Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record

May 13, 2022

The original “Friday at Five” apparel brand looks to grow brand awareness with upcoming product launches on the horizon.

Austin, TX (May 13, 2022)Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of the brand.

Best known for celebrating the spirit of the weekend in everyday life, Chubbies is a well-established men’s performance apparel brand. The brand has developed a dedicated following since its inception in 2011 as a high-quality apparel brand that prioritizes comfort and light-heartedness. Appreciated for offering fun, flashy prints and a classic line of shorts, Chubbies is rapidly growing beyond its original styles with new lines of performance fitness apparel, and functional and stylish polos, jackets, and sweats.

Dave Wardell, President of Chubbies, commented, “when looking for a PR Agency, we wanted a partner who shared our passion for bringing the Friday at 5 p.m. feeling every day of the week. Purple Orange brings a modern and enthusiastic approach to storytelling; we look forward to working together to broaden Chubbies’ brand awareness and support the growing breadth of our product lines.”

Purple Orange is a Jackson Hole, Wyoming-based integrated brand communications agency. Chubbies will tap Purple Orange’s experience in the active lifestyle market and the agency’s digital-forward approach toward brand communication.

“Chubbies has built a dynamic and unique brand that resonates with many people,” said Chris Dickey, Founder and Principal of Purple Orange. “We’re thrilled to work alongside their team to help expand customer reach and brand awareness through creative storytelling and digital-first communication.”

About Chubbies

Founded in California in 2011, Chubbies is a weekend-centric lifestyle brand known for leading the short shorts revolution with their interpretation of the classic 4” and 5.5″ inseam. Through their iconic styles and wild prints, Chubbies brings an adventurous and irreverent twist to men’s swim, sport, and casual wear. With their ever-present “Friday at 5 p.m.” mindset, Chubbies creates high-quality weekend wear for those who want to celebrate their original and authentic selves. Chubbies is a member of the Solo Brands family, and you can shop them online at, or in their retail stores in Atlanta-GA, Charleston-SC, Houston-TX, Tampa-FL, and Miramar Beach, FL.

About Purple Orange Digital Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums, and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Our professional influences range from publishing, large and small agency work, and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Visit us at


Media Contact

Torie Dye

Purple Orange Communications