Craghoppers Hires Cheryl Sternberg & Associates for Texas Representation

October 4, 2017

Portsmouth, NH Craghoppers, designers and creators of exceptional world travel apparel, are pleased to announce their new partnership with Cheryl Sternberg & Associates for sales representation throughout Texas, Oklahoma, Louisiana, Arkansas and Kansas.

Cheryl Sternberg & Associates have been covering this territory for over 20 years, specializing in the outdoor, ski and travel markets. Specifically, they have been heavily involved with Insect Shield® since it was brought to the retail market, developing training expertise along the way. In addition to Craghoppers, Cheryl Sternberg & Associates work with Krimson Klover, dish & DUER and Insect Shield Specialty Accessories.

“We are very excited to have Cheryl and her team on board,” stated Bill Lockwood, CEO of Craghoppers North America. “Her background within the territory, industry and working so closely with Insect Shield is crucial to increase our brand presence within the region.”

“There is great excitement to be working with Craghoppers and the opportunity to have such a diverse assortment of the Insect Shield product, which I have been working with since the inception of retail distribution of the technology,” states Cheryl Sternberg. “The longstanding stability of Craghoppers aligns perfectly with our values as a sales representative organization and the kind of product our core accounts seek from us.”

About Craghoppers

Craghoppers is travel. Created more than 50 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 62 countries. Craghoppers produces and continuously improves innovative fabric technologies to develop the performance of our outdoor wear and travel clothing, to provide the very best protection, wherever the trip, and whatever climate.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Outdoor originals, Pro Lite, Summer Collections, and NosiLife, the world’s most extensive line of insect-repellent clothing.

Katie Metzler
Terra Public Relations