Craft Sportswear, Challenger Teamwear and IFA New England extend teamwear partnership through 2035

March 31, 2026

Long-term agreement reinforces commitment to youth soccer development across Massachusetts

ISSAQUAH, Wash. (March 31, 2026) /OUTDOOR SPORTSWIRE/ – Craft Sportswear North America, in partnership with Challenger Teamwear, has extended its collaboration with Intercontinental Football Academy (IFA) New England through May 31, 2035.

The agreement builds on the organizations’ first year working together and establishes a 10-year commitment to support youth soccer development across IFA New England’s training locations throughout Massachusetts.

Under the partnership, Craft Sportswear and Challenger Teamwear will continue to provide top-quality uniforms and training apparel for IFA New England players and coaches.

“We’re thrilled to extend this agreement,” said Luke Krawczyk, president of Challenger Teamwear. “We very much believe in IFA, their staff, and the work they are doing. Supporting them in their mission and continuing to build on what we’ve created together is something we’re incredibly excited about.”

“Extending our partnership with IFA New England alongside Challenger Teamwear through 2035, following our first year together, reflects the strong foundation we’ve built,” said Jake Rawson, CEO of Craft Sportswear North America. “We appreciate the trust IFA has placed in us and remain committed to supporting their long-term development.”

IFA New England focuses on youth player development through structured training, coaching and a player-first approach. “It has been great working with Challenger and Craft,” said Bill Altieri, President at IFA New England. “They communicate well, fulfill orders quickly, and provide amazing customer service. Thanks to both Challenger and Craft, and we’re excited for the future of this relationship.” The extension ensures continued support for the players, coaches and families at the center of its growing community.

ABOUT CRAFT SPORTSWEAR
Craft Sportswear has been a leader in performance apparel for over four decades, designing innovative, high-quality gear that helps athletes push their limits in any condition. Rooted in Swedish heritage and driven by a passion for sport, Craft has collaborated with elite athletes worldwide to develop sportswear that enhances comfort, durability, and performance. Since 2018, Craft has expanded into teamwear, becoming a trusted brand for teams and clubs globally. Committed to sustainability and continuous innovation, Craft creates gear that empowers athletes at every level, helping them train harder, play stronger, and go one step further in their athletic pursuits.

ABOUT CHALLENGER TEAMWEAR
Challenger Teamwear, established in 2001 and headquartered in Lenexa, Kansas, has outfitted millions of athletes and thousands of organizations, fueling their passion for sports. Known for its high-quality products and exceptional customer service, Challenger Teamwear offers a comprehensive range of sports apparel and equipment. With in-house production capabilities, they provide personalized and efficient solutions for sports organizations across the United States. With a commitment to supporting its partners and thinking outside the box, Challenger Teamwear continuously finds new ways to help teams and clubs succeed both on and off the field.

ABOUT INTERCONTINENTAL FOOTBALL ACADEMY NEW ENGLAND
Intercontinental Football Academy (IFA) New England is a premier soccer program based in Massachusetts, dedicated to elevating the standard of youth development in the U.S. Serving a large, highly committed player base across the region, IFA New England provides top-tier training for both boys and girls, combining a player-first approach with an unwavering commitment to excellence. Their program features advanced training methods, video analysis, and specialized coaching designed to develop top-level players who are well-prepared to excel in the modern game. With a strong European influence and a diverse player base, IFA fosters a unique footballing culture rooted in quality, ambition, and innovation. Their teams compete at the highest levels, reinforcing their commitment to developing elite talent while strengthening the broader soccer community.

MEDIA CONTACTS:

Craft Sportswear
Shannon May, U.S. Marketing Manager
shannon.may@craftsports.us

Challenger Teamwear
Luke Krawczyk, President
lkrawczyk@challengerteamwear.com