Dovetail Workwear Announces New Maven Parternship With HGTV Stars Elizabeth Finkelstein & Jennifer Salvemini

May 21, 2024

PORTLAND, OREGON (May 21, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Announced today, Dovetail is thrilled to welcome renowned restoration expert Elizabeth Finkelstein and interior designer, Jennifer Salvemini – co-stars of the new HGTV series Who’s Afraid of a Cheap Old House – to its Maven ambassador program for 2024.

Finkelstein – a historic preservationist and architectural historian – co-created the millions-strong Instagram community @cheapoldhouses and co-starred in the HGTV series of the same name alongside her husband, Ethan. Hailing from New York, Finkelstein brings a woman’s invaluable perspective to construction and home restoration projects. Salvemini, a passionate curator of aesthetic experiences across hospitality, fashion, and homes for the past 15 years, joins Finkelstein for the new series, Who’s Afraid of a Cheap Old House? airing now on HGTV. Fans will see these women outfitted in Dovetail Workwear – including the tried and true midweight offerings of the Freshly Overalls, Hadley Coveralls, Field Utility Legging and Multi-Purpose Work Gloves – as they tackle new projects during demolition, construction, and restoration of historic homes in upstate New York.

Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real work. These unsung heroines, dubbed Mavens by the brand, are integral to the design process, ensuring that Dovetail Workwear gear not only meets but exceeds the expectations of those who wear it on the job and beyond.

“We couldn’t ask for a more perfect addition to our Mavens program,” says Kate Day, Brand Director at Dovetail Workwear. “Elizabeth & Jennifer represent the bold, passionate spirit of women taking on big projects that inspire people to improve their communities and live more sustainably by restoring over rebuilding.”

The Mavens ambassador program celebrates the women who embody the Dovetail ethos and who often collaborate closely with Dovetail’s designers, contributing insights from their respective livelihoods to shape products that seamlessly fit, feel, and work as hard as the women who wear them. In collaboration with the Maven ambassadors, Dovetail may pursue strategic community-based support that directly empowers women’s work, lives, and communities. Learn more about Dovetail Workwear’s innovative workwear for women at DovetailWorkwear.com.


About Dovetail Workwear

Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com @dovetailworkwear.

Dovetail Media Contact: Abigale Youcha / Akimbo Communications / abi@akimbopr.com