(Bend, Oregon) July 29, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new product innovation to consumer and industry-facing media outlets in the outdoor and active lifestyle communities.
The latest additions to the Deschutes collection of “better for you beers” include Da Shootz!, a clean, light bodied, contemporary American Pilsner with only 99 calories and 4.2 carbs and Lil’ Squeezy, a Juicy Ale offering ultimate drinkability at 5% ABV. Lil’ Squeezy honors the gluten sensitive with an extremely flavorful , hop forward American Pale Ale that iscrafted to reduce the gluten content to less than 20 ppm.
“When I think of Deschutes Brewery, I immediately reminisce of sharing a cold beer celebrating epic adventures with friends and family,” says Dax Kelm, Partner at Groundswell PR. “We are proud to partner with such an iconic and innovative brewery to help identify and connect them to new audiences and partners to further expand their story to the active lifestyle industry.”
Deschutes is available in 32 states across the nation and is known for its constant pursuit of innovation when creating new beer products.For more information about Deschutes Brewery, please visit www.deschutesbrewery.com
About Deschutes Brewery
Deschutes Brewery, family and employee owned since 1988, is one of the quintessential beers of the Pacific Northwest. Founded on the guiding principles of true craftsmanship, ultimate quality, and extraordinary consumer experience, Deschutes Brewery is recognized for defining beers such as Black Butte Porter, Mirror Pond Pale Ale, Fresh Squeezed IPA and the non-stop release of pioneering small batch experimental and barrel-aged beers. Deschutes can be found at its brewpubs in Bend and Portland, Oregon, Tasting Rooms in Bend, and Roanoke, Virginia and at accounts across the country. Visit Deschutes Brewery’s beer finder at https://www.deschutesbrewery.com/beer-finder/to find a Deschutes beer near you. www.deschutesbrewery.com
About Groundswell PR
With over 60 years of collective active lifestyle, outdoor and sustainable products public relations and marketing experience, Groundswell PR specializes in maximizing exposure to consumer and industry media for companies, destinations, and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.