Darn Tough Vermont Announces VP of Product Design and Development

October 4, 2018

Lyn Feinson Promoted to New Role

Northfield, VT. (October 4, 2018) — Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the promotion of Lyn Feinson to VP of Product Design and Development. Feinson is stepping into a higher level role after three years with the brand. Feinson’s experience in textiles paired with her gift for creative designs continues to contribute to the unstoppable growth of Darn Tough Vermont and its dominance in the market. 

“During Lyn’s time here so far, she has evolved and edited the line according to industry demands and categories we serve,” explains Ric Cabot, Darn Tough President and CEO. “We are a stronger brand because of her passion, drive and commitment. We are excited to see Lyn continue to exceed our expectations on a daily basis.”

As VP of Product Design and Development, Feinson will be focusing on product growth strategies in innovation, increasing category productivity, and sustainability initiatives. Through the creation of a faster turning development protocol that is more responsive to current consumer demands, her leadership will fuel the brand’s ability to stay nimble while delivering to the ever increasing market demand for more styles and fresh designs. 

“The best is yet to be created and I am determined to push limits of the industry with my team,” explains Lyn Feinson. “We often say we’ve yet to create our best sock, and this next progression of my role with Darn Tough Vermont motivates me even more, knowing that I am exactly where I need to be and creating socks for consumers that are as dedicated to the brand, as well as those who have yet to discover our passion.”

About Darn Tough Vermont: 
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®.  Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.