Elevenate Names Groundswell PR Agency of Record in North America

July 1, 2019

Performance apparel brand partners with leaders in outdoor and active lifestyle media relations

(Åre, Sweden) July 1, 2019 – Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR. Effective immediately, Groundswell PR will lead media outreach initiatives and execute Elevenate’s North American communications strategy, promoting the brand’s performance-based innovation in snow sports, hiking, cycling, lifestyle and all-around performance apparel to both consumer and industry-facing media outlets in the outdoor and active lifestyle communities.

“Our partnership with Groundswell marks a very significant step towards increasing Elevenate’s brand awareness in the US,” says Erin Sullivan, VP of Sales and Marketing in the US. “We are eager to tap into a much broader audience with the help of Groundswell’s media outreach, and excited to connect with a wide range of consumers and industry partners that share our passion for today’s mountain lifestyle.”

“Elevenate is a champion of innovation, environmental responsibility and modern mountain life culture, says Dax Kelm, Partner at Groundswell PR. “We are honored that such a core, values-driven company has chosen us to serve as a megaphone for its messaging and amplify outreach for their brand.”

For more information about Elevenate, please visit
For more information about Groundswell PR, please visit
For media inquiries, please contact Logan Waddell:

About Elevenate

Founded in Åre, Sweden in 2010, Elevenate is shaped by the culture of a modern mountain resort. Here, designer and competitive freeskier Sara Rönngren and UIAGM mountain guide Jimmy Odén realized their vision of high-quality apparel that they wanted to wear in and around the mountains. Since then, Elevenate has grown to include a whole range of performance and casual wear suitable for the mountain, the valley, and anywhere in between. Garments that let you ski, run, bike, climb and breathe – or just enjoy relaxing by a quiet river. For us, modern mountain life culture is more a state of mind than a location, so we seize every opportunity to promote our vision beyond its original habitat. We’re passionate skiers and almost as enthusiastic about anything else the mountains have to offer for play and recreation – no matter the season.

About Groundswell PR

With over 60 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing exposure to consumer and industry media for companies, destinations, and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit