EORA Summer Shows Are Heating Up
July 8, 2016
EORA’s June trade shows held in Somerset, NJ, Greenville, SC, Manchester, NH, and Lakeland, FL, finished up strong with increased participation from retailers and sales reps. Hundreds of product lines were shown in each location, with a focus on softgoods, footwear, and accessories, among other categories. In addition, attendees participated in discussions led by Todd Poseley of NPD Group and footwear/apparel industry expert Marty Cohen.
While at the Manchester, NH show, the EORA membership and board established a new Membership Marketing Committee. The group has been tasked with creating new ways to incentivize and increase participation, and improve the overall trade show experience for all attendees.
Next up for EORA is a show in Ellicott City, MD (July 13-14), as well as August shows in Greenville, SC (Aug. 15-17) and Killington, VT (Aug. 23-25). The Greenville show will feature nationally recognized speaker and author Donna Cutting, presenting her program on creating an extraordinary customer experience called “Red Carpet Diem! Seize the Opportunity for Great Customer Service.”
Keep apprised of EORA news and events at www.eora.org.
Eastern Outdoor Reps Association (EORA) is a not-for-profit association that produces regional tradeshows that bring together over 500 sales reps and 2,300 retailers each year in the Eastern US. Initially focused on traditional specialty outdoor, EORA has since expanded to encompass a wide array of retail categories, including lifestyle, specialty run, bike, resort, paddle sports, and more. EORA was founded in 1979 and has grown steadily in membership over the years.