lifestyle
Deuter Doubles Down on PFC-free with bluesign® Approved UP Series, New AViANT Access Movo, Freerider Pro
LONGMONT, Colo. (Jan. TBD, 2020) –Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January…
Simms Brings On Strick Walker as Chief Marketing Officer
BOZEMAN, Mont. (Dec. 11, 2019)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Strick Walker as its Chief Marketing Officer. Walker brings years of…
Filson Revitalizes Montana’s Monument Peak Lookout Tower
SEATTLE (Aug. 21, 2019) – Filson, the rugged outdoor outfitter, is working alongside the U.S. Forest Service and the National Forest Foundation (NFF), the nonprofit partner of the U.S. Forest Service, to restore Montana’s historic…
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Filson and Merrell Launch Sandal Collaboration
SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring…
Black Diamond Introduces Performance Footwear as the Cornerstone of its Spring 2020 Collection
SALT LAKE CITY, June 14, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in…
Astral’s New Hemp Footwear Takes a Walk on the Sustainable Side
Asheville, NC – Offering a more sustainable solution to footwear, Astral welcomes the Hemp Baker, Hemp Loyak and Hemp Maria to their growing collection of #NatureFirst performance casual shoes. A combination of hemp and recycled…
Yuba Bicycles Taps Jeff Wuerthele as Eastern US Sales Representative
Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible…
Chaco and Topo Designs Team Up to Release Second Collaboration Collection
ROCKFORD, Mich. (Aug. 20, 2018) – Chaco and Topo Designs, two iconic outdoor lifestyle brands have joined forces once again to release a limited-edition collection of sandals, accessories, and packs. Drawn together by a shared…
Fisher + Baker bolsters national retail strategy with new hire
MINNEAPOLIS – Fisher + Baker, a boutique menswear brand crafting clothes with timeless style and outdoor sensibility, has hired Jessica Rush as senior account executive. In the newly created role, Rush will help hone the national…
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‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer
MINNEAPOLIS – Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals. Fisher and Baker…
