Emerald Releases First B2B Events Research Report
January 27, 2022
Emerald Holding released its first annual research report reflecting the changing expectations influencing and shaping the future of the business-to-business (B2B) events industry.
Developed by the company’s content strategy and marketing agency Content4Demand, G3 Communications, “B2B Event Industry Outlook Report 2022, Charting Success Amid Evolving Expectations” surveyed more than 1,000 B2B event planners, vendors/providers and attendees in the U.S. and Canada to understand how events are driving business growth in an industry that is both recovering and evolving. The report also examines how constant connectivity drives demand for year-round engagement and creates transformation for the future of the B2B event landscape. SGB Media