DPS and PHANTOM Glide Partner with Full Cycle for Winter Pop-Up
October 23, 2023
The ski manufacturer and base treatment brand join roster of top ski brands at Full Cycle’s winter ‘shop-in-shop’ concept in Boulder, Colorado
BOULDER, Colo. (Oct. 23, 2023) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, will be available from October 2023 to March 2024 at Full Cycle in Boulder, Colorado.
Full Cycle, Boulder’s oldest award-winning bike shop, unveils a ski touring-focused ‘shop-in-shop’ concept aimed at meeting the needs of Boulder’s multi-faced endurance athletes. The full collection of DPS Skis and PHANTOM Glide will be shoppable alongside notable ski touring brands, including Dynafit, Pomoca, Scarpa, ORTOVOX and Hestra. With ski touring continuing to gain popularity among summer endurance athletes, Full Cycle is well positioned to connect its customer base with top brands in the ski touring space.
“DPS is excited to participate in the Full Cycle ski shop concept and introduce the Boulder community to the brand’s complete line of skis, bindings, skins and PHANTOM Glide,” says Steve Kropf, senior vice president of DPS. “Skiing and cycling have a significant participant overlap and we believe working with Full Cycle’s team and the other brands is a unique opportunity to bring more people into the sport of backcountry skiing.”
In celebration of the grand opening of Full Cycle’s ski shop, Full Cycle is hosting a winter kickoff party on Thursday, October 26. Tickets are available online here. Each $10 ticket will include a free pint of beer from Upslope Brewing Company and a chance to win prizes from participating brands. Notable prizes include a pair of DPS skis, a Phantom Glide Waxless Base Glide application, a pair of Scarpa boots, an ORTOVOX beacon, a pair of Dynafit bindings and a pair of Hestra gloves. All proceeds from the night will go to Friends of CAIC and Protect Our Winters.
If you are media interested in attending the kickoff party or would like more information on DPS or PHANTOM Glide, please contact account manager Ryan Silven at email@example.com.
About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com
About PHANTOM Glide:
Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.
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