Chums and Beyond Coastal Bolster Marketing Department With Two New Hires

December 8, 2017

The additions bring fresh energy and young talent to the marketing team

Sun Valley, ID. (Dec. 8, 2017)- Chums, travel and active lifestyle accessory producer,  and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of James Denhalter and Aimee Evans to bolster the growing marketing department out of the brands’ Sun Valley office.

With a Masters Degree in Sports Law and Business and a passion for the outdoor industry, Denhalter steps into the role as Marketing Coordinator, reporting directly to Marketing Director, Colleen Gilligan. Denhalter will be dedicated to streamlining the marketing process and supporting the development of marketing strategy for both brands.

The additional headcount will enable both Beyond Coastal and Chums to accomplish more on the ground, while also enabling and supporting community growth through additional events. When not in the office, Denhalter can be found on the river – rafting, fishing, and enjoying anything else the great outdoors of Idaho have to offer.

Aimee Evans returns home to the Wood River Valley, joining the marketing team as the in-house graphic designer. With her background in packaging and marketing material design, Evans brings a fresh approach to both brands’ design and aesthetic, helping to tell stories through graphics. Evans is an up and coming talent who has shown great skill and capacity to learn. She’ll help take Beyond Coastal to the next level in the coming months as well as support the Chums and Chums Safety lines. Evans draws inspiration from architecture, color, nature and travel, spending the bulk of her time outdoors, playing sports (soccer and hockey, in particular), cooking and reading.

“We are thrilled to build out our team with two very talented and driven individuals. Aimee and James bring fresh perspectives and great energy to both brands,” says Marketing Director Colleen Gilligan. “Their additions will allow us to take both Chums and Beyond Coastal’s marketing programs to the next level.”

To contact James Denhalter, please email him at james@chums.com

To contact Aimee Evans, please email her at aimee@chums.com

About Beyond Coastal:

Beyond Coastal was founded in 2006 with the goal of offering the clean and healthy suncare products for those who live their lives in the outdoors. Beyond Coastal products are broad spectrum and water-resistant, designed for outdoor athletes who require maximum protection for intense, prolonged exposure to the elements. Formulas are created with hard working, natural inactive ingredients in order to deliver safe and natural protection, and rank as some of the safest on the market by the Environmental Working Group seven years running. For more information, www.beyondcoastal.com

About Chums:

In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Original Cotton Chum was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping You Hang On Since 1983.  For more information, www.chums.com