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Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless

June 23, 2021

WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to the homeless, one lunch bag at a time. Charge is donating e-bikes, complete with custom cargo trailers to help efficiently transport bagged lunches to homeless and underserved communities in #HashtagLunchbag’s Los Angeles and New York chapters.

With social distancing protocols in 2020, many #HashtagLunchbag chapters were forced to stop hosting events, and the organization’s ability to feed and feel love was limited to store-bought meals for select partners. Additionally, traditional means of delivery were compromised, making it harder to efficiently get the meals to those in need.

#HashtagLunchbag’s goal is to spread the joy and fulfillment that comes with giving back. By using bagged lunches (complete with handwritten notes) as a vessel for love, the Los Angeles-based organization has grown to over 150 cities and nine countries in the last eight years.

“As the world opens back up, we’re faced with reimagining our events and reprioritizing in a way that incorporates learnings from the last 18 months,” says Ajay Relan, co-founder of #HashtagLunchbag. “Community and connection top the list for us. These Charge bikes give us the opportunity to expand our immediate distribution radius while still being eco-conscious.”

“Charge’s mission is to make lives easier, so we are thrilled to offer a safe, easy-to-use, and environmentally-friendly means of distribution to help reignite the #HashtagLunchbag movement,” said Molly Harrington, Marketing Director for Charge. “Charge’s headquarters are right outside of New York City, so we have seen how the pandemic affected major cities and we are looking forward to giving back to the community.”

Additionally, Charge plans to encourage its riders to organize #HashtagLunchbag events in their communities, utilizing their e-bikes as a vehicle to distribute meals. The partnership will kick off on June 27that #HastagLunchbag’s first Los Angeles event in over a year.

For more information, please visit Chargebikes.com/hashtaglunchbag.

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About #HashtagLunchbag

#HashtagLunchbag is a humanity service movement dedicated to empowering and inspiring humanity to reap the benefits of giving through the use of social media. We create and use bagged lunches, complete with hand-written messages, as a vessel to spread this love and share our experiences to inspire others.

About Charge Bikes

Charge believes everything about buying and owning an electric bike should be easy — and that riding one should make your life easier. By combining flawless design with the latest technology, Charge reimagines cycling from every angle, from how bikes are built to how they are bought, shipped, assembled, and stored.

About Dorel

Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in twenty-five countries worldwide.

Contact:

Delaney Wood
Backbone Media
Delaney.wood@backbone.media