Darn Tough heating up in the South with new sales agency
Northfield, VT., Sock Capital of the World (November 5, 2018) — Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces that effective immediately Apex Outdoor Sales is responsible for representing the Darn Tough brand covering all channels servicing Texas, Arkansas, Louisiana, and Oklahoma (TALO).
“Darn Tough continues to experience tremendous growth and we’re excited to welcome the Apex team. The momentum they’ll bring going into Q4 is bar none.” explains Mark Comcowich, Darn Tough Vermont’s Director of Sales. “Their extensive experience selling many top brands will help build on the continuous success of Darn Tough in the TALO territory.
“It is truly an honor to be affiliated with Darn Tough” explains Vanessa Downey, Principal and founder of the Apex agency. “From the outside looking in, it’s obvious that the company is special. But now that we’ve had the opportunity to meet the internal team and visit the facilities in Vermont, I now fully understand why it is such an outstanding brand.”
“Our Team could NOT be more excited about this opportunity, as everyone in our organization was already such a huge fan of Darn Tough. The brand is going to fit well with the other stellar brands that we are privileged to represent, and our retailers will love it too. Everybody wins!” states Downey.
With their team of professional representatives strategically positioned within the territory, Apex Outdoor Sales’ current vendor portfolio includes Marmot, Oboz, EOfficio, Pistil, Sherpa and now Darn Tough.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.