Darn Tough Vermont: Building Inside from what it Does Outside
January 22, 2018
Company advances product offering from cross-category know-how to putting serious miles on trail
Northfield, VT. (January 22, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, remains laser focused on category-specificity and addressing consumer specific needs in their new Fall 2018 collection debuting at Outdoor Retailer + Snow Show trade show (booth 39021-UL).
“We are always evaluating the continuum of socks we create. Our loyal fans should never have to sacrifice comfort, durability or fit, and we make sure they don’t have to” states Ric Cabot, Darn Tough Vermont and Cabot Hosiery Mills President and CEO. “We’ve learned over the last 14 years that once someone tries our socks, they convert their whole sock drawer.
Darn Tough has redefined how a performance ski sock can work with the boot to create a dynamic fit system. They have retooling their highly regarded race ready RFL and have created a new proprietary cushion system in the Fall Line. Now more than ever, Darn Tough offers a complete spectrum for all skiers and riders.
Taking inspiration from the construction of its ultra-light Vertex run series, Darn Tough has reengineered the performance of the RFL using the lightest weight yarns, drop-needle knitting techniques and strategically-placed mesh and ribbing. The new and improved RFL helps to create the closest feel to the ski or board.
In the all-new Fall Line, a proprietary cushioning system runs from the front of the leg, along the shin, to the back where it extends over the Achilles and around the ankle. While providing comfort, the cushion also reduces heel lift.
As always, Darn Tough incorporates fun and fresh designs into to their Vertical line as well. Old favorites like the Yeti and Captain Stripe are joined by new designs like Snowflake, Rumble and Sugar.
“From the gate-bashing racer to the beginner skier, our fall 2018 Vertical collection has something for everyone. The comprehensive assortment ranges from zero cushion and the barely-there-knitting of the RFL to a highly researched and engineered cushioning system in the Fall Line. And everything in between,” says Mark Comcowich Director of Sales. “Regardless of the weight, style or cushion level, every sock is engineered to meet the standards that Darn Tough has set when it comes to comfort, durability and fit.”
The tried and true favorite of the Thru Hiker community, Darn Tough hike socks provide the most comfort with the best possible fit and the longest durability.
New this season and inspired by the ever growing increased trail use of low hikers, Darn Tough brings its first No Show Hiker to market. Also new, and rounding out the height options in the category, Trail Legs is its first over the calf graduated light compression hiking sock. Each new style has the same expected foot feel and fit as Darn Toughs other award winning hikers.
The new Fall 18 Men’s Lifestyle collection offers personality with unexpected patterns, and features a thinner luxurious jersey material with amazing next-to-skin feel.
Taking a cue from its popular and unsung ‘Standard’, and making it anything but, Darn Tough introduces the new Unstandard Stripe. Perhaps the most comfortable main stay in your sock draw, has been given a fresh perspective. Stripes and fun colors elevate the Standards style cred.
Available Fall 2018, Darn Tough Vermont will be exhibiting at SHOT Show, (January 23-26 in Las Vegas), Outdoor Retailer + Snow Show (January 25-28 in Denver), and FNPlatform (February 12-14 in Las Vegas).
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100% unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills located in the Sock Capital of the World, Northfield Vermont. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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