Feetures Debuts Sock Collection that Allows Customers to Go. Do. Live.
June 28, 2017
Charlotte, NC – June 28, 2017 – Feetures, a leader in run specialty performance socks, is proud to expand its product offerings with a lifestyle collection that will let fans live in Feetures throughout their entire day. The new line incorporates the same technology found in Feetures running socks, allowing users to wear the socks from the boardroom to the BBQ.
The lifestyle collection will include a variety of styles for women and men, and will offer the unique targeted compression and seamless toe features that helped elevate the brand to be a leader in run specialty. All socks in the collection will be made with Feetures’ proprietary iWick polyester, a fabric more durable than merino wool that provides incredible moisture management for all day comfort.
“We consistently hear from our customers that they want the comfort and support of our running socks in a sock they can wear every day,” states Joe Gaither, Feetures’ VP of Marketing. “These new socks are designed for you to Go. Do. Live., meaning they will effortlessly take you from work to play, and everywhere in between with the performance features our customers have come to love from Feetures running socks.”
Women’s lifestyle options come in ultralight or cushioned and include a Texture Crew, which is a high performance version of a cable knit design. Styles include a variety of bright colors and fun patterns, such as stripes and sunburst designs. The men’s lifestyle collection includes a dressier line of socks ideal for wearing with business attire, as well as argyle and stripe patterns in ultralight or cushioned styles. Both the men’s and women’s crew collection will retail for $19.99, and will be available in October.
In addition to the crew styles, Feetures is debuting a Hidden Collection of socks to be worn with low cut shoes such as boat shoes, ballet flats or loafers. The Hidden socks utilize Feetures’ proprietary Heel Hugger silicone strip and an arch band to keep the socks in place and out of sight. The Hidden socks come in two styles for women, Hidden and Hidden Super Low, while men’s styles will be offered only in Hidden. MSRP for all Hidden styles is $13.99. They will be available in February 2018.
Feetures, the world leader in running socks, is family owned and operated in North Carolina. Born in running, Feetures’ versatile sock collection takes you from a workout to the boardroom so you can enjoy the benefits of Feetures no matter what you’re doing. No matter where you’re going. For more information visit www.Feeturesrunning.com or Instagram @feeturesrunning.