Chums Releases Second Limited Edition Artist Series Collection
April 17, 2018
Designed by Andy Earl, the collection reflects Chums’ own history and Earl’s passion for the outdoors
Sun Valley, ID. (April 17, 2018) – Chums, travel and active lifestyle accessory producer, announced today the release of its second Artist Series collection designed by artist and outdoorsman, Andy Earl. Earl’s collection includes two custom designs appearing on LTD and neoprene eyewear retainers, Surfshort Wallets, trucker hats and t-shirts.
Earl’s collection is the second in Chum’s Artist Series, following the success of the collection designed by artist and athlete, Kelly Halpin. “Like many, we have admired Andy’s work for sometime. His designs illustrate Chums’ own history on the river and also depict Andy’s appreciation for the outdoors,” says Colleen Gilligan, Director of Marketing for Chums and Beyond Coastal. “We are excited to unveil this second series and provide further platforms for sharing stories about the outdoors.”
Utah-based Earl is an artist and photographer, who climbs, fishes, and hikes in the Wasatch Mountains during his spare time. “The outdoors shape who I am; I feel that the outdoors teach you a lot about patience and how to deal with hardship or frustration. I want my kids to learn these lessons and I know time outside will be the best teacher.” Earl believes his artwork will help share this connection with his children, and with others. “I think translating my feelings for the mountains into art is a way to share it,” he says.
Earl’s passion is depicted in two separate designs throughout the collection. The hitchhiker illustration pays tribute to Chums’ history, a “literal depiction of the company’s founder heading west to become a river guide in 1978.” This illustration is available on neoprene eyewear retainers, Surfshort Wallet, and t-shirt.
The fish design, Earl says, is influenced by “one of the most aesthetic” fish, the brown trout. It also pays homage to the many pairs of sunglasses Earl has lost while fishing without his Chums retainers. The brown trout design is available on neoprene and LTD retainers, trucker hat, and the Surfshort Wallet.
The Artist Series collection is available online at: http://www.chums.com/artist-series/andy-earl
In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Original Cotton Chum was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping You Hang On Since 1983. For more information, www.chums.com.