Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth
January 24, 2017
Widespread consumer demand and meticulous attention to design and quality drive 22% increase
Northfield, VT. – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, announces 2016 annual earnings and continues devouring market share with double-digit growth. After a slow first and second quarter due to last year’s mild winter, the Vermont sock company rebounded in Q3 and Q4 to post an increase of 22 percent year-over-year.
“At Darn Tough we are driven by the notion that we have yet to make our best sock, but that philosophy doesn’t only apply to the final product. We are constantly examining every aspect of our business, investing in infrastructure, distribution, logistics and personnel development in order to be the best possible partner we can be to our retailers, distributors, customers and our local Northfield, Vermont community,” said Ric Cabot, Darn Tough Vermont and Cabot Hosiery Mills president and CEO.
“Our strong and sustained annual growth is an indicator that we’re moving in the right direction. As Darn Tough grows and continues to acquire market share, we look to our heritage to ensure we stay true to the brand’s 13-year history. We were the first sock company to offer a lifetime guarantee and we continue to source only premium materials, develop the best talent and perfect our knitting process to make the world’s most comfortable, most durable and best fitting sock.”
With recurring double-digit year-over-year growth, Darn Tough reports a surge across its Men’s, Women’s and Junior collections in all categories including Hike/Trek, Running and Vertical (Ski/Ride). Men’s Lifestyle was a particular standout, growing 110% while Women’s Lifestyle finished strong at 29%. The outstanding growth and ever-increasing consumer demand for the Darn Tough brand is a testament to the company’s endless dedication to producing premium, end-use-specific socks that outperform and outlast the competition.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in several activewear categories including Lifestyle, Ski/Ride, Run, Endurance, Hike/Trek, Hunt, Work and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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