Finisterre Launches Award-Winning Biosmock made with Traceable HD® Wool Apparel Insulation

January 31, 2022

From Farm to Finisterre - Woolkeepers® program links brands and consumers to Biosmock British wool suppliers

January 31, 2022; Shipley, UK /OUTDOOR SPORTSWIRE/ – Nearly one year after British sustainable outdoor brand, Finisterre, was honored by winning a 2021 Gold ISPO Outstanding Award in the Insulation Apparel Category for its Biosmock, the company is pleased to launch its first fully-circular jacket for consumer purchase.

Built as a practical insulated outerwear piece, the Biosmock can be layered beneath a waterproof jacket or worn on its own as an outer shell, providing warmth and comfort in all conditions. Constructed with a PrimaLoft® BIO compostable shell, renewable and traceable HD® Wool Apparel Insulation, and biodegradable fasteners, the entire jacket is designed to break down safely at the end of its long and useful life.

“We worked closely with the team at HD® Wool to source and incorporate HD® Wool Apparel Insulation into the Biosmock design,” said A. Todd, Lead Designer at Finisterre. “Wool’s natural heat retention and breathability makes it an excellent insulator, as well as being renewable. Furthermore, through the  Woolkeepers® initiative, consumers are able to trace the jacket’s insulation back to the four individual farms in the South West of England that supplied the wool- providing full traceability and accreditation from farm to Finisterre.”

The HD® Wool Apparel Insulation QR code on the Biosmock hangtag will link consumers to the farm that supplied the wool for the  garment. One of the farms providing the wool is managed by Natasha Harris, a fourth-generation farmer based in South Devon, which is just over the Tamar from Finisterre’s base in Cornwall. (Watch the video to learn more about Natasha’s farm and about what being a Woolkeeper® means to her: https://vimeo.com/663400300.)

Through the  Woolkeepers® quality assurance and sourcing programme, HD® Wool Apparel Insulation offers a complete solution to meet the growing demand among brands, retailers and consumers for natural fibers and traceability. It supports responsible farming and animal welfare, paying a fair price for wool, and nurturing a community of growers on the journey  towards regenerative agriculture – a sustainability initiative that builds soil fertility, sequesters carbon, improves watersheds, and supports biodiversity by properly managing livestock on the grasslands of the world.

“We are incredibly excited for the launch of Finisterre’s Biosmock and delighted to link our Woolkeepers® community to end-consumers,”  said Simon Whitmarsh-Knight, Managing Director, HD® Wool Apparel insulation. “As with HD® Wool, Finisterre is incredibly passionate about making a positive impact on the environment and pushing boundaries to make the best products it can. Collaborating with the team on the Biosmock project has been a true privilege.”

More information about the Finisterre Biosmock – the first step towards making climate positive garments – and how to purchase is available here.

About Finisterre

Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable product for those that share a love of the sea.

It started in 2003 in a flat above a surf shop with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped on board, supported by our customers and suppliers, the brand and product has widened beyond these original beginnings. Yet from our cliff top workshop in St. Agnes, we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment and people.

The name of one of the most rugged headlands that bravely bears the full brunt of the North Atlantic gales, and a former shipping forecast area, Finisterre literally means end of the earth or land’s end. The place where land ends has intrigued man for centuries, fostering both a real and a romantic relationship with the sea; a relationship that runs deep in our narrative.

Since day one we have taken a pioneering approach to making better and more sustainable product, challenging and innovating, seeking alternatives to what has gone before. We’re committed to making informed decisions about our impact on the environment and are constantly trying to push boundaries to make the best product we can. In our eyes this is gear that will be with you the longest; and the longer you have it, the more attached to it you become.

Instagram: @finisterreuk

Facebook: @FinisterreUK1

About HD® Wool Apparel Insulation

HD® Wool Apparel Insulation exists to bring energy, well-being and comfort by working with nature to produce active technical wool insulation, helping to remove plastic from the ocean and reverse climate change. The business is built on the expertise of four generations, from farming in Yorkshire to international wool trading. Founder, Jo Dawson, created HD® Wool Apparel Insulation to propel the use of wool in the 21st century as a natural and high performing active insulation.

HD® Wool Apparel Insulation is natural and renewable, providing active breathability, odor inhibiting comfort and unmatched moisture management in a variety of machine washable weights. Our unrivalled experience in the world of wool places us in a perfect position to identify ethically grown wool and provide guaranteed traceability through the Woolkeepers® quality assurance platform. For more information, please visit us at hdwool.com or on LinkedIn.