Cocona Labs Announces The Conservation Alliance Membership
October 18, 2023
Cocona Labs, the maker of 37.5® Technology, joins The Conservation Alliance as one of few material suppliers
Boulder, CO (October 18, 2023) /OUTDOOR SPORTSWIRE/ – Cocona Labs., the maker of thermoregulating 37.5 Technology, today announces that it has joined The Conservation Alliance. As a member of The Conservation Alliance, Cocona’s member dues will directly support grassroots conservation efforts and advocate for protected areas. They are one of few material suppliers to join the organization, and strive to build momentum for more providers to be actively involved in sustainability and conservation initiatives.
The Conservation Alliance distributes 100% of funds they receive from membership dues into grassroots conservation work across the country. Cocona will play an active role in determining funding for crucial conservation projects, and is able to nominate projects for grant consideration. Member brands also have the opportunity to join The Conservation Alliance’s advocacy work in Washington, D.C. to make their voices heard on key conservation issues.
“We loved the model that The Conservation Alliance has chosen, bringing together a collective corporate voice,” Blair Kanis, Cocona Labs President, said. “They put money into local, grassroots groups, some of which are right in our backyard. Just last year, they funded protection efforts for the Dolores River in Western Colorado that would help ensure a water management system that prioritizes animal populations and local recreation. We’re excited to partner with this organization that aligns with our vision to preserve wild spaces and will help us amplify our voice on national conservation issues.”
Cocona Labs is taking strides to ensure that their internal practices align with their sustainability advocacy. Last year they incorporated an Enhanced Biodegradation (+EB) additive into fibers and yarns with 37.5 Technology at no additional cost to brands. This added technology helps rapidly break down synthetic fiber 50-80% in just 80-100 years, whereas typical synthetic fibers require centuries. While material suppliers typically do not have an outsized voice in sustainability initiatives compared to consumer brands, Cocona Labs wants to shift that narrative.
“We’re thrilled to welcome Cocona Labs as the newest member of The Conservation Alliance,” Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance, said. “Their emphasis on sustainability and work to improve the way fabrics are made makes them a great fit for membership, and one we look forward to engaging with for many years to come”
As a brand with strong roots in the outdoors industry, Cocona, Inc. is thrilled to work with The Conservation Alliance to amplify their voice on wilderness conservation and recreation issues.
About 37.5® Technology
Materials that incorporate 37.5® Technology are used in outdoor gear, sports apparel, designer clothing, workwear, police and military uniforms, footwear and sleep systems that are designed to manage and help maintain your optimal core temperature and relative humidity level. 37.5 Technology was created by Cocona Labs, a world leader in the development, commercialization and marketing of active particle technologies. The company is headquartered in Boulder, Colorado. Visit thirtysevenfive.com for more information.
About The Conservation Alliance
The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $30,000,000 in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 37 dams, purchase 22 climbing areas & designate five marine reserves.
Media Contact: Tim Behuniak Purple Orange, PR