhett’s new track “More Time Fishin’.” The design is available in both men’s and women’s Chillos, MSRP $60, and in men’s Z/1 Classic Sandals and women’s Z/2 Classic Sandals, MSRP $105.
“The Boulder idea came from my experience fishing the Boulder River in Montana,” explained Thomas Rhett. “I have loved fly-fishing for a while, but this is where the passion for fly-fishing kicked in, it’s where I caught my first trout and I have so many great memories fishing with my wife on that river.”
“We’ve known that Thomas Rhett has been a Chaco fan for a while, and we are thrilled to be partnering with him on this collection,” said Jamie Kirby, Marketing Director for Chaco. “Our team had a lot of fun working with Thomas Rhett to design unique patterns that represent some of his favorite outdoor memories, and we hope they will inspire others to get outside as well.”
Ten percent of proceeds from the sales of the Thomas Rhett Collection will be donated to Love One International, the organization Thomas Rhett and wife Lauren Akins are most passionate about, with Lauren Akins serving on the Board of Directors.
On April 30, Thomas Rhett dropped the first part of his fifth studio double album titled COUNTRY AGAIN: SIDE A, with ‘SIDE B’ planned for release later this year. Many of the songs on the album were inspired by Thomas Rhett’s time in nature as listeners clamor to his “thematic return to roots” (Tennessean).
The collection is available in both men’s and women’s sizing now at Chacos.com/thomas-rhett. Additional information about forthcoming designs will be revealed soon.
About Thomas Rhett:
With a centered focus and renewed clarity, award-winning singer/songwriter Thomas Rhett began teasing songs as they were written on social media over the past year, receiving a frenzy of positive feedback from fans. With that, his fifth studio double album COUNTRY AGAIN: SIDE A (The Valory Music Co.) began to take shape. GOLD-certified lead single “What’s Your Country Song” marks Thomas Rhett’s 17th career No. One single and 11th consecutive No. One – the longest active streak in the format. As “few singers have played a larger role in defining the sound of country music over the past half-dozen years” (Rolling Stone), Thomas Rhett’s four previous studio albums have spawned nearly 10 BILLION total career streams while he’s received two CMA Triple Play awards for penning three No. One songs within a 12-month period, adding to his collection of trophies from the Country Music Association, Academy of Country Music, Billboard Music Awards, CMT Music Awards and more. “At the top of his musical game” (Winnipeg Free Press), the in-demand superstar will mark his return to the road with his THE CENTER POINT ROAD TOUR, launching in August. For more information, visit www.thomasrhett.com.
Born on the river in 1989, Chaco, a division of Wolverine World Wide, Inc. (NYSE: WWW), builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Delaney Wood, Backbone Media
For Thomas Rhett:
Tyne Parrish, The GreenRoom