Eagle Creek Announces Trailhead Sales as 2016 Rep of the Year

January 12, 2017

Eagle Creek is proud to announce it has chosen Trailhead Sales as 2016 Rep Agency of the Year.

The Trailhead Sales Team includes Principal Jeff Sheets, Associate Lisl Smith, and Melissa Wollny, Office Manager. The group directs sales in Southern California, Arizona and Southern Nevada. Trailhead Sales also represents complimentary outdoor brands, Ex Officio, Farm to Feet, Adventure Medical Kits, Hydrapak and Gear Aid.

“Jeff and Lisl fought hard for the brand and stood out this year, going above and beyond and creating growth that far exceeded goals,” said Jeff Sermak, Sales Manager, Specialty Markets North America at Eagle Creek. “They supported new initiatives, and their accounts actually sought me out and thanked Eagle Creek for hiring an agency that supports the entire ecosystem of community, retail and Outdoor. Thank you, Jeff and Lisl for the hard work, passion and effort. Excellent individuals like you make this job fun.”

“Jeff believes in the brand more than just about anyone I’ve met in this industry,” said Tim McGuire, National Sales Director at Eagle Creek. “He believes it’s more than a job, that it’s something special to be part of the Eagle Creek team, and Jeff and Lisl go way beyond order taking, training and emails, to participating in their community, at their retailer events, and in the outdoor industry in general. We’re grateful to have them on our team.”

“Wow, thank you,” said Jeff Sheets, Principal at Trailhead Sales. “This honor makes me a little choked up, as it’s been one of my professional goals since I started in the industry. I was after this job for longer than I care to admit, starting way back when I knew it wasn’t available. But I didn’t give up and finally, Tim gave me the call.” Sheets continued, “The Eagle Creek brand is an amazing bunch of people with integrity, enthusiasm and honesty. They understand what it is to be part of a team, working together toward a common goal. But let’s not kid ourselves, I wouldn’t be here without my amazing Trailhead team, which continues to evolve and grow beyond my expectations. Lisl and Melissa share equally in this, and for that I thank them very much.”

Two accounts took time to create personal congratulation videos. John Mead from A16 and Chuck Weisbart from It’s In The Bag both cheered and ribbed Jeff, professing their undying love for the man, his team and the fantastic job they do.

Awarded annually, the Eagle Creek Rep of the Year Award is an opportunity for Eagle Creek to recognize a rep or agency who delivers outstanding results along with superior customer service. Trailhead was selected for their double-digit revenue growth, account and channel expansion, business acumen, pre-booking success, planning/forecasting, and keeping accounts happier than thought possible. Always inspired by travel, the Eagle Creek Rep of the Year award includes a trophy and trip to somewhere adventurous around the world.

All aspects of brand building are considered for this award, including but not limited to: in-store presentation, staff training, assortment planning, relationship building, sales growth and developing new business opportunities.


Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags, and accessories since 1975. Through the years they have fine-tuned the best way to design and build gear for diverse travel needs. With their end goal to enhance any travel experience, they offer a Travel System of products, which includes a wide selection of luggage, packing organizers, accessories, and day bags. Building smart and dependable gear, Eagle Creek backs all their products with industry-leading warranties so that travelers can stay focused on new discoveries knowing their gear is built for the road. For more information, visit eaglecreek.com