Climate Neutral Welcomes Melissa Leslie as new Head of Marketing
December 16, 2020
Leslie brings years of marketing and media experience to a rapidly growing Climate Neutral organization.
San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly created position of Head of Marketing and will assume responsibility for advancing Climate Neutral’s message with more brands and consumers.
Leslie, an industry veteran in digital communication and new media, brings years of B2C experience to the team from CPG, retail and automotive industries. Previously, Leslie worked for media groups Yahoo!, PopSugar, Bustle, and most recently as Director of Client Partnerships at Foursquare.
“We’re very excited to have Melissa on our team,” says Austin Whitman, CEO of Climate Neutral. “Her experience developing big brand campaigns across a range of industries will be a huge asset for us as we look to add hundreds more brands to our community and scale our impact.”
Leslie joins the Climate Neutral team after a year of remarkable growth for the organization. In 2020 Climate Neutral certified its first cohort of 150 brands collectively offsetting more than 200,000 tonnes of CO2. As the organization accelerates into 2021, participation continues to swell with more than 100 new companies committed to offsetting and reducing their carbon emissions.
Of joining Climate Neutral, Leslie said, “I’ve always been very passionate about sustainability, and I’m thrilled to be joining the Climate Neutral team. I believe that brands and consumers are critical stakeholders in the fight against climate change and Climate Neutral delivers a unique solution to make carbon neutrality more accessible. I look forward to developing the label as the leading consumer-facing standard for carbon neutrality.”
Climate Neutral provides an easy-to-follow framework for businesses to measure, offset and reduce their greenhouse gas emissions. The Climate Neutral Certified label is the leading standard in carbon neutral certifications and can be found on product packaging, hang tags, websites and other point-of-purchase merchandising. Customers who see a Climate Neutral Certified label can shop with confidence knowing that the company annually measures, offsets, and reduces its carbon footprint.
ABOUT CLIMATE NEUTRAL
Climate Neutral is a non-profit organization creating the new trusted consumer standard for corporate climate action. The Climate Neutral Certified label empowers consumers to consciously support companies that measure their entire carbon footprint, offset it in its entirety, and implement strategies to reduce it moving forward. Climate Neutral’s standardized process makes it easier for companies to estimate their greenhouse gas footprint, identify credible carbon offsets, and prioritize measures to reduce their emissions. To see the full list of certified companies, and their impact, visit climateneutral.org/certified-brands. To learn more about Climate Neutral, visit climateneutral.org.