ECCO USA Offers Exclusive to Outdoor Specialty Retailers: New X-TRINSIC Water Sandal
July 20, 2020
Footwear brand doubles down on commitment to US specialty retailers for spring 2021
Londonderry, NH (July 20, 2020) – In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021. At a price point of $100 MSRP, constructed of premium materials, and featuring ECCO’s legendary comfort, the X-TRINSIC is an accessible and easy-to-adopt volume driver for spring 21.
“As a brand we have invested heavily in the outdoor category and with exclusives like the X-TRINSIC program we’re dedicating more resources and furthering our commitment to our outdoor specialty retail partners,” said Thomas Dixon, national sales and product manager for Outdoor, ECCO USA. “It’s more important now than ever for specialty to have a point of difference, so we’re taking some of our most innovative products and providing our outdoor retailers a unique offering unavailable elsewhere.”
Built with water-related adventures and other outdoor activities in mind, the ECCO X-TRINSIC sandal carries a modern and minimalist aesthetic, appealing to consumers looking for outdoor function with understated style. Both river and trail worthy, the X-TRINSIC is fully adjustable with three quick-fastening straps, and the proprietary PHORENE ™ footbed provides all-day rebounding comfort. Quick drying materials translate to a quick transition for in-town mileage.
“The X-TRINSIC Water Sandal is just one style from our successful and proven sandal range, which includes our Yucatan, a key volume style for many national retailers,” added Dixon. “Heading into the next spring and summer seasons, we believe people will continue to be more active and seek more versatile and hybridized footwear. The timing, coupled with a fully featured, premium sandal at an approachable price, gives our retailers a great value proposition to offer their customers something new and different to discover, while driving both volume and revenue.”
The new X-TRINIC sandal and the spring 2021 ECCO Outdoor collection can be viewed by contacting Thomas Dixon at THD@ECCO.com or by phone at 603.275.4340.
ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 90 countries from over 2,200 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 21,000 people worldwide. www.ecco.com